Silhouette™ by StatSocial
Integrate brand and consumer insights into your marketing programs with the industry’s only social audience insights platform to source self-declared data from major social and community platforms, and take action on individuals mapped to consented panels.
Unlock a Database of Millions of Verified Social Users
Build any custom social audience, or utilize a taxonomy of thousands of attributes for profiling, segmentation, and analysis, including:
- Brand affinities (retail, tech, travel, CPG, sports, and more)
- Media consumption (TV, movies, music, YouTube, podcasts)
- Influencers (TV, movies, news, sports, authors, B2B, fashion)
- B2B data (job title, employer)
- Personality insights
- Digital personas
- Demographics (age, gender, income)
Consumer Data & Insights – Delivered Anywhere
Deliver Silhouette’s audience intelligence directly to your existing panel, paid media partners, or integrate it with your existing martech stack and other third-party systems.
Consumer Insights &
Take action on self-declared audience data, sourced from major social media channels, to fuel advanced audience analysis, highly effective campaigns, and brand measurement.
Implement an audience-first approach to influencer discovery, then identify the audiences exposed to your influencer campaigns to launch next generation brand lift studies and prove ROI impact.
Panel & Consumer
Expand panel insights beyond basic survey responses, or conduct consumer-based research through the analysis and enrichment of custom social audiences and first-party datasets.
Leverage future-proof data to run high impact campaigns through the creation of custom seed audiences for modeling and seamless activation across consumers’ preferred media channels.
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Tap Into a Goldmine of Consumer Insights.
Social media is a fixture in consumers' everyday lives and the data that comes from it should be a fixture in yours.