Fall is here. The season of apple picking, football, and–of course–new seasons of the best TV is upon us. We know social insights can help us create highly effective marketing campaigns. And to celebrate the new television season, we figured we’d have a bit of fun to showcase just how useful social audience insights are by showcasing them through the lens of TV shows.
While TV ratings can give you some high level information around demographics and the amount of viewers tuning in, social insights can go much further and provide rich insights about influencers, brands, and even other shows that resonate with the audience. So what are some cool insights about each of the 5 TV shows premiering this fall? Let’s take a look:
Fan Composition:
Influencers attracting Grey’s Anatomy fans:
- Ellen Pompeo
- Camilla Luddington
- Jessica Capshaw
- Kevin Mckidd
- Patrick Dempsey
Other TV shows Grey’s fans are watching:
- Pretty Little Liars
- Law & Order
- Criminal Minds
- How To Get Away With Murder
- Once Upon A Time
Top retail brands frequented:
- Victoria’s Secret
- Lilly Pulitzer
- Ivory Ella
- Starbucks
- Forever 21
Fan Composition:
Top Influencers of The Simpsons:
- Harry Shearer
- Seth Macfarlane
- Jerry Seinfeld
- Samuel L Jackson
- Jim Carrey
Other TV shows Simpson fans are watching:
- American Dad!
- Family Guy
- South Park
- The Big Bang Theory
- Breaking Bad
Brands and products Simpson fans enjoy:
- Sony
- Playstation
- Coca-cola
- Shake Shack
- Marvel Comics
Fan Composition:
Top Influencers of Survivor:
- Jeff Probst
- Boston Rob
- Julie Chen
- Jimmy Fallon
- Ethan Zohn
What else are Survivor fans watching:
- The Amazing Race
- Big Brother
- Tonight Show with Jimmy Fallon
- How I Met Your Mother
- CNN Breaking News
Top brands favored by Survivor fans:
- Nascar
- Walt Disney Company
- KFC
- Starbucks
- Amazon
Fan Composition:
The top influencers of Chicago Fire:
- Lauren German
- Jesse Lee Soffer
- Taylor Kinney
- Sophia Bush
- Charlie Barnett
What other shows Chicago Fire fans are watching:
- Chicago P.D.
- Chicago Med
- Pretty Little Liars
- Orange is the new black
- E! News
Fans of Chicago Fire are also fans of these brands:
- Victoria Secrets
- Sephora
- Under armour
- Nike
- Marvel Comics
Fan Composition:
The top influencers of Law and Order: SVU:
- Kelli Giddish
- Mariska Hargitay
- Danny Pino
- Ice T
- Christopher Meloni
What other shows Law and Order: SVU fans are watching:
- Chicago P.D.
- Chicago Med
- Criminal Minds
- NCIS
- Orange is the new black
Fans of Law and Order: SVU are also fans of these brands:
- Victoria Secrets
- Target
- Marvel Entertainment
- Starbucks
- Sephora
As you can see, social insights can reveal quite a bit about a person’s affinities and interests which is incredibly useful for brands to ensure they’re putting their marketing dollars to work for them in the right places. Once you truly know your audience—and the things that matter to them—you can better align your product offerings to inspire long term engagement and retention.
If you’re looking to understand how social audience intelligence can transform your marketing strategy, let’s chat.