The resulting insights are ready to be leveraged across our key use cases (insights, attribution, and activation). This is an unprecedented opportunity for B2B marketers to analyze more than 40 million business people, including the companies they work for, industries they work in, and job titles, all cross-referenced against Silhouette’s industry-leading insights.

To demonstrate the power of B2B audience data inside of Silhouette, we’ll be sharing a series of entries comparing the employees of tech giants Amazon, Apple, Google, and Microsoft. If you’d like to see similar insights on other B2B data-sets, please contact us.

Using Silhouette, we are able to analyze an audience through the lens of nearly 85K insights, many unique to StatSocial. Here, we are focused on preferred television shows.

We’ve learned which five TV programs rate most prominently among the employees of each company, by contrasting their TV viewing preferences with those of the average American consumer. The below infographic reports the results.

Four Amazon Prime streaming series — Emmy winners, ‘Transparent,’ ‘The Marvelous Miss Maisel,’ and ‘The Man in the High Castle,’ as well as ‘The Grand Tour‘ — rate highly among those who work for the service’s parent company. Viewers of ‘Transparent‘ are 11.10 times more likely to be found among this group than among the average American consumer audience.

Apple‘s employees also show preference for their own. Apple TV+‘s Jenifer Aniston and Reese Witherspoon starring, ‘The Morning Show,’ finds favor among the company’s employees to a degree that exceeds the baseline by 28.83 times.

The Google bunch are, in part, Trekkies/Trekkers, with ‘Star Trek: The Next Generation‘ rating as a favorite among their employees to a degree exceeding the U.S. average by 13.19 times.

Finally, the employees of Microsoft are viewers of the History network’s drama, ‘Knightfall’ (a fictionalized telling of the tale of 12th-to-14th century Catholic military order, Knights Templar), to a degree surpassing the baseline by 40.94 times.

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How It Works

INSIGHTS

When trying to convey the depth, breadth, and scale of StatSocial‘s Social Affinity and Earned Media data, we sum it up like this: Imagine an 85,000 question survey given out to 300 million consumers. Now, imagine this already incredible thing as a living, dynamic data set. This survey is being administered in real time, constantly, being continually refreshed to include all of the most up-to-date opinions, choices, affinities, and actions. Learn more here. 

ATTRIBUTION

Marketers and media-sellers know that Earned Media and Influencer Marketing are valuable components of their campaigns. Attributing a definitive worth to either, however, has traditionally been elusive. As StatSocial’s analyses report of with what topics and influencers an audience’s members have been engaging, a marketer can now directly attribute website and offline conversions. The same metrics that marketers have long relied upon to quantify the value of a campaign’s Paid and Owned Media components, are now just as readily available for Earned Media. Learn more here. 

ACTIVATION

StatSocial‘s vast and comprehensive taxonomy is accessible across every programmatic platform. Our partnership with  Liveramp, and direct integrations with such leading platforms as Viant, Oracle Data Cloud, Eyeota, and Lotame, finds StatSocial‘s insights available everywhere you access audience data. We are also available, via our 24/7 online to get you the insights and audiences you need, when you need them. Learn more here.

The post What TV Shows do Employees of Amazon, Apple, Google, and Microsoft Prefer? appeared first on StatSocial.

By contrasting these findings with the shopping and spending data of the average American consumer, we’ve been able to determine — across numerous categories — on which brands, at what sites, and using which credit cards, the community’s members are most likely to spend their money.

Using StatSocial‘s Silhouette, our patented audience intelligence platform, we discovered that the most prominent among the Slickdeals community’s favorite e-commerce destinations is Apple.com, and that they are twice as likely as the average American to drive a Volkswagen GTI.

We’ll let you look through the assorted infographics for yourself. In this entry’s footer, we explain a bit more about what StatSocial is and how we do what we do (insights, attribution, and activation).

Having already alluded to this group’s automotive choices, let’s start with the most “big ticket” of all the categories being put under our microscope here.

What Automobiles do Slickdeals Users Drive?

What Apparel Brands Do Slickdeals Users Prefer?

What CPG Brands Do Slickdeals Users Buy?

What Household Appliance Brands do Slickdeals Users Own?

What Brands of Footwear do Slickdeals Users Purchase?

What Ecommerce Websites do Slickdeals Users Prefer?

What Credit Cards are Slickdeals Users Most Likely to Own?

What Mobile Phone Providers do Slickdeals Users Prefer?

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How StatSocial Works

INSIGHTS

When trying to convey the depth, breadth, and scale of StatSocial‘s Social Affinity and Earned Media data, we sum it up like this: Imagine an 85,000 question survey given out to 300 million consumers. Now, imagine this already incredible thing as a living, dynamic data set. This survey is being administered in real time, constantly, being continually refreshed to include all of the most up-to-date opinions, choices, affinities, and actions. Learn more here. 

ATTRIBUTION

Marketers and media-sellers know that Earned Media and Influencer Marketing are valuable components of their campaigns. Attributing a definitive worth to either, however, has traditionally been elusive. As StatSocial’s analyses report of with what topics and influencers an audience’s members have been engaging, a marketer can now directly attribute website and offline conversions. The same metrics that marketers have long relied upon to quantify the value of a campaign’s Paid and Owned Media components, are now just as readily available for Earned Media. Learn more here. 

ACTIVATION

StatSocial‘s vast and comprehensive taxonomy is accessible across every programmatic platform. Our partnership with  Liveramp, and direct integrations with such leading platforms as Viant, Oracle Data Cloud, Eyeota, and Lotame, finds StatSocial‘s insights available everywhere you access audience data. We are also available, via our 24/7 online to get you the insights and audiences you need, when you need them. Learn more here.

The post How do users of Slickdeals.net actually spend their money? appeared first on StatSocial.

This is another entry in our series unveiling something brand new for StatSocial .

Our clients now have, at the ready, a mountain of B2B data married to our patented identity graph and audience intelligence platform Silhouette. All of this is ready to be leveraged across our key use cases (insights, attribution, and activation). This is an unprecedented opportunity for B2B marketers to analyze more than 40 million business people, including the companies they work for, industries they work in, and job titles, all cross-referenced against Silhouette’s industry-leading insights.

To demonstrate the power of B2B audience data inside of Silhouette, we’ve been posting these entries comparing the employees of tech giants Amazon, Apple, Google, and Microsoft. If you’d like to see similar insights on other B2B data-sets, please contact us.

The analysis below was completed by analyzing over 30K employees from each company. For this entry, we’re highlighting one of our most unique sets of insights, here considered through the B2B perspective — provided with a little help from IBM Watson™.

Our Personality Insights are powered by Watson‘s sophisticated AI. When analyzing an individual’s public online writings, Silhouette can infer — with extraordinary and widely-praised accuracy — what personality types dwell within an audience, and in what proportions.

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad over-arching categories: Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. Our Personality Insights use this model, with each over-arching umbrella trait housing a number of more granular categories (for example, under Conscientiousness, you will find Cautiousness, Achievement-striving, Dutifulness, and more).

A simple breakdown of the Personality Insights characteristics, and a thumbnail description of each, can be found here. A blog explaining things a bit more in depth can be found here.

The below graphic regards the employees of these Big Tech titans through the lenses of 10 particular characteristics: Achievement-striving, Artistic Interests, Imagination, Intellect, Liberalism, Orderliness, Self-consciousness, Self-discipline, and Trust. We’ve ranked each group, from 1 to 4, indicating which, on average, is most, less, or least likely to exhibit each trait.

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How StatSocial Works

INSIGHTS

When trying to convey the depth, breadth, and scale of StatSocial‘s Social Affinity and Earned Media data, we sum it up like this: Imagine an 85,000 question survey given out to 300 million consumers. Now, imagine this already incredible thing as a living, dynamic data set. This survey is being administered in real time, constantly, being continually refreshed to include all of the most up-to-date opinions, choices, affinities, and actions. Learn more here. 

ATTRIBUTION

Marketers and media-sellers know that Earned Media and Influencer Marketing are valuable components of their campaigns. Attributing a definitive worth to either, however, has traditionally been elusive. As StatSocial’s analyses report of with what topics and influencers an audience’s members have been engaging, a marketer can now directly attribute website and offline conversions. The same metrics that marketers have long relied upon to quantify the value of a campaign’s Paid and Owned Media components, are now just as readily available for Earned Media. Learn more here. 

ACTIVATION

StatSocial‘s vast and comprehensive taxonomy is accessible across every programmatic platform. Our partnership with  Liveramp, and direct integrations with such leading platforms as Viant, Oracle Data Cloud, Eyeota, and Lotame, finds StatSocial‘s insights available everywhere you access audience data. We are also available, via our 24/7 online to get you the insights and audiences you need, when you need them. Learn more here.

The post The Personalities of 4 Tech Giants’ Employees appeared first on StatSocial.

Today we are unveiling something brand new for StatSocial — a mountain of B2B data married to our patented identity graph and audience intelligence platformSilhouette. All of this is ready to be leveraged across our key use cases (insights, attribution, and activation). This is an unprecedented opportunity for B2B marketers to analyze more than 40 million business people, including the companies they work for, industries they work in, and job titles, all cross-referenced against Silhouette’s industry-leading insights.

To demonstrate the power of B2B audience data inside of Silhouette, we’ll be sharing a series of entries comparing the employees of tech giants Amazon, Apple, Google, and Microsoft. If you’d like to see similar insights on other B2B data-sets, please contact us.

It makes sense to begin with the fundamentals, the gender and age breakdowns of the employee bases across these four tech giants. This analysis was completed by analyzing over 30K employees from each company.

Starting with gender, we know we won’t be shattering any illusions by reporting that each group of employees leans heavily male. In the cases of Amazon, Apple, and Microsoft, women account for less than ¼ of the audiences under our microscope.

Google‘s employees, however, are 27% female.

Next up, ages. Of the four groups, Apple‘s employees contain the largest segment between 18 and 24. The generally younger staffs working at their celebrated and influential retail stores may be a factor. Wherever they may work, however, the company itself reports that over ⅓ of their employees are under 30. 

As stated above, and with this much established, we will be digging deeper into these audiences, now that we know the basics. You will be able to find further entries at the B2B tag on our insights blog, and if you want to dive deeper into StatSocial and Silhouette beyond the B2B, you’re invited to peruse the greater insights blog in general.   

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How It Works

INSIGHTS

When trying to convey the depth, breadth, and scale of StatSocial‘s Social Affinity and Earned Media data, we sum it up like this: Imagine an 85,000 question survey given out to 300 million consumers. Now, imagine this already incredible thing as a living, dynamic data set. This survey is being administered in real time, constantly, being continually refreshed to include all of the most up-to-date opinions, choices, affinities, and actions. Learn more here. 

