StatSocial Silhouette - Audience Builder

Where Social Audiences Meet Data, Research & Measurement

Make more informed research and marketing decisions by leveraging social audience insights for a deeper understanding of consumer audiences, brand measurement, and social and influencer marketing ROI.

Silhouette™ by StatSocial

Integrate brand and consumer insights into your marketing programs with the industry’s only social audience insights platform to source self-declared data from major social and community platforms, and take action on individuals mapped to consented panels.

Unlock a Database of Millions of Verified Social Users

Build any custom social audience, or utilize a taxonomy of thousands of attributes for profiling, segmentation, and analysis, including: 

  • Brand affinities (retail, tech, travel, CPG, sports, and more)
  • Media consumption (TV, movies, music, YouTube, podcasts)
  • Influencers (TV, movies, news, sports, authors, B2B, fashion)
  • B2B data (job title, employer)
  • Personality insights
  • Digital personas
  • Demographics (age, gender, income)

Consumer Data & Insights – Delivered Anywhere

Deliver Silhouette’s audience intelligence directly to your existing panel, paid media partners, or integrate it with your existing martech stack and other third-party systems.

Our Solutions

Consumer Insights &
Brand Measurement

Take action on self-declared audience data, sourced from major social media channels, to fuel advanced audience analysis, highly effective campaigns, and brand measurement.

Influencer Validation
& Impact

Implement an audience-first approach to influencer discovery, then identify the audiences exposed to your influencer campaigns to launch next generation brand lift studies and prove ROI impact.

Panel & Consumer

Expand panel insights beyond basic survey responses, or conduct consumer-based research through the analysis and enrichment of custom social audiences and first-party datasets. 

Audience Data

Leverage future-proof data to run high impact campaigns through the creation of custom seed audiences for modeling and seamless activation across consumers’ preferred media channels.


Platform Partners

Incorporate self-declared data into your offering for expanded capabilities in social monitoring, influencer identification, and campaign measurement.

Agencies & Consultancies

Differentiate your offerings and win over key accounts by uncovering unique brand and social insights tool drive high performing cross-channel campaigns.

Insights & Measurement Companies

Expand insights on any brand, consumer, panel, or social audience, or build custom social panels for monitoring, surveys, or brand lift studies.

Enterprise Brands

Better understand your existing customers, competitor audiences, or niche consumer segments to fuel your go-to-market activities across channels.


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Gaining a Holistic Understanding of Audiences Through Cross-Platform Social Media Insights

3 Reasons Your Go-To-Market Strategy Could Be Problematic & Headed for Failure

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Tap Into a Goldmine of Consumer Insights.

Social media is a fixture in consumers' everyday lives and the data that comes from it should be a fixture in yours.