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Silhouette™ will now include insights across millions of TikTok users!

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StatSocial Silhouette - Audience Builder

Where Social Audiences Meet Data, Research & Measurement

Make more informed research and marketing decisions by leveraging social audience insights for a deeper understanding of consumer audiences, brand measurement, and social and influencer marketing ROI.

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Silhouette™ by StatSocial

Integrate brand and consumer insights into your marketing programs with the industry’s only social audience insights platform to source self-declared data from major social and community platforms, and take action on individuals mapped to consented panels.

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Unlock a Database of Millions of Verified Social Users

Build any custom social audience, or utilize a taxonomy of thousands of attributes for profiling, segmentation, and analysis, including: 
 

  • Brand affinities (retail, tech, travel, CPG, sports, and more)
  • Media consumption (TV, movies, music, YouTube, podcasts)
  • Influencers (TV, movies, news, sports, authors, B2B, fashion)
  • B2B data (job title, employer)
  • Personality insights
  • Digital personas
  • Demographics (age, gender, income)
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Consumer Data & Insights – Delivered Anywhere

Deliver Silhouette’s audience intelligence directly to your existing panel, paid media partners, or integrate it with your existing martech stack and other third-party systems.

Our Solutions

Consumer Insights &
Brand Measurement

Take action on self-declared audience data, sourced from major social media channels, to fuel advanced audience analysis, highly effective campaigns, and brand measurement.

Influencer Validation
& Impact

Implement an audience-first approach to influencer discovery, then identify the audiences exposed to your influencer campaigns to launch next generation brand lift studies and prove ROI impact.

Panel & Consumer
Research

Expand panel insights beyond basic survey responses, or conduct consumer-based research through the analysis and enrichment of custom social audiences and first-party datasets. 

Connected
Audience Data

Leverage future-proof data to run high impact campaigns through the creation of custom seed audiences for modeling and seamless activation across consumers’ preferred media channels.

Clients

Platform Partners

Incorporate self-declared data into your offering for expanded capabilities in social monitoring, influencer identification, and campaign measurement.

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Agencies & Consultancies

Differentiate your offerings and win over key accounts by uncovering unique brand and social insights tool drive high performing cross-channel campaigns.

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Insights & Measurement Companies

Expand insights on any brand, consumer, panel, or social audience, or build custom social panels for monitoring, surveys, or brand lift studies.

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Enterprise Brands

Better understand your existing customers, competitor audiences, or niche consumer segments to fuel your go-to-market activities across channels.

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Blog

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Here’s Why Silhouette Is The Best Consumer Insights Tool For Agencies in 2023

Jun 08 2023

How Marketers Can Conduct Influencer Marketing Attribution

May 11 2023

What Are Social Audience Insights & How To Take Action On Them

May 04 2023

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Tap Into a Goldmine of Consumer Insights.

Social media is a fixture in consumers' everyday lives and the data that comes from it should be a fixture in yours.