ATTRIBUTION

Marketers and media-sellers know that Earned Media and Influencer Marketing are valuable components of their campaigns. Attributing a definitive worth to either, however, has traditionally been elusive. As StatSocial’s analyses report of with what topics and influencers an audience’s members have been engaging, a marketer can now directly attribute website and offline conversions. The same metrics that marketers have long relied upon to quantify the value of a campaign’s Paid and Owned Media components, are now just as readily available for Earned Media. Learn more here. 

ACTIVATION

StatSocial‘s vast and comprehensive taxonomy is accessible across every programmatic platform. Our partnership with  Liveramp, and direct integrations with such leading platforms as Viant, Oracle Data Cloud, Eyeota, and Lotame, finds StatSocial‘s insights available everywhere you access audience data. We are also available, via our 24/7 online to get you the insights and audiences you need, when you need them. Learn more here.

The post (B2B Data) Amazon, Apple, Google, & Microsoft – Employee Demographics appeared first on StatSocial.

We focused this analysis on a number of top consumer package goods (CPG) categories, and were able to determine which brands Jones’ fans were most, and least, likely to purchase when compared to the typical U.S. shopper.  

In October, ABC launched their reboot of ‘Supermarket Sweep,’ a fondly remembered game show that had successful runs in the ’60s and ’90s (episodes of the ’90s version can currently be found streaming on Netflix). This latest, Leslie Jones hosted, incarnation — currently airing on ABC, on Sunday nights — has been doing quite well, proving to be effective counter-programming to the NFL.

As this is such a natural fit for demonstrating StatSocial‘s ability to provide unique and vital consumer insights, by overlaying influencer audience data with purchasing behavior data, we could hardly resist.

This summary offers only a taste of the capabilities of Silhouette, our audience intelligence platform. The once elusive ability to attribute conversions (including those occurring offline) and retail data to specific influencer audiences and campaigns is now attainable. Our insights also provide essential guidance when researching and measuring the most fruitful future influencer and sponsor partnerships.

We’ll pick this up after you have a chance to check out the results.

Ms. Jones’ audience seems to favor more upmarket or specialty brands, as well as products that promote themselves as eco-friendly and organic.

The soft drinks of choice — both carbonated and non (respectively) — are San Pellegrino and Newman’s Own, both of which her fans are 1.29 times more likely to purchase than the average American consumer.

They purchase Caress soap nearly 20% less frequently than the average. They, however, display a strong preference for the “naturally-derived, biodegradable, non-toxic” soaps and personal care products of method, which the members of this audience are 1.30 times more likely to spend money on than the typical U.S. shopper.

The Macallan scotch, Grey Poupon mustard, Godiva chocolates… This bunch surely knows how to live.

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How It Works

INSIGHTS

When trying to convey the depth, breadth, and scale of StatSocial‘s Social Affinity and Earned Media data, we sum it up like this: Imagine an 85,000 question survey given out to 300 million consumers. Now, imagine this already incredible thing as a living, dynamic data set. This survey is being administered in real time, constantly, being continually refreshed to include all of the most up-to-date opinions, choices, affinities, and actions. Learn more here. 

ATTRIBUTION

Marketers and media-sellers know that Earned Media and Influencer Marketing are valuable components of their campaigns. Attributing a definitive worth to either, however, has traditionally been elusive. As StatSocial’s analyses report of with what topics and influencers an audience’s members have been engaging, a marketer can now directly attribute website and offline conversions. The same metrics that marketers have long relied upon to quantify the value of a campaign’s Paid and Owned Media components, are now just as readily available for Earned Media. Learn more here. 

ACTIVATION

StatSocial‘s vast and comprehensive taxonomy is accessible across every programmatic platform. Our partnership with  Liveramp, and direct integrations with such leading platforms as Viant, Oracle Data Cloud, Eyeota, and Lotame, finds StatSocial‘s insights available everywhere you access audience data. We are also available, via our 24/7 online to get you the insights and audiences you need, when you need them. Learn more here.

The post Influencer Analysis: Supermarket Sweep’s Leslie Jones – What CPG brands do her fans actually buy? appeared first on StatSocial.

In September it was announced that 16-year old TikTok superstar, Charli D’Amelio, would be partnering with international coffee and doughnut chain, Dunkin’.

It has been widely reported is that the campaign has been a success, with the drink selling like crazy, and Dunkin’ seeing a 57% increase in downloads of their mobile app. But how much $ are Charli‘s fans spending at Dunkin’ now? That’s what StatSocial can uniquely answer.

StatSocial took a look at the data surrounding Charli’s social audience and Dunkin’s customers. We analyzed the buying behaviors of these two groups, first from over the past 12 months, and then focusing on those purchases made during the campaign’s duration (September 2020). By comparing Charli‘s fans to this control group, StatSocial has shown that there’s been a significant sales lift within Charli‘s social audience.

HOW STATSOCIAL MEASURED THE SALES IMPACT FOR CHARLI’S DUNKIN’ CAMPAIGN

To generate an influencer attribution use case, you need a few different data points to bring together:

• Dunkin’ U.S. Sales Data for the past twelve months
• Dunkin’ U.S. Sales Data for the month of September (the 30 days during which the campaign was live)
• Charli‘s social audience (people who follow and engage with her across her social channels)
• A control audience (the average social media user who is not a Charli fan)

We start by overlaying and indexing the control audience with Dunkin’ sales data for both the past year and the month of September. What we found is that there was a natural lift in the month of September for the average U.S. consumer on social, with a sales index of 120 over the year preceding the campaign’s launch (20% more than the average U.S. consumer) increasing to an index of 130 in September. This increase is possibly due to seasonal effects — people tend to buy more coffee and donuts as the weather cools down.

The next step in our analysis requires us to compare the control group above to Charli‘s fan’s behaviors when it comes to spending their money on Dunkin’. Over the 12 months prior to the launch of the promotion, Charli‘s fans spent considerably less on Dunkin’ than the average social user (our control audience, as noted above), with a sales index of 107 (7% above the average U.S. consumer). However, for the month of September, her fan’s sales index exploded to an index of 144 (44% greater than the U.S. consumer average), considerably outpacing both the average for the previous year, and the control group.

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The post Calculating Charli D’Amelio’s massive sales lift for Dunkin’ — StatSocial Influencer Attribution Use Case appeared first on StatSocial.

In the piece, Michael chimes in on the on the ongoing discourse surrounding the phasing out of cookie tracking technology (as was announced by Google back in January).

Mike wastes no time eulogizing the cookie’s demise, however, and instead looks to the future and the many opportunities this sea change will provide:

Below is an excerpt to whet your appetite before clicking through to read the article for yourself (which we, of course, encourage):

Many marketing tech companies are built on the faceless calculations of cookie-based tracking, targeting, and attribution. But as the general public came to understand how their data is being traded and used, their concerns sufficiently inspired regulators to come up with ordinances like GDPR and CCPA. Google’s decision to eliminate the cookie will make its own dealings with regulators easier, but it also forced a lot of companies who benefited from the ecosystem to rethink their own data practices from the ground up.

And so the demise of the cookie presents us with an opportunity – both for consumers and data-dependent organizations. What arises to replace the cookie in the coming years should lead to a more accurate, honest, and valuable digital ecosystem.

Thanks to Search Engine Watch for allowing Michael the chance to share his thoughts, and again we encourage all reading to head over there to check out the piece in full for yourselves.

The post StatSocial’s founder Michael Hussey writes about “What’s left when the cookie goes away?” over at Search Engine Watch appeared first on StatSocial.

The post Target vs. Walmart Shoppers – Celebrity/Influencer Identification and Attribution appeared first on StatSocial.

It is suggested that one discuss neither politics nor football when in mixed company. Actually, we’re not so certain about the second of those. Nonetheless, as it is the season for each, we will be discussing both (or, at least we’ll be inviting you to peruse our results and initiate your own discussions).

Using StatSocial‘s patented audience intelligence platform, Silhouette, we developed the list below. Following up from our chart, showing the political leanings of each NFL team’s fanbase, we now present the same straightforward right/left breakdown for college football’s top-25 teams.

Below the chart you’ll find a quick explanation of how Silhouette does what it does. We’ll add here that this is intended to only be a taste. We have the data and the capabilities to provide a vastly more nuanced and complex breakdown of the political opinions (not to mention, interests, media preferences, brand affinities, personality traits, and Digital Tribes) to be found within each of the below audiences. But for now…

How StatSocial Works

INSIGHTS

When trying to convey the depth, breadth, and scale of StatSocial’s Social Affinity and Earned Media data, we sum it up like this: Imagine an 85,000 question survey given out to 300 million consumers. Now, imagine this already incredible thing as a living, dynamic data set. This survey is being administered in real time, constantly, being continually refreshed to include all of the most up-to-date opinions, choices, affinities, and actions.

Learn more here. 

ATTRIBUTION

Marketers and media-sellers know that Earned Media and Influencer Marketing are valuable components of their campaigns. Attributing a definitive worth to either, however, has traditionally been elusive. As StatSocial’s analyses report of with what topics and influencers an audience’s members have been engaging, a marketer can now directly attribute website and offline conversions.

The same metrics that marketers have long relied upon to quantify the value of a campaign’s Paid and Owned Media components, are now just as readily available for Earned Media.

Learn more here. 

ACTIVATION

StatSocial’s vast and comprehensive taxonomy is accessible across every programmatic platform. Our partnership with  Liveramp, and direct integrations with such leading platforms as Viant, Oracle Data Cloud, Eyeota, and Lotame, finds StatSocial’s insights available everywhere you access audience data.

We are also available, via our 24/7 online to get you the insights and audiences you need, when you need them.

Learn more here.

The post StatSocial’s Top-25 College Football Teams Analysis — Democrat vs. Republican Fanbases appeared first on StatSocial.

The next day, the good people over at Ad Age picked up Ben’s tweet and featured it (along with our chart) in their weekly round-up.

Here is the chart:

Ad Age had this to say about it:

In an age when everything is politicized, why not color NFL teams blue and red? That is what marketing data firm StatSocial has done with an analysis of the political leanings of the fan bases of every team. The results, recently tweeted out by Sports Business Journal’s Ben Fischer, show the San Francisco 49ers and Seattle Seahawks as the teams that most appeal to Democrats with the Tennessee Titans and Dallas Cowboys counting the most Republicans as fans. Not surprisingly, a bunch of teams in swing states occupy the middle.

Thanks to both Ben and Ad Age for the signal boosts. You can check out Ad Age‘s full round-up here.

The post StatSocial’s ‘Political Leanings of Every NFL Team’ is Featured in Ad Age appeared first on StatSocial.

The post Social Audience Attribution – What Apparel Brands Do Facebook, Instagram, Pinterest, Snapchat, Twitter, and YouTube Users Buy? appeared first on StatSocial.

