If you frequent the blog, you know that we discuss influencer campaigns and influencer marketing quite a bit. And that’s because it’s become an essential part of any well rounded marketing strategy. Consider the three statistics from Digital Marketing Institute that showcase just how impactful influencer marketing is today: 70% of teens trust influencers more…
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[et_pb_section admin_label="section"] [et_pb_row admin_label="row"] [et_pb_column type="4_4"][et_pb_text admin_label="Text"] When it comes to market research methods there are plenty at your disposal that can provide insights into your customer base or the audience you wish to reach. Market research is a crucial component of any marketing strategy, whether you're looking to increase market share, inform new products…
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Originally posted on Street Fight Marketers are at a crossroads. On one side, customers expect optimized, 1:1 experiences. On the other side? A steep and expanding set of data privacy regulations that makes personalization challenging. And if that isn’t enough of a headache, the foundation of web personalization for more than a decade, third-party cookies,…
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The Coronavirus pandemic has challenged business practices of almost every industry, and the pharmaceutical world is no exception. In this two part blog series, we’re taking a look at how the pharmaceutical industry adapted to these unexpected changes and evolved into a more future-proof model. In part 1 of our series , we focused on…
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March Madness is in full swing. As viewers scramble to get their brackets done in time and cross their fingers that this might be the year that they hit the one in 9.2 quintillion odds of having a perfect bracket, brands are using this time to capitalize on their influencer marketing campaigns. With an estimated…
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With over 1.9 billion monthly users , YouTube has become the second most popular social media platform today. With its increasing popularity, many businesses have turned to YouTube to promote their products and partner with influencers to engage with customers to drive brand awareness and sales. So, what makes YouTube a great platform to reach…
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For decades, the pharmaceutical industry has relied on relationship building and face-to-face meetings with physicians to communicate new treatments, resources and research. Over the past decade however, pharmaceutical reps have been slowly losing regular access to physicians due to increased patient volume, physician schedules and hospital restrictions. When the coronavirus pandemic hit over two years…
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As marketer’s we constantly make educated guesses about our target audience, from what motivates them to purchase, to what they’re interested in, to their life and family stage. But the fact is, those assumptions can bias how we go about conducting research. A good market researcher will try to challenge assumptions or a hypothesis; however,…
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According to the Digital Marketing Institute , nearly half of all consumers rely on influencers for recommendations. Given that statistic, it should be no surprise that the influencer marketing industry is rapidly expanding and set to eclipse $13 billion in revenue this year. The short? Influencer marketing is here to stay and needs to be…
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When you think about identifying influencers for an upcoming marketing campaign, what are some parameters that affect your choice? Many marketers look at things like follower count and the influencer’s overall popularity. On the surface, these seem like good indicators of whether or not you’ll be successful—but they’re actually not. Image Source Contrary to popular…
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Marketers, let’s chat about your 2022 marketing strategy. Ideally, you’d already have this completed—but if you don’t, don’t stress! It's not too late and we’re here to help. We’ve outlined step-by-step what to consider as you create a robust marketing plan to support your organization’s overall goals and its products and services. Step 1: Set…
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It’s hard to believe another year has come and gone. Without sounding too cliché, time really did fly by in 2021. But we believe it was time well spent—gathering feedback from our users and getting to work making some pretty significant updates to the StatSocial platform. Our goal at StatSocial is to help our clients…
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