StatSocial analyzed the purchase data for 37 leading apparel brands, and overlaid these insights with the users of Facebook , Instagram , Pinterest , Snapchat , Twitter , and YouTube . This analysis enabled us to determine which platforms’ users spend the most (or least) on each brand, and report the degrees to which this…
Read moreStatSocial , a patented audience intelligence platform for earned and social data that defines audiences across more than 85K attributes, announced a partnership with LiveRamp , a leading provider of omnichannel identity resolution. Through the partnership, StatSocial will make its social media audience data actionable across the digital ecosystem including in premium and mobile publishers,…
Read moreStatSocial ’s Silhouette is the industry's most advanced audience intelligence platform, and a vital component of any comprehensive market research initiative. Integrating our data to your research panel unlocks tremendous opportunities. Below is a high level example of what’s possible. In brief, researchers can: Save time and money selecting panels based on thousands of descriptive…
Read moreUsing StatSocial’s patented Social identity graph, we evaluated millions of the U.S.-based users of six major social networks — Facebook, Instagram, Twitter, YouTube, Pinterest, and Snapchat — analyzing their purchasing habits across numerous categories. By identifying these social audiences and measuring their purchase behaviors against the average U.S. consumer, we've been able to quantify how…
Read moreOver at the industry leading publication, Talking Influence , StatSocial 's Founder and President, Michael Hussey has written a piece entitled, " Attribution: The Missing Link for Influencer Marketing? " After a brief outline of social media marketing's evolution (leading us to our current, influencer-centric times), Michael writes about the degree to which reliable attribution…
Read moreTwitter Audience Insights Twitter discontinued its Audience Insights from Twitter Analytics in January 2020. Introduced in 2015, Twitter's Audience Insights provided in-depth data/insights about Twitter followers and those who engaged with tweets. Insights included demographic information, purchase behavior, interests and lifestyles. By revealing insights about followers, the data helped marketers…
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