StatSocial’s data and insights enable marketers, planners, and media sellers to identify and reach the best consumer prospects and measure marketing campaign effectiveness by leveraging uniquely social audience insights. StatSocial’s technology is built on a taxonomy of over 85,000 attributes (demographics, brand affinities, interests, media properties, influencers, and IBM Watson Personality Insights) and linked to consumers covering 1.5 Billion profiles and 70% of US households. StatSocial brings four types of uniquely social audiences to LiveRamp customers – all cookieless and privacy compliant:

1. Earned Engagement – With the rise of earned media comes the need to measure and target the customers and prospects that are engaging with influencers, blogs and earned media content. StatSocial identifies people who are organically seeking out and engaging with your brand, topics, or your competition across different media.

2. Influencer Audiences – StatSocial builds audiences and insights by identifying what content resonates with an influencer’s network. Influencer audiences allow you to market directly to prospects that overlap with any industry, trend, and or brand – with results that far exceed typical interest-based behavioral targeting

3. IBM Watson Personality Insights Audiences – StatSocial has partnered with IBM Watson to bring the power of Personality Insights™ cognitive computing to the marketing landscape. By working together to analyze billions of social media and blog posts, StatSocial and IBM Watson help marketers understand the specific motivations of their best consumers and prospects so they can plan content andreach the most receptive consumers.

4. StatSocial Digital Tribes – Our data scientists modeled the entire US population into 100 unique clusters, or “Digital Tribes.” Using billions of inputs from over 120M US consumers, we segmented naturally occurring groups across distinct demographics, personality traits and passions. For those familiar with traditional cluster models such as PRIZM, Personicx, Mosaic, and Tapestry, we believe this layer of social behaviors and personality traits, which only StatSocial can offer, provides the richest possible insights into what motivates different types of people to action.

LiveRamp’s IdentityLink™ resolves this data to a privacy-compliant consumer identifier leveraged by hundreds of brands and technology platforms for people-based marketing. LiveRamp thereby allows StatSocial to connect their data to brands’ people-based marketing initiatives and extend the reach of the data across channels, maximizing monetization.

“The ability to share our data for both media activation and attribution through the Data Store helps fill a missing Social and affinity data gap for our clients and partners.” says David Barker, StatSocial CEO. “We are thrilled to offer this capability to marketers through our partnership with LiveRamp.”

LiveRamp offers brands and their partners identity resolution integrated throughout the digital ecosystem – the foundation for omnichannel marketing. LiveRamp delivers privacy-safe solutions to market and honors the best practices of leading associations including the Digital Advertising Alliance’s (DAA) ICON and App Choices programs.

StatSocial is used by brands, agencies and ad tech companies for activation, planning (media, creative, sponsorship), measurement, and strategic insights. Founded in 2014 and headquartered in New York City, the company has offices in Austin, Chicago, Los Angeles and Portland, Maine.

The post StatSocial Partners with LiveRamp to Bring Social/Earned/Influencer Audiences to the Data Store appeared first on StatSocial.

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Social Network Users Most Receptive to Advertising

News Media Outlets With Audiences Most Receptive to Advertising

Liberal/progressive-politics oriented news website, Upworthy, edges out all other news sources on this chart. The population solicited for this panel is 30.4% more likely than the average U.S. consumer to visit the site routinely.  

Shifting perspectives, those of the “receptive to advertising” class are 28% more likely than the average to turn to the famously conservative, Fox News, to keep up with current events. The advertising-receptive actually under-index when it comes to engaging with CNN.

Much of what the news reports is going to naturally be political. But moving on from news reported with a political slant, a bit later in the entry we will consider outlets for whom politics is the whole point. 

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Favorite Syndicated TV Shows for People Most Receptive to Advertising

StatSocial analyzes audiences for more than 2,000 TV shows, grouping them by network and genre. For this analysis, we looked at a group of Syndicated TV shows, with ad time that is normally more economical, and customizable by region, than what a major network traditionally offers. Knowing which of these shows boasts a viewership that is statistically more likely to be receptive to a brand’s message is terrifically valuable data for media planners. Ron Popeil didn’t, after all, make his millions from advertising during the Super Bowl.

Looking at this chart we see, right up top, the longest-running syndicated game show of all time (in the U.S.), which is about 38 seasons, or so, into its run. ‘Wheel of Fortune’ fans are 44.3% more likely to be most receptive to advertising than the average US consumer.

As was reported by Quartz in 2016, political advertisements have been quite lucrative for the syndicated stalwart. The show is primarily viewed by those ages 65 and up, and is said to have TV’s oldest viewership. This is a famously motivated voting bloc, but this is not the only advertising that could be received well by their audience.

StatSocial has a treasure trove of insights to share regarding the viewers of ‘Wheel of Fortune’ (as well as every other show on this list, and every other item in this entry).

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Political Websites Read by People Most Receptive to Advertising

Politics may be a topic best avoided in mixed company. It has long been the impetus for much in the way of advertising and marketing innovation, birthing many widely-adopted and highly-effective approaches. It is also an area of popular media where many pairs of engaged eyes will be focused, as it touches most of our lives.

The Tucker Carlson co-founded, The Daily Caller, is the most prominent site here. With the ad-receptive 42.1% more likely to be routine visitors than the average consumers.

The remaining three of the top four most over-indexed sites also lean unambiguously to the right; Breitbart at 26.8%, RedState at 17.3%, and TheBlaze at 15.7%.

As these are explicitly political websites, and therefore of appeal to a specific type of audience, it’s always wisest to consider the full audience profile set before you. While learning slightly right, perhaps, on the whole the data paints a picture of a politically diverse group.

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Personality Traits of People Most Receptive to Advertising

One of the most unique sets of insights unique to StatSocial are the personality traits from IBM Watson™ and their Personality Insights service.

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, overarching categories. IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

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The post Transforming Market Research Panels with Social Insights: Who Is Most Receptive to Advertising? appeared first on StatSocial.

In it, Dan summarized StatSocial‘s findings as outlined in the entry recently posted here, “Attribution of Social Audiences with Consumer Purchase Data.”

Here’s an excerpt:

All six social platforms analyzed by StatSocial (Pinterest, Snapchat, Twitter, Facebook, Instagram, and YouTube) over-index considerably when it comes to spending on photography & camera equipment. However, YouTube users exceeded spending in this category compared to the average U.S. consumer by a leading 72%. And YouTube mostly dwarfs the other platforms analyzed by StatSocial in music spending – YouTube users spend 28% more than the U.S. average on music.

You can check out the whole piece here. 

We also strongly encourage you to check out the original entry that inspired the piece here. 

The post ‘Chain Store Age’ Highlights Our Findings Attributing Consumer Purchase Data to Social Audiences appeared first on StatSocial.

The post The Importance of Social Audiences and Insights: Attribution of Social Audiences with Consumer Purchase Data appeared first on StatSocial.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Impresarios & Riddick Bowe.”

Digital Tribe Summary: Impresarios & Riddick Bowe

This tribe lives in the city and nearby suburbs, is very nearly evenly split between men and women, and skews younger

They share strong affinities for an assortment of social media influencers from the worlds of politics, business, film, fashion, and lifestyle.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Impresarios & Riddick Bowe

This tribe trends younger (under age 44), with the segment between ages 25 and 34 being 1.34 times larger than the U.S. average.

The annual incomes of this tribe’s members stay pretty close to the baseline, but those earning over $100k a year are present here to a degree exceeding the average by 1.19 times.

INFLUENCERS —Impresarios & Riddick Bowe

Immensely successful business woman, and CEO of her own Patriarch Partners, Lynn Tilton, is a favorite of 22.02% of this tribe’s members. This is 128.37 times greater than the index.

TV SHOWS —Impresarios & Riddick Bowe

History Channel’s ‘Vikings‘ (to which a sequel has been announced as coming to Netflix) is a top show for 7.39% of those within this tribe. This percentage is 29.90 times larger than the average.

INTERESTS —Impresarios & Riddick Bowe

14.06% of those found here are into magic & illusion. This segment is 7.60 times larger than the baseline.

BRANDS—Impresarios & Riddick Bowe

Adidas Yeezy is a top brand for 6.39% of this tribe’s members. This percentage is 21.95 times greater than the index.

 

WEBSITES —Impresarios & Riddick Bowe

iMore is a favorite website with a segment of this tribe exceeding the average by 5.53 times.

PERSONALITY TRAITS —Impresarios & Riddick Bowe

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Liberalism, in this context, describes something along the lines of its non-political meaning. Those who exhibit this trait place a high premium on their own autonomy and freedoms.

This tribe averages in the 70.25th percentile for exhibiting this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — Impresarios & Riddick Bowe appeared first on StatSocial.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Pro Rasslin’.”

Digital Tribe Summary: Pro Rasslin’

This tribe resides in the country and distant suburbs, is nearly ¾ male, and skews younger (age 44 and under).

They are united in their love for professional wrestling.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Pro Rasslin’

A bit over ¼ of those within this tribe are female.

62.03% here are between 25 and 44-years of age. The 25 to 34, and 35 to 44, age brackets are each represented to degrees exceeding the index by 1.28 times.

INFLUENCERS —Pro Rasslin’

Chris Jericho first rose to fame wrestling for Ted Turner’s short-lived, but momentarily enormously popular, WCW. After moving to WWE. he remained a star, and he is a favorite of 71.48% which is 61.66 times larger than the average.

BRANDS —Pro Rasslin’

The major leagues of MMA, UFC, is favorite brand of 19.66% of those found here. This exceeds the index by 7.77 times.

INTERESTS —Pro Rasslin’

Comic books are an interest of 26.08% of this bunch. This percentage is 3.24 times greater than the baseline

TV SHOWS—Pro Rasslin’

The most over indexed show here is ‘Lucha Underground.’ The show is no longer, as of 2018, but ‘Lucha Underground‘ was both a wrestling promotion and a TV series. 

Although it eventually moved to Netflix, the program initially aired in Spanish on the UniMás network. It is a favorite of 12.62% of those here, a percentage exceeding the index by 85.68 times.

 

YOUTUBE CHANNELS —Pro Rasslin’

WhatCulture Wrestling is a wrestling news site that has a 1.95 million subscriber YouTube channel. It is a favorite of a segment of this tribe that is 51.81 times larger than the baseline.

WEBSITES—Pro Rasslin’

IGN is a “nerd media” — with a particular focus on video games — site that is a favorite of 11.62% of this tribe’s members. This is 6.14 times larger than the average.

PERSONALITY TRAITS —Pro Rasslin’

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Excitement-seeking, as a personality trait, describes a need for stimulation, novelty, and surprise. As consumers, they are far more likely to try new brands and products. This tribe averages in the 60th percentile for exhibiting this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — Pro Rasslin’ appeared first on StatSocial.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Hip Pop Life.”

Digital Tribe Summary: Hip Pop Life

This suburban tribe skews slightly male and toward the younger side (18 to 34).

