The Redskins have the league’s oldest fan base, the Steelers the youngest.
Super Bowl LIII — featuring as it will a contest between New England’s Patriots and Los Angeles’ Rams — is right around the corner. As we’ve been doing, we are continuing to employ the StatSocial audience analysis tool to learn about many different aspects of all of the NFL team’s fans.
These mini-studies (viewable in full at our StatSocial blog here) each give a mere hint as to the diverse and essential insights this powerful analytics engine will generate regarding any audience about which you need to learn.
That Most Coveted of Audience Segments
The now fully grown generation — the fabled Millennials — those hovering around their early-20s to the their late-30s, whose cultural influence is no doubt profound, are our focus here. Simply, StatSocial has looked at hundreds of thousands of the fans of each NFL team, determining the varying percentages of every audience whose birth dates fall within the 1981 to 1996 date range; the years defined by The Pew Research Center as those during which Millennials emerged in their nascent forms.
Better understand the ‘why’ behind your customers’ buying decisions and the ‘how’ to reach new prospects.