We worked with our clients, Burson-Marsteller, a leading public relations firm, to create a study on the demographics and influence of the Twitter followers of the Fortune Global 100 companies.
In September, when we collected this data, there were a total of 4,730,237 users following the Fortune 100. These users had a total social pull of 3,274 more than the average Twitter user.
68% of the users following Fortune 100 companies were male, and 32%, female.
Burson-Marsteller then segmented the companies by the following industries: Automotive, Financial, Healthcare, Retail, Technology, and Telecommunication to analyze the demographics and influence of followers.