What unites them is a love of Hip Hop and R&B, with a focus on those all-time best-selling Hip Hop acts who are still going strong today.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Hip Pop Life

65.83% of this tribe’s members are between 18 and 34-years of age. The 41.83% who are between 25 and 34 are present among this tribe’s ranks to a degree exceeding the average by 1.64 times.

INFLUENCERS —Hip Pop Life

24.61% of this tribe’s members are into Drake, and that percentage is 2.48 times times larger than the average.

24.26% are fans of Lil Wayne, and that exceeds the index by 3.07 times.

MUSICAL GROUPS —Hip Pop Life

Staten Island, New York’s Wu-Tang Clan (who gave the world Ghostface Killah, Raekwon, Method Man, RZA, GZA, Inspectah Deck, the late, great ODB, and more), is beloved by a segment of this tribe that is 5.82 times larger than the American average.

PRINT MEDIA —Hip Pop Life

The Hip Hop focused, XXL Magazine, is read by 13.82% of those found here. This percentage exceeds the baseline by 12.14 times.

WEBSITES—Hip Pop Life

HNHH (HotNewHipHop), is a favorite web destination of a segment here that is 5.32 times greater than the index.

 Instagram is a favorite site for 30.08% of this tribe’s members. This exceeds the average by 3.98 times.  

BRANDS—Hip Pop Life

The NBA is a top brand for 11.5% of those within this tribe, and this segment is 1.89 times larger than the American average.  

 

YOUTUBE CHANNELS —Hip Pop Life

All pages here are Hip Hop related (although Post Malone may be more tangentially related).

Georgian group, Migos, find 13.91% of this tribe’s members being into their 10.4 million subscriber YouTube channel. This percentage is 12.15 times larger than the index.

TV SHOWS —Hip Pop Life

Even years after its cancellation, 31.8% of those found here still carry a torch for BET‘s music program, ‘106 & Park.’ This percentage is 11.36 times larger than the U.S. average.

PERSONALITY TRAITS —Hip Pop Life

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Immoderation, from a personality standpoint, doesn’t necessarily describe someone who is reckless or excessive, but more one who has no hang-ups about prioritizing convenience, pleasure, and fun. From a consumer standpoint, as an example, one described by this trait will be less likely to purchase a brand other than the one they prefer, simply because it’s on sale.

This tribe averages in the 76.75th percentile for exhibiting this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribe — Hip Pop Life appeared first on StatSocial.

The post Which automotive brands do Achievement Striving People own? appeared first on StatSocial.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Hipsters”

Digital Tribe Summary: Hipsters

This tribe lives in the city and skews slightly male, with a majority of its members between 25 and 44-years of age.

They are united in their loves for music, TV, brands, etc., that could be said to be, in combination, of particular appeal to “hipsters” (or, at least, former hipsters).

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Hipsters

At 56.69%, men are a slight majority here.

Nearly 58% are between ages 25 and 44, with the segment between 25 and 34 being present here to a degree that surpasses the index by 1.24 times.

INFLUENCERS —Hipsters

Wayne Coyne of Oklahoma’s The Flaming Lips is a top influencer for a segment here that is 57.06 times larger than the U.S. average.

MUSICAL GROUPS —Hipsters

Grammy-winning act, Arcade Fire, is a favorite of a segment of this tribe that is 21.42 times larger than the index.

INTERESTS —Hipsters

Horses (as in the majestic animal), are of tremendous interest to a segment of this tribe that is 7.81 times larger than the national average.

TV SHOWS—Hipsters

Comedy Central‘s ‘Nathan for You‘ is favorite program for a segment of this tribe that is 14.57 times larger than the index. .

 

BRANDS—Hipsters

Online music streaming and selling site, Bandcamp, is a top online destination for 5.28% of this tribe’s members. This percentage is 48.60 times larger than the American average.

YOUTUBE CHANNELS —Hipsters

Donald Glover’s YouTube channel (which mostly hosts uploads of his enormously popular rap alias’ — Childish Gambino — rap videos) is a favorite of 20.9% of this tribe’s members. This percentage is 10.76 times larger than the baseline.

WEBSITES—Hipsters

From this assortment of music and culture oriented sites, Pitchfork, at 44%, is a favorite of the largest segment here. This percentage is 31.55 times larger than the baseline.

 

PERSONALITY TRAITS —Hipsters

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

In the context of personality, Emotionality (yes, yes, we know, but emo’s are gonna emo, after all) means a comprehension of one’s own emotions, and an ability to access them in a healthy manner.

This tribe averages in the 76.5th percentile for this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — Hipsters appeared first on StatSocial.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Ready to Rumble.”

Digital Tribe Summary: Ready to Rumble

This tribe is mostly distantly suburban, and skews heavily male and under 44-years of age.

They are, most of all, united by the love they share for combat sports, especially mixed martial arts.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Ready to Rumble

Those between ages 25 and 44 are the most heavily represented here, with those 35 to 44 dwelling within this tribe to a degree that exceeds the average by 1.42 times.

INFLUENCERS —Ready to Rumble

The current king of podcasting, long-time UFC ring announcer, and stand-up comedian, Joe Rogan, is a favorite of 60.59% of those found here. This percentage is 25.14 times larger than the baseline.

BRANDS —Ready to Rumble

Strikeforce was a fight promotion that existed between 1985 and 2013, starting off with kickboxing, and eventually moving into mixed martial arts.

UFC eventually absorbed the promotion, and purchased its fighters’ contracts. Still, it is a favorite brand of nearly 10% of those found here. This exceeds the baseline by 170.58 times.

INTERESTS —Ready to Rumble

Suggesting that a portion here don’t just like their sports rough and tumble, but also seek such thrills from their leisure activities, off-road vehicles are a top interest of 26.52% of the folks in this group. This is 11.16 times larger than the baseline.

WEBSITES—Ready to Rumble

Fox Sports‘ website is a favorite of 14.33% of those within this tribe. This percentage is 4¼ times greater than the American average.  

 

TV SHOWS —Ready to Rumble

10.14% here are fans of the Bill Burr-created, Netflix animated series, ‘F is for Family.’ This percentage is 11.09 times greater than the average.

PODCASTS —Ready to Rumble

While not the most over-indexed, the podcast appealing to the largest portion of this tribe has no rival, and is no surprise at all.

‘The Joe Rogan Experience‘ — a podcast, of which, it should be noted, there is an exclusively MMA oriented edition (not quite a spin-off, but treated as something other than the main series) — is a favorite of 84.02% of this tribe’s members. This surpasses the baseline by 34.87 times.

PERSONALITY TRAITS —Ready to Rumble

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Excitement-seeking, as a personality trait, describes a need for stimulation, novelty, and surprise. As consumers, they are far more likely to try new brands and products. This tribe averages in the 60th percentile for exhibiting this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — Ready to Rumble appeared first on StatSocial.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Southern Philanthropy.”

Digital Tribe Summary: Southern Philanthropy

This tribe mostly lives well outside of the city, skews slightly female and older (over 45).

They are united by affinities for athletes, sports teams, and media outlets and figures, local to Atlanta and Charlotte. They also share interests in non-profit organizations, fundraising, and international charities.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Southern Philanthropy

At 54.78%, women represent only a slight majority here.

At 58.54%, those over age 45 also account for a relatively slight majority. However, nearly ⅓ of this tribe’s members are over 54, which exceeds the national average by two times. 

BRANDS— Southern Philanthropy

The NFL‘s Atlanta Falcons and Carolina Panthers are both among this tribe’s most highly indexed brands.

Fans of the Panthers are present here to a degree that is 11.08 times the U.S. average.

NON-PROFIT BRANDS—Southern Philanthropy

The American Red Cross is a favorite charity of nearly 17% of those within this tribe, which exceeds the average by 8½ times.

INFLUENCERS—Southern Philanthropy

A former Georgia governor, and mayor of Atlanta, as well as the still serving senior Senator from North Carolina, can all be found here. Additionally, a meteorologist from Charlotte’s WCNC TV, and a senior Washington correspondent from Atlanta radio station WSB inhabit the above list.

Finally, the list is filled out with five former players for the Carolina Panthers. This includes Atlanta-born quarterback, Cam Newton, a favorite influencer for a segment of this tribe that is 6.27 times larger than the baseline.

TV STATIONS—Southern Philanthropy

As can be seen, assorted network affiliates from both the Atlanta and Charlotte metro areas index most highly here.

But, as we get into the lists lower entries, Raleigh, North Carolina stations also appear. Raleigh’s CBS affiliate, WRAL, is a favorite station of 10.27% of this tribe’s members. This segment is 46.44 times greater than the American average.

TV SHOWS—Southern Philanthropy

The award-winning, FX comedy-drama, ‘Atlanta‘ — created by, and co-starring, actor / writer / rapper / comedian / singer / producer / director, Donald Glover — is a favorite program with a segment of this tribe that is 29.66 times greater than the index.

PRINT MEDIA—Southern Philanthropy

Newspapers and periodicals local to the Atlanta and Charlotte regions are most prominent here.

Also worth noting, 10.67% of this tribe’s members are readers of GOOD Magazine, a periodical that concerns itself primarily with reporting on what’s going on in the non-profit sector. This percentage is 16.92 times greater than the U.S. average.

WEBSITES—The Spirit is Willing

In addition to a number of sites dedicated to fundraising, causes, and the non-profit sector, there is the website for Creative Loafing.

CL is an Atlanta-based arts and leisure monthly, the website for which is routinely visited by 19.21% of those found here. This percentage is 66.85 times larger than the baseline.

PERSONALITY TRAITS —Southern Philanthropy

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Sympathy, as a personality trait, describes one who sincerely understands from where others are coming. The sympathetic believe in cooperation with, and respect for, others.

This tribe averages in the 81.60th percentile for exhibiting this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — Southern Philanthropy appeared first on StatSocial.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Tyler Perry’s Empires & Scandals.”

Digital Tribe Summary: Tyler Perry’s Empires & Scandals

This tribe lives in the city and nearby suburbs, is comfortably over ⅔ female, and heavily skews older (ages 35 and up). 

They are united in their love for American popular media (music, comedy, TV, and film) created by, and/or otherwise featuring the work of, Black artists.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Tyler Perry’s Empires & Scandals

80.46% of this tribe is over 35-years of age, with the segment between ages 45 and 54 exceeding the index by 1.79 times.

50.78% earns under $50k a year, a percentage that is 1.10 times greater than the index.

INFLUENCERS — Tyler Perry’s Empires & Scandals

Kerry Washington, an actress likely best-known for her six years starring on the ABC drama, ‘Scandal,’ is a favorite of 34.67% of this tribe’s members. This percentage is 17.67 times larger than the U.S. average.

TV SHOWS—Tyler Perry’s Empires & Scandals

ABC‘s ‘Black-ish‘ is a favorite program of 33.12% of this tribe’s members. This exceeds the baseline by 36.25 times.

