A PR crisis happens fast and seemingly out of nowhere. But when it hits, it can feel all consuming and as if you’ll never dig your way out. The key is to arm yourself with the right tools to successfully manage the fallout, and hopefully come back stronger than ever. A notable example of this…
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A Look Back at 2021 With Covid-19 still looming, it comes with no surprise that marketers have been forced to find new ways to connect with their audiences. While StatSocial has been focused on enabling our clients to more effectively reach and engage buyers in a digital environment, we have been committed to evolving our…
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Market research has long been an integral part of most marketing strategies. Pre-covid, it was not uncommon for businesses to spend tens of thousands of dollars to bring members of their target audience into a room and ask questions relevant to their brand. Post-covid, methodologies have shifted as digital avenues have become ever more important…
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Did you know? Over half the global population actively engage on social media for 2 hours every day. Let that sink. Social media is arguably the most important source of audience insights for marketers today. That’s why it’s essential that you have the right tools in place to capitalize. This means being able to draw…
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It’s officially November, which means we’re knee deep into autumn. And while we’re still adjusting to colder weather and complaining about the end of daylight savings (aka why are we still doing it?)—November has its perks. Because cooler weather and Thanksgiving around the corner means we all get a free pass when it comes to…
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For those of you who read our blog, you know we’ve been talking about the end of third-p a rty cookies for quite some time. This is a huge deal for marketers everywhere because let’s be real—we’ve all been heavily reliant on cookies to create better experiences for our customers. This reliance is a key…
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Here at StatSocial, we’re obsessed with data. It’s pretty hard not to be when you have millions of data points right at your fingertips. From time to time, we like to have a bit of fun with our platform’s vast audience insights to see what we can uncover about who is driving key trends. Last…
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Here at StatSocial, we recognize how essential third-party data— such as social insights —is to improving customer acquisition, engagement, and retention. But only if you have the right insights. Many platforms boast their abilities to provide best in class social insights, and yet they only pull from one source (e.g. Twitter). We’re pleased to say…
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The team at StatSocial is excited to announce that we’ve expanded our partnership with LiveRamp to allow customers to enrich their existing data even further with integrated social insights. We’ve teamed up with LiveRamp, the leading data connectivity platform, for several years now. In 2020, the partnership between StatSocial and LiveRamp enabled our clients to…
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If you think about how your marketing team operates today—various research, campaigns, and strategic planning all happen simultaneously. Data is likely at the core of every initiative you run. But where is your team getting their data from? For most marketing teams, data comes from a wide array of sources. To name just a few:…
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If you ask a group of marketers how they go about developing audience personas, odds are that they’ll all have varied approaches—usually a combination of consumer research, analysis, and perhaps even a bit of trial and error. Ask that same group of marketers if they’re 100% confident that their audience personas are an accurate representation…
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How often do you use social media? For most of us, more than we’d like to admit. On average, people spend over 2 hours a day on various social platforms. It’s a fixture in our everyday life—making it a goldmine for consumer insights. Despite all of this, it wasn’t until recently that gathering social insights…
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