StatSocial Insights
Top 5 Consumer Insights You’re Missing
Understanding who your audience is and what drives them has always been the foundation of an...
Top 5 Consumer Insights You’re Missing
Understanding who your audience is and what drives them has always been the foundation of an effective marketing strategy. But it’s no easy task. Gaining a holistic view of your audience requires...
Deeply Understand Your Audience for Higher Survey Engagement
If you frequent our blog, you know we talk a lot about the importance of market research and effective survey outreach to inform your overall marketing, product, or go-to-market strategy. But as researchers and marketers know all too well, reaching your target...
How Social Audience Insights Keep Your Buyer Personas Actionable
Ask a roomful of marketers if they have buyer personas for their brand and odds are, most hands will go up. Ask the same marketers how many have updated their personas within the past year, and you’re bound to see far fewer hands shoot up. And that’s because the...
Here’s How to Accurately Measure the ROI of Earned Campaigns
Most people think of social media as a place to connect with loved ones and those with like-minded interests. But social media is also essential for brands looking to connect with their audience in a meaningful way. According to Hootsuite, social media is on track to...
The Top 10 Travel Destinations for Families This Summer
It's nearly the official start to summer, which means we all have one thing on our minds…vacation! For a lot of us, summer vacation comes with hitting the road or airports to get away with our families. As of 2019, over 100 million Americans took a trip throughout the...
How Social Audience Insights Can Inform Your Marketing Strategy Across The Buyer Journey
Think about your last few purchases. Were they instant? Or did it take you a few days, a bit of research, and several distracted attempts to complete the transaction? This process is called the “buyer journey”—a concept that has existed in marketing for decades. In...
Tune-In: StatSocial + The Marketing Hero Podcast
This week we were fortunate to have our Marketing Director, Marlee Gauthier featured on The Marketing Hero Podcast, where a range of topics within the SaaS space are discussed. It’s to no surprise that much of the discussion between host Maia Morgan Wells and Marlee...
Survey Profiling: Using Social Audience Insights To Identify Tesla Owners
Market research is an essential part of any well-rounded marketing strategy. But these days, it’s increasingly more difficult to access and obtain insights on your target audience. It’s not uncommon for marketers to question if surveys are worth the effort due to...
Cinco de Mayo: Key Facts & Audience Insights To Celebrate
The month of May is a welcomed sight to those of us in northern climates dethawing from a long winter. But even if you don’t hail from a cold climate, May offers a celebration we can all get behind—Cinco de Mayo. While many Americans are quick to raise a cerveza in...
Access Our Latest eBook: The 2022 Guide To Market Research
Market research is essential to understanding your target audience. The problem? In today’s digital age, it is increasingly difficult to identify and reach them. Social audience insights alleviate the market research challenge by providing a direct path to your...
Why Affiliate Links and Promo Codes Aren’t Enough for Measuring Influencer Campaigns
If you frequent the blog, you know that we discuss influencer campaigns and influencer marketing quite a bit. And that’s because it’s become an essential part of any well rounded marketing strategy. Consider the three statistics from Digital Marketing Institute that...
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