MOVIES—Tyler Perry’s Empires & Scandals

As this is a tribe defined by their shared tastes and preferences in popular media, it seemed we’d be remiss to not include this here (and subsequently reference it in our name for this tribe).

Tyler Perry’s Madea films can count 89.71% of this tribe’s members as fans. This exceeds the index by 38.36 times.

BRANDS—Tyler Perry’s Empires & Scandals

The NBA is a favorite brand of 20.9% of this tribe, a percentage that is 3.43 times larger than the average.

WEBSITES—Tyler Perry’s Empires & Scandals

MadameNoire — the 10-year old online publication geared toward the lifestyles of African American women, as well as reporting on Black American popular culture — is a favorite of a segment of this tribe exceeding the index by 37.68 times.

MUSICAL GROUPS—Tyler Perry’s Empires & Scandals

An interesting mix of all decades from the 60s to 90s are represented above.

A group most closely associated with the ’60s and ’70s, Gladys Knight & The Pips, are a favorite of 31.35% of those within this tribe. The exceeds the index by a very significant 122.71 times.

PERSONALITY TRAITS —Tyler Perry’s Empires & Scandals

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

In the context of personality, gregariousness describes one who thrives on social interactions, even bringing an optimism to encounters with strangers; choosing to believe each one, potentially, “a friend they haven’t met yet.” They are also not intimidated by crowds, instead finding them stimulating.

This tribe averages in the 66.25th percentile when it comes to exhibiting this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — Tyler Perry’s Empires & Scandals appeared first on StatSocial.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Sporty, Indoors and Out.”

Digital Tribe Summary: Sporty, Indoors and Out

This largely rural tribe is over ¾ male, skewing younger (ages 18 to 35).

What unites them is a love for sports, both as spectator and participant. Loves for hunting and fishing are particularly evident.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Sporty, Indoors and Out

Those between ages 18 and 24 are present within this tribe to a degree that is 2.37 times larger than the U.S. average.

53.62% here earn under $50k annually, which surpasses the baseline by 1.16 times.

INTERESTS — Sporty, Indoors and Out

10.28% of this tribe loves fly fishing, a percentage that is 9.58 times greater than the website.

BRANDS—Sporty, Indoors and Out

6.51% of this bunch frequents Bass Pro Shops. This percentage exceeds the national average by 25.54 times.

INFLUENCERS—Sporty, Indoors and Out

Kirk Herbstreit, football analyst for ESPN‘s ‘College Game Day,’ is a top influencer for 8.06% of this tribe’s members. This percentage exceeds the index by 5.71 times.

PRINT MEDIA—Sporty, Indoors and Out

Long-running hunting and fishing periodical, ‘Field & Stream,’ is read by a segment of this tribe that is 76.77 times greater than the baseline.

WEBSITES—Sporty, Indoors and Out

ESPN‘s online home is a routine web stop for 75.84% of those found here, a percentage that is 4.83 times larger than the baseline.

TV SHOWS—Sporty, Indoors and Out

41-years into its existence, ESPN‘s daily ‘SportsCenter‘ program is a favorite for 47.33% of this group, a percentage surpassing the American average by 4.86 times.

PERSONALITY TRAITS —Sporty, Indoors and Out

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

In the context of personality, assertiveness describes one who is not necessarily uncompromising, bossy, or demanding so much as they are unafraid to ask for what they want.

This tribe averages in the 62.3rd percentile for this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — Sporty, Indoors and Out appeared first on StatSocial.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Edie Em’s.”

Digital Tribe Summary: Edie Em’s

This is a tribe of largely city-dwelling millennials and zoomers, that skews a bit male.

They are united in their loves for the big beats, bright lights, sonic landscapes, and bass drops, of contemporary electronic dance music’s assorted genres.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Edie Em’s

69.35% of this tribe’s members are under age 35, and those between ages 18 and 24 are here to a degree that is twice what you’d find within the average U.S. audience.

Men are the majority, but not overwhelmingly so, making up what’s a fair bit shy of ⅔ of this tribe’s members. 

INFLUENCERS— Edie Em’s

Not only does this list feature some of contemporary electronic music’s biggest names, but large segments of this tribe — ranging from 30% to over 46% — are fans of each. All segments are considerably larger here than what you’d find within the average audience.

This tribe does not consist of casual fans. These people eat, drink, and breathe this stuff.

BRANDS—Edie Em’s

If one intends to jump and dance for many, many hours at a stretch, one must prioritize one’s stamina and energy. This would be where Monster and Red Bull come in, perhaps.

Otherwise, you have music festivals — some explicitly and exclusively dedicated to electronic music, such as EDC and Tomorrowland, and some featuring an eclectic array of artists.

The presence of recording software, Ableton, and electronic / DJ friendly software and hardware manufacturer, Native Instruments, suggests that for a segment of this tribe, the passion for this music extends beyond merely being an ecstatic fan.

INTERESTS—Edie Em’s

93.81% of this tribe’s members are into electronic music. The fact that this only exceeds the index by 13.78 times illustrates that this genre has a great many fans.

44.8% of this tribe is into German things. Music of this general sort has bee huge in Deutschland for what’s going on 30 years, now. Further research into our statistics could reveal if this segment is made up of German expats, or perhaps opera fans seeking to sing along with their favorite arias.

YOUTUBE CHANNELS—Edie Em’s

The 4.74 million subscriber YouTube channel for Armada Music — the electronic record label founded by Dutch DJ, Armin van Buuren — is a favorite of 10.31% of the folks found here. This percentage is 140.98 times larger than the baseline.

WEBSITES—Edie Em’s

Vice is a favorite web destination with a segment of this tribe that is 5.1 times larger than the average. The alternative multimedia conglomerate’s musical arm, Noisey, is routinely visited by a segment of this tribe that is 6.64 times larger.

PERSONALITY TRAITS —Edie Em’s

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Immoderation, from a personality standpoint, doesn’t necessarily describe someone who is reckless or excessive, but more one who has no hang-ups about prioritizing convenience, pleasure, and fun. From a consumer standpoint, as an example, one described by this trait will be less likely to purchase a brand other than the one they prefer, simply because it’s on sale.

This tribe averages in the 59.3rd percentile for exhibiting this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — Edie Em’s appeared first on StatSocial.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Zacks & Codys & Bears, Oh My!.”

Digital Tribe Summary: Zacks & Codys & Bears, Oh My!

This solidly suburban tribe skews heavily female and young (between 18 and 24).

They are united by a love for popular media, and media figures. They are especially focused on former child and/or teen stars whose careers are still going strong into adulthood.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS — Zacks & Codys & Bears, Oh My!

As stated above, this is a young tribe, with 79.28% of its members being between 18 and 24-years of age. This exceeds the index by 1.59 times.

This tribe is also heavily female, with men accounting for less than a quarter of those here.

Those earning under $50k a year are present to a degree exceeding the U.S. average by 1.59 times.

INFLUENCERS —Zacks & Codys & Bears, Oh My!

(For those out of the loop: Dylan and Cole Sprouse are identical twins who, among other things, played the characters Zack and Cody in a few ’00s / early-’10’s Disney Channel sitcoms.)

The percentage of this tribe’s members who stan Dylan Sprouse over-indexes to the greatest degree, exceeding the U.S. average by 18.52 times.

Being featured as Jughead Jones in The CW‘s “dark Archie” drama, ‘Riverdale‘ does comes with its perks. 41.35% of this tribe’s members love Cole Sprouse, as opposed to the 31.48% who adore Dylan.

TV SHOWS —Zacks & Codys & Bears, Oh My!

‘American Horror Story,’ ‘Orange is the New Black,’ ‘The Office,’ and ‘Parks & Recreation‘ each appeal to at least 10% of those found here.

But, to circle back to the whole ‘Zacks and Codys‘ matter, ‘Riverdale‘ appeals to a segment of this tribe that is 8.99 times larger than the baseline.

INTERESTS —Zacks & Codys & Bears, Oh My!

The above array of interests are diverse, yet fairly easy to imagine capturing the imaginations of the same young adults.

Nearly 18% of this tribe loves dogs, and who can blame them? This percentage is 3.15 times greater than the index.

YOUTUBE CHANNELS—Zacks & Codys & Bears, Oh My!

While she’s currently in the midst of an indefinite leave-of-absence from the internet, Jenna Marbles’ YouTube channel remains a favorite for 19.86% of this tribe’s members. This is 8.38 times larger than the baseline.

BRANDS —Zacks & Codys & Bears, Oh My!

ColourPop Cosmetics is a favorite brand for a segment here that exceeds the index 11.46 times. Rihanna’s FENTY Beauty appeals to a segment that exceeds the baseline by 10.95 times.

WEBSITES —Zacks & Codys & Bears, Oh My!

17.94% of this bunch visits BuzzFeed regularly, and this percentage exceeds the U.S. average by 5.45 times.

PERSONALITY TRAITS —Zacks & Codys & Bears, Oh My!

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Anger, as a personality trait, does not necessarily describe one who is irrational or out of control. It describes one who is fiery and passionate, and willing to defend the people and beliefs that mean most to them.

This tribe averages in the 82.35th percentile for exhibiting this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — Zacks & Codys & Bears, Oh My! appeared first on StatSocial.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Hip Hop, Soul, & R&B of Quality.”

Digital Tribe Summary: Hip Hop, Soul, & R&B of Quality

This tribe resides in the suburbs and city, is a bit over ⅔ female, and its members are mostly between ages 25 and 44.

They are united by their love for Hip Hop, soul, and R&B, favoring respected artists from the ’80s through-to-today.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Hip Hop, Soul, & R&B of Quality

Men only account for a bit under ⅓ of this tribe’s members.

Those earning under $50k annually are present here to a degree that is 1.36 times larger than the average.

INFLUENCERS — Hip Hop, Soul, & R&B of Quality

Solange Knowles, the critically-acclaimed kid sister of a certain Beyoncé, is a favorite artist of a little over 31% of this tribe’s members. This percentage exceeds the index by 20.16 times.

PRINT MEDIA—Hip Hop, Soul, & R&B of Quality

The three most over-indexed periodicals here are each dedicated to coverage of music and entertainment, with a focus on Hip Hop and R&B.

The Source is the world’s longest-running Hip Hop magazine, and it finds favor with a segment of this tribe that is 20.43 times larger than the baseline.

TV SHOWS—Hip Hop, Soul, & R&B of Quality

VH1‘s long-running reality TV franchise, ‘Love & Hip Hop,’ counts 28% of this tribe’s members as fans. This percentage is 17.81 times greater than the index.

BRANDS—Hip Hop, Soul, & R&B of Quality

7.12% of this tribe’s members are customers of Verizon, a percentage that is 3.98 times greater than the average.

INTERESTS—Hip Hop, Soul, & R&B of Quality

29.33% of this tribe loves boxing, a percentage that is 4.84 times greater than the American average.

