StatSocial blog

Explore resources on how you can use StatSocial for influencer marketing and measurement, audience targeting, media activation, AI initiatives and more.

January 7, 2025

3 min read

The Audience Targeting Tool That Doubled A Company’s Direct-to-Consumer Sales

Reaching your audience on social media and across the digital ecosystem has become more challenging than ever. With constantly evolving algorithms, increased competition for attention, and restrictions on targeting options, marketers often struggle to connect with the right audience. Privacy regulations and platform changes, such as the removal of interest-based targeting options, have further limited…

December 3, 2024

4 min read

How StatSocial Powered Crumbl’s Customer Acquisition Strategy, Driving 60% Growth in Weekly New Orders

In the competitive world of gourmet cookies, Crumbl has emerged as a standout brand, driven by an innovative, data-driven customer acquisition strategy and a commitment to understanding its audience. Leveraging StatSocial's advanced audience data, Crumbl has aligned its marketing efforts with its customers' preferences and affinities resulting in exceptional growth and enhanced brand loyalty. In…

December 3, 2024

4 min read

How to Maximize Reach, Conversions & ROAS with Audience-First Channel Optimization

Reaching your audience in today’s fragmented media landscape is more challenging than ever. Traditional sources like media kits, demographics, basic engagement metrics, and surface-level social analytics fall short of capturing the complexity of modern consumer behavior. These tools often lack the depth needed for effective channel optimization, making it difficult to pinpoint where your audience…

November 12, 2024

6 min read

How to Calculate Influencer Marketing ROI Without Engagement Metrics & Promo Codes

Influencer marketing has become a cornerstone for many brands, with 69% of consumers saying they trust influencer recommendations . Yet, marketers who have measured digital and paid media programs for years are often left in the dark when it comes to quantifying the impact of their influencer campaigns. In fact, 53% of marketers listed determining…

November 11, 2024

3 min read

How to Maximize Existing AI Data Platform Investments with Social Audience Data

In the world of AI, the quality of your data defines the limits of what you can achieve. When social audience data is integrated across an AI data platform, you gain a competitive edge that goes beyond traditional data sources, enabling AI systems to perform at their best. It’s not just about accumulating data; it’s…

November 7, 2024

5 min read

Audience-First Influencer Discovery and Measurement: The Future of Influencer Marketing

The world of influencer marketing is evolving, and marketers are constantly on the lookout for tools that go beyond surface-level metrics to help them reach their target audiences effectively. Most marketers start their campaigns using common influencer discovery tools, which focus on content categories combined with metrics like follower count and engagement rate. While these…

November 7, 2024

2 min read

StatSocial Redefines Influencer Marketing and Measurement with Launch of Audience-First Discovery Product Inclusive of 45M+ Influencers and Creators

NEW YORK, Nov. 7, 2024 — StatSocial, the company focused on an audience-first approach across social platforms, is disrupting the influencer marketing industry with the announcement of its groundbreaking new tool for marketers and media planners. Unlike other influencer marketing tools that surface influencers based on the content they post about, StatSocial's patented technology enables…

November 1, 2024

5 min read

A Look at Sweetgreen’s Audience: Their Media Preferences, Favorite Influences, Interests & Affinities

At StatSocial, we love data. And we especially love taking deep dives into the audiences of some of our favorite brands. A little while back, we dove into the core audience of LaCroix , and today we are back at it with more insights–this time for Sweetgreen. Sweetgreen has been a powerhouse in the fast…

October 3, 2024

6 min read

How to Create Actionable Buyer Personas: The Audience Intelligence Tool Every Marketer Needs

Buyer personas are key to delivering personalized experiences to your audience, but traditional methods for developing these personas are often time-consuming and labor-intensive. They require collecting customer questionnaires, conducting exhaustive consumer research, analyzing purchase behavior, and assessing overall brand engagement. The process can take weeks or even months, yet the end result typically lacks critical…

June 21, 2024

6 min read

The Consumers Drinking LaCroix

Back in 2008, StatSocial’s content creator, Justina , studied abroad in Italy where restaurants offered “acqua frizzante”—aka sparkling water—more frequently than distilled, a novel concept for an American at the time. Fast-forward to today, it’s not uncommon to find brands like LaCroix ( one of today’s top-selling sparkling water brands in the US) stocked on…

June 7, 2024

5 min read

What Does An Audience-First Marketing Strategy Actually Look Like?

As marketers, we know that the customer always comes first. It’s a core principle of any successful brand. But what about your target audience? Shouldn’t the same notion apply? Taking an audience-first approach to marketing isn’t a new concept. But it’s one that very few brands actually execute well for 2 reasons: They’re too focused…

June 5, 2024

5 min read

Know The Political Preferences & Leanings Of Your Customers

There’s an old adage in America that says, “Never discuss politics or religion in polite company.” For years, this belief reigned true with brands to avoid rocking the boat with their customer base. And while taking part in culture wars—conflicts between different social or political groups— used to be seen as a faux pas, something…