StatSocial blog

Explore resources on how you can use StatSocial for influencer marketing and measurement, audience targeting, media activation, AI initiatives and more.

October 1, 2020

6 min read

The Importance of Social Audiences and Insights: Attribution of Social Audiences with Consumer Purchase Data

Using StatSocial’s patented Social identity graph, we evaluated millions of the U.S.-based users of six major social networks — Facebook, Instagram, Twitter, YouTube, Pinterest, and Snapchat — analyzing their purchasing habits across numerous categories. By identifying these social audiences and measuring their purchase behaviors against the average U.S. consumer, we've been able to quantify how…

August 25, 2020

2 min read

"Talking Influence" — StatSocial on Influencer Attribution

Over at the industry leading publication, Talking Influence , StatSocial 's Founder and President, Michael Hussey has written a piece entitled, " Attribution: The Missing Link for Influencer Marketing? " After a brief outline of social media marketing's evolution (leading us to our current, influencer-centric times), Michael writes about the degree to which reliable attribution…

March 1, 2020

3 min read

StatSocial is the Twitter Audience Insights Alternative

Twitter Audience Insights Twitter discontinued its Audience Insights from Twitter Analytics in January 2020. Introduced in 2015, Twitter's Audience Insights provided in-depth data/insights about Twitter followers and those who engaged with tweets. Insights included demographic information, purchase behavior, interests and lifestyles. By revealing insights about followers, the data helped marketers…