WEBSITES—Hip Hop, Soul, & R&B of Quality

Instagram is a top web destination for 37.62% of this tribe’s members, a percentage exceeding the baseline by 4.98 times.

PERSONALITY TRAITS —Hip Hop, Soul, & R&B of Quality

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Excitement-seeking, as a personality trait, describes a need for stimulation, novelty, and surprise. As consumers, they are far more likely to try new brands and products. This tribe averages in the 71.3rd percentile for this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — Hip Hop, Soul, & R&B of Quality appeared first on StatSocial.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Things Are Getting Real.”

Digital Tribe Summary: Things Are Getting Real

This mostly suburban tribe skews overwhelmingly female, with the majority of its members being solidly middle-aged.

They are united by a deep love for reality television, and most especially those shows from Bravo‘s ‘Real Housewives‘ franchise.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Things Are Getting Real

A not statistically insignificant, but still rather slight, 12.15% here are male.

46.53% of this tribe earns between $50k and $100k a year, which is 1.16 times greater than the U.S. average.

INFLUENCERS — Things Are Getting Real

Jacqueline Laurita, of ‘Real Housewives of New Jersey‘ is a favorite of 52.96% of those within this tribe. This percentage exceeds the index by 84.92 times.

TV SHOWS—Things Are Getting Real

The series that premiered as the franchise’s sixth installment, ‘Real Housewives of Beverly Hills,’ narrowly edges out the competition to be the most widely beloved with this bunch. 58.31% are fans, exceeding the baseline by 71.15 times.

BRANDS—Things Are Getting Real

Affordable department store chain, T.J. Maxx, is a top brand for a segment of this tribe that is 5.49 times greater than the baseline.

INTERESTS—Things Are Getting Real

The most over-indexed interests of this bunch seem to be in keeping with what you might expect to see from the various casts of ‘Real Housewives.’

For example, cosmetic surgery is an interest of 28.09% of those found here. This segment-size is 57.96 times larger than the average.

WEBSITES—Things Are Getting Real

On the above “interests” list we can see that celebrity gossip has the attention of 69.02% of those within this tribe.

The prominent placement of Page Six, TMZ, CELEBUZZ, etc., are therefore what you would expect.

PERSONALITY TRAITS —Things Are Getting Real

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Artistic interests, in a personality context, describes those with a keen grasp of the abstract. They seek to express themselves creatively, but also find unlikely solutions to challenges.

This tribe averages in the 66.75th percentile for exhibiting this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — Things Are Getting Real appeared first on StatSocial.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “The Spirit is Willing.”

Digital Tribe Summary: The Spirit is Willing

This tribe mostly resides well outside of the city, and is a bit over ⅔ female.

They are united by their faith in Christianity, and fondness for (mostly) contemporary Christian musicians, speakers, writers, and preachers.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —The Spirit is Willing

This tribe skews a bit younger, with the majority being between ages 25 and 44. Those between ages 25 and 34 represent a segment of this tribe that is 1.20 times larger than the U.S. average.

INFLUENCERS — The Spirit is Willing

This list is populated with a mix of ministers, motivational speakers who keep Christianity at the core of their messages, inspirational musicians, and authors.

The late C. S. Lewis, while fondly and widely known for his fantasy, fiction works — most notably his ‘Chronicles of Narnia‘ series — is also equally celebrated for his non-fiction explorations and defenses of Christianity. The best-known of these works is a 1951 anthology of transcribed talks Lewis gave on BBC radio in the ’40s, called ‘Mere Christianity.’

Lewis is a top influencer for 34.09% of this tribe’s members, and this percentage is 21.27 times greater than the baseline.

INTERESTS—The Spirit is Willing

The interests in Christian / gospel music and Christianity itself are rather clear.

Perhaps somewhat surprising at first glance is that 8% here are identified as being interested in Catholicism, surpassing the index, with their presence, by over two times. As you’ll see below, many of the media affinities shared among this tribe are faith-based and inspirational, but not wed to any sect or specific Christian doctrine.

BRANDS—The Spirit is Willing

Top influencer, Pastor Louie Giglio’s End It Movement, focused on ending global human trafficking, is a top cause for 7.73% of those found here. This surpasses the baseline by 65.12 times.

TV SHOWS—The Spirit is Willing

Secular sitcoms such as ‘The Office,’ ‘Seinfeld,’ and ‘Arrested Development‘ all find fans here.

Jimmy Fallon’s ‘The Tonight Show‘ is regularly viewed by 27.15% of those within this group, a percentage that is 1.78 times larger than the baseline.

PODCASTS—The Spirit is Willing

Top influencer Rick Warren’s ‘Daily Hope‘ podcast is a favorite of 43.31% of this tribe’s members. This exceeds the index by 35.96 times.

WEBSITES—The Spirit is Willing

The website for the Evangelical Christian magazine, Christianity Today (founded by Rev. Billy Graham in 1956), is visited regularly by 15.88% of those within this group. This percentage is 51.71 times larger than the average.

PERSONALITY TRAITS —The Spirit is Willing

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Sympathy, as a personality trait, describes one who sincerely understands from where others are coming. The sympathetic believe in cooperation with, and respect for, others.

This tribe averages in the 81.65th percentile for exhibiting this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — The Spirit is Willing appeared first on StatSocial.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “21st Century Hip Hop.”

Digital Tribe Summary: 21st Century Hip Hop

This mostly suburban tribe skews a bit male, and heavily younger (ages 18 to 24).

They are united in their love for R&B and Hip Hop, particularly acts most closely associated with the past decade, or so.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS — 21st Century Hip Hop

73.61% of this tribe’s members are between ages 18 and 24, a percentage that exceeds the national average by 4.18 times.

Over 63% of this tribe earns under $50k annually, exceeding the index by 1.37 times.

INFLUENCERS —21st Century Hip Hop

Gucci Mane is a favorite of 15.23% of this tribe’s members, a percentage exceeding the U.S. average by 6.15 times.

13.84% of this tribe is made up of Young Thug fans, which is 10.61 times greater than the baseline.

INTERESTS —21st Century Hip Hop

7.73% of this tribe is into skateboarding, and this percentage is 1.61 times larger than the average.

BRANDS —21st Century Hip Hop

25.19% of this bunch is made up of Nike customers, a segment 4.94 times greater than the baseline.

TV SHOWS —21st Century Hip Hop

‘Workaholics,’ the cult sitcom that ran on Comedy Central for six years, can count 10.17% of this tribe’s members as fans. This percentage is 7.52 times larger than the index.

PERSONALITY TRAITS —21st Century Hip Hop

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Anger, as a personality trait, does not necessarily describe one who is irrational or out of control. It describes one who is fiery and passionate, and willing to defend the people and beliefs that mean most to them.

This tribe averages in the 82.10th percentile for exhibiting this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — 21st Century Hip Hop appeared first on StatSocial.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Television Singin’.”

Digital Tribe Summary: Television Singin‘

This tribe lives way outside of the city, in distant suburbs and the country, and skews heavily female.

What unites them is a shared love for a number of TV’s many talent and singing competition programs.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Television Singin’

Men only account for a bit over ⅕ of this tribe’s members.

While the younger age brackets are under-indexed — those 18-24 make up only 11.7% of this bunch, which falls 0.34 times below the baseline — the 25 to 34 group is present to roughly the same degree as those over age 54. The latter group, however, is present to a degree exceeding the index by 1.25 times.

TV SHOWS — Television Singin’

‘The Voice‘ is a favorite show of 53.33% of this tribe’s members, ‘The X Factor’ for 33.86%, and ‘American Idol‘ for ‘20.58%.’

If this doesn’t already confirm for you where this tribe’s heads and hearts are at, the next section should certainly clarify things.

INFLUENCERS—Television Singin’

This expanded list of influencers is provided to illustrate just how deep down the road of televised talent competitions this group has traveled. It seems they can’t quite decide on which judge, competitor (victors and runners up alike) or host to throw the full weight of their love behind.

We promise you the list just keeps going on like this. Please let the record show that there are factions within this tribe dedicated to any number of people associated with this genre of programming.

BRANDS—Television Singin’

Digging deeper into the stats beyond just the 10 brands listed above reveals a situation similar to the influencers list. Small factions within this tribe can be found dedicating themselves to a vast array of brands.

That said, the brand boasting the largest segment of customers here is Starbucks. 7.21% of this tribe’s members are loyal to the chain, and that is 1.38 times larger than the index.

INTERESTS—Television Singin’

29.65% of this tribe’s members are fans of country music. This percentage is 2.39 times larger than the U.S. average.

WEBSITES—Television Singin’

An interest in music is a great deal more than detectable above, with streaming music and a ticket seller present. Portions of this tribe also appear to enjoy keeping up with the comings and goings of their favorite celebrities.

15.54% of this tribe’s members use instagram. The temptation is to say “doesn’t everybody?,” and the answer (in this context) is that this percentage is 2.06 times larger than the U.S. average.

PERSONALITY TRAITS —Television Singin’

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

In the context of personality, morality describes one with a well-developed personal sense of right and wrong, and more directly a constitutional incapability to take advantage of another for one’s own gain.

This tribe averages in the 71.1st percentile for this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — Television Singin’ appeared first on StatSocial.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Fashionista Passionistas.”

Digital Tribe Summary: Fashionista Passionistas

This suburban and urban tribe skews a bit female, with over ¼ of its members being at least 54-years of age.

They are united in their loves for beauty, style, clothing, makeup, footwear, and all things fashion.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS — Fashionista Passionistas

Hanging in there, accounting for over 38% of this tribe, men are very much a presence here.

Those ages 18-24 are under-indexed here to a degree that falls 0.28 times below the baseline.

Age divisions are otherwise diverse, but those over age 54 are represented here to an extent surpassing the index by 1.52 times.

INFLUENCERS — Fashionista Passionistas

Nine fashion / style names, and then British institution, comedian Stephen Fry, grace this list.

Designer Marc Jacobs finds favor with a segment of this tribe exceeding the index by 3.24 times.

PRINT MEDIA —Fashionista Passionistas

37.79% of this tribe’s members are readers of Vogue. This percentage is 13.46 times greater than the American average.

INTERESTS —Fashionista Passionistas

It’s a short list of interests that are shared among the members of this tribe to degrees exceeding the index. It is a somewhat telling, and on topic list, though.

Beyond the craftiness displayed in the top three most over-indexed interests, we see that beauty — meaning not so much the concept, but the industry, and cosmetics, skin care products, hair care products, etc. — is explicitly of interest to 17.19% of those found here. This percentage is nearly 1⅓ times larger than the baseline. 

BRANDS —Fashionista Passionistas

Affordable, fast-fashion retailer, H&M, is a favorite brand of 11.10% of this tribe’s members. This is a segment 6.45 times larger than the average.

