BET Awards: FANdemonium

Jun 30, 2014 | Audience Intelligence

Chris Rock hosted the BET Awards June 29th at the Nokia Theater In LA. This year, one of the awards, the FANdemonium award, was determined by fans on social media. Fans were encouraged to create a Vine and use the corresponding hashtag for the artist they wanted to win and the hashtag #FANdemonium.

We looked at those who tweeted the hashtag #FANdemonium and even though Beyoncé took home the award during the show, Rhianna was the top celebrity for this audience.

Although Beyoncé was the #2 celebrity, the audience was 8.6x more likely to like Beyoncé and only 5.1x more likely to like Rhianna.

Download the full report here: http://bit.ly/StatSocialBET



Revolutionize Your Audience Insights

Better understand the ‘why’ behind your customers’ buying decisions and the ‘how’ to reach new prospects.