StatSocial Insights
3 Reasons Your Go-To-Market Strategy Could Be Problematic & Headed for Failure
Picture this scenario: You’ve identified a gap in the market. You worked hard at developing a...
3 Reasons Your Go-To-Market Strategy Could Be Problematic & Headed for Failure
Picture this scenario: You’ve identified a gap in the market. You worked hard at developing a product to address the gap. The product is great. Your team? Fantastic. You develop what you think is a...
HubSpot Says Most Marketers Don’t Know Their Audience—Here’s How To Fix It With An Audience Insights Tool
Earlier this month, HubSpot published a great article around a study highlighting a major problem—most marketers don’t know who their audience is. This is shocking news for a lot of people to hear in 2022, especially when 80% of consumers are more likely to buy from a...
5 Influencer Marketing Platforms and Services to Consider When Starting an Influencer Program
Marketers have plenty of options to select from for their influencer program. Here are 5 influencer marketing platforms and services to consider: Consideration #1: Agencies and managed services Agencies offering influencer marketing are perfect for marketing...
Here’s What Ticketmaster Needs to Do to Move Forward After the Taylor Swift Presale Disaster
November was a busy month. There was Thanksgiving, the kickoff of the World Cup tournament, and arguably the most memorable event—Taylor Swift’s “The Eras Tour” ticketing PR disaster. In case you somehow missed it, here’s a quick recap of what happened. Taylor Swift...
Influencer Partnership Validation: Ensuring Your Audience and Influencers Align
Whether you have a sophisticated influencer marketing program or are just starting out, it’s critical to identify the influencer partnerships that are mostly likely to reach and engage with your audience. If you’ve visited our blog in the past, the concept of an...
Your Guide to Creating Incredibly Powerful Influencer Marketing Campaigns This Holiday Season
With inflation and a downturn in the economy at the top of consumer’s minds, retailers are bracing for a shaky holiday shopping season. The past few years of record growth may be coming to an end. In the very least, expect consumers to be more mindful about how and...
StatSocial launches Similarity Score for a New Approach to Audience Measurement
Marketers leverage numerous types of data to understand who their prospects and customers. Whether they turn to first-party CRM or purchase data, third-party data, or traditional research for audience measurement, you can evaluate an audience’s unique attributes is...
A Step-By-Step Guide To Conducting Highly Effective Market Research Studies in 2023
So you want to conduct a market research study. That’s great news. Research is key to understanding your audience and helping you validate and optimize your go-to-market strategy. The thing is, market research studies are tricky these days. Without the right tools you...
Twitter Audience Insights: What Happened to Them and What’s the Best Alternative?
It’s been nearly 3 years since the Twitter Audience Insights feature was removed for reasons unknown. In case you are unfamiliar or forget what they looked like, below are two screenshots to jog your memory: Source: Twitter blog Source: Twitter blog Twitter’s...
Why StatSocial Clients are Looking to Custom Audiences for Their Market Research Studies
In today’s world, making sure your marketing dollars reach your audience is essential, and market research is no exception. Leading market research companies and Fortune 500 brands are turning to StatSocial’s social audience insights to help conduct survey outreach...
A Better Solution: Identifying Exposed Audiences for Attribution and Brand Lift
Download our latest white paper, Next Generation Earned Media Measurement: Moving Beyond Engagement Metrics. Take a deep dive into how social audience data is enabling marketers for the first time to identify verified individuals exposed to or engaged with influencer...
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