CSR Turns Social

Feb 19, 2014 | Audience Intelligence

Corporate Social Responsibility has not only become an important business function, one that can sway and candidate’s opinion of working for a company, but now Virgin has made CSR social.

CSR campaigns have contained significant social components in the past like American Express’ Small Business Saturday or Tide’s Loads of Hope, for promotional purposes but with Virgin’s new initiative, they included a social participation aspect.

Virgin’s initiative includes tagging sharks to help conserve certain species. After Richard Branson and his team helped capture and tag the first shark in the British Islands, they took to twitter to help the team name the shark, Huck.

This may not seem like much, but it gets consumer involved in the company and a part of their efforts. Multiple blog posts have been posted showing the shark and naming process, announcing the team’s initiative, and even asking for more CSR suggestions to be directed at their twitter handle, @Virgin.

Consumers have been a part of naming the shark, they will be more inclined to follow the story, and the company.

How will consumer input change Corporate Social Responsibility, Brand Loyalty, and even employment?



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