WEBSITES —Fashionista Passionistas

A mix of image posting, hosting, and sharing, fashion news, food reviews, retail, video, and social media populate the above road map to this tribe’s web surfing habits.

24.88% of those within this tribe frequent Twitter, and this percentage is 1.63 times greater than the baseline.

TV SHOWS —Fashionista Passionistas

As goes with this tribe’s shared interests, so goes with the favorite TV shows they have in common.

Only four programs find favor here to a degree exceeding the baseline, and only one to a dramatic degree. That program, however, is definitely one of the few you could expect. ‘Project Runway‘ is a favorite show among a segment of this tribe that is nearly 12 times larger than the U.S. average.

YOUTUBE CHANNELS—Fashionista Passionistas

This tribe’s passions for fashion and beauty are evident in many of the most highly over-indexed channels found here.

Hair influencer, Jaleesa Moses, describes herself as “a fine artist interested in inspiring women all over the world to embrace who they really are.” Her channel is a favorite of a segment of this tribe that is 5.12 times larger than the U.S. average.

PERSONALITY TRAITS —Fashionista Passionistas

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Artistic interests, in a personality context, describes those with a keen grasp of the abstract. They seek to express themselves creatively, but also find unlikely solutions to challenges.

This tribe averages in the 66.45th percentile for exhibiting this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — Fashionista Passionistas appeared first on StatSocial.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “One Stop Pop.”

Digital Tribe Summary: One Stop Pop

Living in the city and nearby suburbs, this tribe skews heavily female, and young (73% being between ages 18 and 24).

They are united, first and foremost, in the love they share for pop music and pop stars.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —One Stop Pop

Nearly 82% of this tribe’s members are women, which is significant.

73.29% of those found here are between ages 18 and 24, which is 4.16 times greater than the baseline.

INFLUENCERS — One Stop Pop

Nearly everyone here is a pop star. Two former members of One Direction (why Harry and Zayn, of course) rank prominently here, as does Camila Cabello, a former member of the ‘X Factor USA‘-spawned Fifth Harmony.

Shawn Mendes and Troye Sivan both began their singing careers, when just teenagers, on YouTube.

Dan Howell, a favorite of 10.46% of this tribe’s members, also started his career on YouTube, but not as a singer. Howell is best known as one-half of the hugely popular (on YouTube, at least) comedy duo, Dan & Phil. The pair of Brits parlayed their YouTube popularity into numerous multimedia ventures, including a four-year stint as broadcasters on BBC radio.

BRANDS—One Stop Pop

INTERESTS—One Stop Pop

25.64% of this tribe are interested in beauty (which encompasses all aspects of hair, style, skin care, and cosmetics, as well as media discussing these things). Given the number of cosmetics, and cosmetic-adjacent, brands that they favor, this makes perfect sense.

This percentage is 1.98 times greater than the index.

TV SHOWS—One Stop Pop

Freeform’s ‘Pretty Little Liars‘ is a favorite program with 18.21% of this tribe’s members. This percentage is 6.92 times larger than the index.

YOUTUBE CHANNELS—One Stop Pop

PewDiePie, who, by some margin, has the most subscribed to independent channel on the entire platform (sitting at 106 million subs and counting), is a favorite of 15.35% of this tribe’s members. This is 7.46 times larger than the U.S. average.

WEBSITES—One Stop Pop

YouTube — as mentioned above, the birthplace (as it were) of top influencers Shawn Mendes, Troye Sivan, and Dan Howell — is a top web destination for  24.54% of those here. This is 2.67 times greater than the average.

PERSONALITY TRAITS —One Stop Pop

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Anxiety, from a personality standpoint, describes one who is not merely anxious, or nervous, but also eager and ready to get moving to the next destination (in terms both literal and figurative).

This youthful bunch averages in the 78.65th percentile for this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — One Stop Pop appeared first on StatSocial.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “HipComs Plus.”

Digital Tribe Summary: HipComs Plus

This is an urban and suburban tribe, skewing female and under age 34.

They come together via a shared loved for some of the more unique and creative American sitcoms of the ’00s and ’10s.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —HipComs Plus

Over 64% of this tribe is made up of women, and over 61% is under age 34.

Those earning under $50k a year are present here to a degree that is 1.22 times greater than the index. While those earning between $50k and $100k are under-indexed by 0.13 times, they still represent more than ⅓ of this tribe’s members. 

TV SHOWS — HipComs Plus

Comedy Central’s ‘Broad City,’ a truly original and hilarious love letter to both the beauty of close friendship, and New York City, is a top program for 10.2% of those found here. This percentage over-indexes by 22.52 times.

INFLUENCERS — HipComs Plus

Five series regulars, and one memorable recurring performer, from NBC‘s ‘Parks & Recreation‘ populate the above list.

Aubrey Plaza is a favorite performer of 38.38% of this tribe’s members, a percentage that is 24.59 times greater than the average.

BRANDS—HipComs Plus

Patton Oswalt guested on ‘Parks & Rec,’ in 2013. He played a resident of the show’s fictional Pawnee, IN, filibustering a bill put before the city council. He did this by going into a long, convoluted pitch for a ‘Star Wars‘ / ‘Avengers‘ cross-over film.

The very amusing ramble was 100% ad-libbed, and producers uploaded the full, uncut nine-minute take to the internet. The clip wound up going viral.

13.84% of this tribe’s members are ‘Star Wars‘ fans, a percentage that is 4.57 times greater than the American average. Fans of Marvel are here to an extent that surpasses the index by 2.83 times.

INTERESTS—HipComs Plus

59.85% of this tribe’s members are fans of sci-fi & fantasy, which is 2.85 times larger than the baseline.

YOUTUBE CHANNELS—HipComs Plus

Crash Course is a YouTube channel founded by Hank and John Green, platform vets who first gained notoriety as The Vlog Brothers.

They’ve since found success in numerous ventures, including founding the annual VidCon gathering, and becoming authors. John wrote the widely acclaimed best-seller, ‘The Fault in Our Stars.’

Crash Course is an 11 million subscriber channel featuring high quality educational videos. 12.95% of those within this tribe are fans, a segment-size exceeding the baseline by 8.92 times.

WEBSITES—HipComs Plus

BuzzFeed — a site which initially built its empire upon the backs of a vast array of animated GIFs excerpted from many of the shows highlighted here — is a favorite of 18.66% of this tribe’s members. This is 5.67 times greater than the baseline.

PERSONALITY TRAITS —HipComs Plus

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Self-consciousness, as a personality trait, describes one who is self-aware, considerate, and understanding of their place in a given situation and/or discussion. This tribe averages in the 66.85th percentile for exhibiting this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — HipComs Plus appeared first on StatSocial.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “All the Latest From Hollywood.”

Digital Tribe Summary: All the Latest From Hollywood

This mostly suburban tribe skews heavily female, with a majority of members ranging in age from mid-20s to mid-40s.

They share loves for fashion, reality TV, and most of all, celebrity news and gossip.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —All the Latest From Hollywood

Accounting for 86.72% of those found here, women are a dominant majority. Their presence within this tribe is 1.73 times greater than the U.S. average.

65.59% of this tribe’s members are between ages 25 and 44, with those between 25 and 34 accounting for very nearly 38% of those in this group .

PRINT MEDIA — All the Latest From Hollywood

People Magazine is a favorite periodical of 63.84% of this tribe’s members, a segment that is 19.22 times larger than the baseline.

WEBSITES—All the Latest From Hollywood

Perusing showbiz reporting and gossip accounts for a significant quantity of the time this tribe’s members spend online.

Perez Hilton’s nominal site is a regular web destination for 29.52% of those found here, a segment that is 12.22 times greater than the average. .

TV SHOWS—All the Latest From Hollywood

Cancelled in August 2020, after 29 years of being beamed into the homes of millions of Americans, ‘E! News‘ is a favorite show of 65.44% of this tribe’s members. This percentage exceeds the index by 14.88 times.

INFLUENCERS—All the Latest From Hollywood

The top four most over-indexed names here are all cast members of MTV’s ‘The Hills.’  

The most over-indexed Kardashian, Kourtney, is a favorite of 45.73% of this tribe’s members. This exceeds the American average by 7.13 times.

INTERESTS—All the Latest From Hollywood

It should come as no surprise by now that this tribe’s greatest, and most over-indexed, interest is celebrity & fan gossip.

This passion for showbiz gab and dish is shared by 83% of this tribe’s members, a percentage exceeding the index by 6.84 times.

BRANDS—All the Latest From Hollywood

Three of the brands above — Kristin Cavallari, SJP, and Dash Boutique — are associated with people who first achieved notoriety via such avenues as TV.

In an overall way, apparel, footwear, style, and beauty pretty much covers all that you’ll find above.

Kristen Cavallari first found fame while being featured on MTV’s reality series, ‘Laguna Beach: The Real Orange County.’ She is currently the headline attraction in E!‘s ‘Very Cavallari.‘

Kristen’s footwear brand is a favorite of 25% of those within this group, a percentage that is 32.83 times greater than the index.

PERSONALITY TRAITS —All the Latest From Hollywood

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Modesty, in a personality context, describes one who is humble, and quick to downplay their own gifts and achievements, while praising the accomplishments of others. This tribe averages in the 72.35th percentile for this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — All the Latest From Hollywood appeared first on StatSocial.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Habitual Audiovisual.”

Digital Tribe Summary: Habitual Audiovisual

This tribe mostly resides in the suburbs, skews slightly female, and favors millennials and younger Gen X-ers.

They are united by a deep love for a variety of alternative pop music genres, and an eclectic array of acts from many different eras.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Habitual Audiovisual

While all age-brackets are definitely present and ready to be counted, 53.74% of this tribe’s members are between 25 and 44-years of age. The segment between 25 and 34 being present here to a degree that is 1.14 times greater than the U.S. average.

INFLUENCERS — Habitual Audiovisual

Bootsy Collins of Parliament-Funkadelic, Bootsy’s Rubber Band, and numerous other wild, woolly, and inconceivably funky acts and projects, receives love from a segment of this tribe that is 22.99 times greater than the index.

MUSICAL GROUPS—Habitual Audiovisual

INTERESTS—Habitual Audiovisual

43.97% of those found here are fans of heavy metal, a segment size exceeding the index by 2.99 tiimes. .

BRANDS—Habitual Audiovisual

A diverse assortment of brands, with apparel and footwear easily being the prominent consumer concern here.

The at one time liquidated, and possibly slowly returning, Toys”R”Us is a favorite brand among a segment of this tribe that is 3.56 times greater than the index.

TELEVISION—Habitual Audiovisual

BET‘s now canceled, but often missed music video show, ‘106 & Park,’ is a top program for 15.66% of this tribe’s members. This percentage exceeds the baseline by 5.59 times.

WEBSITES—Habitual Audiovisual

By some margin, the most significantly over-indexed website among this tribe’s members is music news and reviews site, Pitchfork.

