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The Importance of Social Audiences and Insights: Attribution of Social Audiences with Consumer Purchase Data

The Importance of Social Audiences and Insights: Attribution of Social Audiences with Consumer Purchase Data

Using StatSocial’s patented Social identity graph, we evaluated millions of the U.S.-based users of six major social networks — Facebook, Instagram, Twitter, YouTube, Pinterest, and Snapchat — analyzing their purchasing habits across numerous categories. By...

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