A favorite online destination of 16.7% of those found here, this percentage is 11.97 times greater than the U.S. average.

PERSONALITY TRAITS —Habitual Audiovisual

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

In the context of personality, morality describes one with a well-developed personal sense of right and wrong, and more directly a constitutional incapability to take advantage of another for one’s own gain.

This tribe averages in the 61.85th percentile for this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — Habitual Audiovisual appeared first on StatSocial.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Food Court Cult.”

Digital Tribe Summary: Food Court Cult

This tribe lives far from the city, skews slightly female, and fairly evenly spans all age-brackets.

They share loves for both reality TV programs centered on paranormal phenomena, and major American restaurant chains.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Food Court Cult

This tribe gathers under an inclusive tent, with all from Gen Z to boomers, and up, present in roughly equal proportions.

Women are the majority here, but only slightly so.

BRANDS — Food Court Cult

28.67% of this tribe’s members are happy, regular Burger King diners. This percentage is 29.83 times greater than the U.S. average.

INTERESTS—Food Court Cult

The interest shown by 8.02% of this tribe’s members for genealogy, may relate to the interest in the paranormal that you’ll soon see illustrated.

The interest shown in office supplies, by a segment of this tribe that is 9.85 times larger than the average, might be no more complicated than the fact that it’s just good practice to have tape, paperclips, envelopes, etc., on hand.

INFLUENCERS—Food Court Cult

Ghost influencers? Ghost hunting influencers? However you’d describe them, this list features many paranormal investigators, and the like, who have achieved broad notoriety due to being featured on one of cable’s many ghost busting oriented reality series.

Moving away from the haunted castle and directly toward Flavor Town, however, we will point out that Guy Fieri receives love from 5.23% of those here. This exceeds the index by 3.20 times.

TV SHOWS—Food Court Cult

This list is impressively on brand, we’ve got some ghosts and we’ve got some food.

But a tribe cannot exist on ghosts and grub alone, and this one rounds out their televisual diet with zombies, competitive singing, comedy, melodrama, and current events.

WEBSITES—Food Court Cult

Two of the strongest survivors of the original dot com boom, of nearly 20-years ago now, eBay and Amazon are the most profoundly over-indexed web destinations with this tribe.

The ecommerce behemoth that is Amazon is a favorite destination of 20.33% of this tribe’s members. This percentage is 5.33 times greater than the American average.

PERSONALITY TRAITS —Food Court Cult

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

In the context of personality, morality describes one with a well-developed personal sense of right and wrong, and more directly a constitutional incapability to take advantage of another for one’s own gain.

This tribe averages in the 66.65th percentile for this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — Food Court Cult appeared first on StatSocial.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Energetic Emos.”

Digital Tribe Summary: Energetic Emos

This tribe is almost entirely suburban, with some of its members living far from any city. Women make up the slight majority, and things skew decidedly younger.

They are united by a love for emo / screamo / metalcore (etc.) type bands, most commonly associated with the ’00s and early-’10s.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Energetic Emos

Women are a solid, but ultimately slight, majority here, at 59.15%.

Those within this tribe who are between 18 and 24-years of age are present to a degree that is 2.60 times larger than the U.S. average. Those earning under $50k a year are here to a degree exceeding that index by 1.52 times.

INFLUENCERS — Energetic Emos

This entire list consists of the members of bands with names that are sentence fragments (sometimes, to be fair, taken from the titles of novels… also, some are full sentences). The next chart better illustrates that this is not a reductive joke.

Andy Trick of Christian metalcore act, The Devil Wears Prada, is a top influencer for over 15% of this tribe’s members. This segment surpasses the American average by 88.85 times.

MUSICAL GROUPS—Energetic Emos

The oldsters reading have been thrown a bone.

My Chemical Romance, finds favor with 18.62% of this tribe’s members. This percentage is 26.72 times larger than the index.

BRANDS—Energetic Emos

So, we have two proper energy drinks, and one honorary entry, in the caffeinated fave that is Mountain Dew. Cosmetics, a non-profit that pursues the genuinely noble goal of helping kids find help when they’re hurting themselves, proper fast food, and a family restaurant chain that fills an almost honorary fast food space.

Oh, and two (essentially) sneakers brands, both of whose shoes would surely have been found inside the closets of many within this tribe, and may very well still be, at one time or another, during their lives.

INTERESTS—Energetic Emos

This is a bunch who loves music. 12% love to skate, 11% dig body art, but music seems to be, above all else, the glue making of this bunch a tribe.

Of the numerous genres that have influenced the kind of bands this bunch digs most, heavy metal is the most prominent; both in sound, and in the hearts of this bunch. 53.59% of this tribe’s members are metal fans.

TELEVISION—Energetic Emos

Comedy Central‘s ‘Tosh.0‘ is a favorite show of 28.28% of this tribe’s members, a percentage that is 3.07 times larger than the baseline.

WEBSITES—Energetic Emos

It’s a question of eras, really. But, the first site to cross many minds when discussing a tribe of this general description would possibly be MySpace.

But the ages of this tribe’s members, and the era of the bands (and band members) named above, have it all making much more sense that the segment of this tribe still regularly visiting Tumblr is 6.68 times greater than the average.

PERSONALITY TRAITS —Energetic Emos

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

In the context of personality, Emotionality (yes, yes, we know, but emo’s are gonna emo, after all) means a comprehension of one’s own emotions, and an ability to access them in a healthy manner.

This tribe averages in the 76.95th percentile for this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — Energetic Emos appeared first on StatSocial.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Foodies and Wineys.”

Digital Tribe Summary: Foodies and Wineys

This largely urban tribe skews slightly female, and confidently older, with the majority of its members being over 45-years of age.

They are united by a passion for all manner of food related media, celebrity chefs, wine, and beer.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Foodies and Wineys

At 57.5% women represent a slight majority here,

Very nearly 54% of the members of this tribe are over age 45.

Those earning under $50k a year are present here to a degree that is 1.20 times greater than the baseline.

INFLUENCERS— Foodies and Wineys

Nearly every name above is that of a chef, and most of those names have, at one time or another, been involved with Bravo’s long-running franchise of cooking competition shows, ‘Top Chef.’

The exceptions are New York Times‘ former food editor, and current CEO of Food52, Amanda Hesser, and David Chang, chef and founder of the Momofoku Restaurant Group.

PRINT MEDIA—All the Latest From Hollywood

Almost half of this group’s members regularly read the monthly, Food Network Magazine. A little over half, however, read Condé Nast‘s Bon Appétit. In the case of the latter, that percentage is 46.61 times larger than the U.S. average.

WEBSITES—Foodies and Wineys

The assortment of sites to be found on this list covers food from all angles. You’ve got food news and reviews, and then recipes and pointers for your own food preparation, and finally platforms that aid you in ordering delivery from a number of eateries local to you.

Food blog, Eater, has 25, or so, editions featuring — in addition to their top-line content — articles and reviews relating to the local food concerns of specific metropolitan areas (including London and Montreal). 33.57% of this tribe’s member regularly visit the site, which is a segment 33.51 times larger than the American average.

TV SHOWS—Foodies and Wineys

An unsurprising entry here, for anyone who has read the above influencers list, is ‘Top Chef.’ 10.94% of this tribe are fans, and that percentage is 47.28 times greater than the index.

The late Anthony Bourdain’s CNN series, ‘Parts Unknown,’ is a favorite show of over 60% of those here, a segment that surpasses the U.S. average by 21.74 times.

INTERESTS—Foodies and Wineys

Cuisines from around the globe receive a lot of support here.

68.42% of those within this group are fans of wine. This exceeds our index by 20.22 times.

BRANDS—Foodies and Wineys

The brands that over-index to the greatest degrees here reveal a love for beer at the heart of this tribe. Less revelatory is this tribe’s fondness for kitchen supplies and appliances.

Minnesota-based, organic agriculture industry advocacy group, Organic Consumers Association, receives support from a segment of this tribe that is 18.22 times larger than the average.

PERSONALITY TRAITS —Foodies and Wineys

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

In the context of personality, cooperation describes one who is chiefly concerned with reaching agreements, maintaining peace, and respecting the space and opinions of others.

This tribe’s members average in the 79.8th percentile for this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — Foodies and Wineys appeared first on StatSocial.

After a brief outline of social media marketing’s evolution (leading us to our current, influencer-centric times), Michael writes about the degree to which reliable attribution is absent when assessing the ROI generated from influencer marketing campaigns.

He explains that brands know that working with influencers makes an impact, but currently the evidential connective tissue that would prove definitively in what ways, and to what degrees — what he equates to the “missing link”  — is elusive.

He summarizes the difficulties as such:

The problem persists that earned media and influencer marketing have yet to develop effective attribution models. When a social influencer or blogger produces content favorable to a specific brand, the monetary value of that uplift has been impossible to track with any real accuracy because it doesn’t correspond with specific sales data regarding who saw it and made a purchase. In a world of diminishing ad budgets and rising costs, success or failure can depend on very slim margins of efficiency.

The answer? Identity solutions for influencer audiences. Michael concludes:

The evidence the market is looking for will arise when visionary data scientists apply the right technology to connect the dots. Once that happens, the influencer market with its proven attribution models will continue to change and evolve, just as other marketing channels do.

In order to make the influencer attribution equation work, a model needs to account for the quality and quantity of their reach on social networks, the nature and quality of their content, and other variables that tie influence to revenue. Ever cautious of their budgets, advertisers need better tools for influencer and social attribution if it’s going to take its rightful place in the performance marketing toolkit.

We encourage you to head over to head over to Talking Influence and read the entire piece for yourself by clicking through here,

The post “Talking Influence” — StatSocial on Influencer Attribution appeared first on StatSocial.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Hooray for Hollywood.”

Digital Tribe Summary: Hooray for Hollywood

This largely urban tribe is made up evenly of men and women. While Gen Z is a bit under-represented, membership otherwise evenly spans generations.

They are united in their loves for cinema, showbiz, and filmmakers.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS — Hooray for Hollywood

Men and women are, give or take, present here to equal degrees.

While those within the best represented age-bracket are between 35 and 44, membership here represents the whole run of ages to roughly similar degrees. The exception being the young ones, with those 18 to 24 under-indexing by 0.38 times.

INFLUENCERS — Hooray for Hollywood

All names above are filmmakers, indicating that this gang’s interest in movies runs a bit deeper than the average movie-goer.

Highly respected director (although his films are widely described as “strange,” “unnerving,” “impenetrable,” etc.), and Transcendental Meditation evangelist and hype man, David Lynch, is a favorite of 12.23% of those here. This segment is 11.79 times larger than what you’d find within the average U.S. audience.

BRANDS—Hooray for Hollywood

Here we see some of the small handful of companies responsible for today’s major film releases (theatrically and streaming). We also see the comics publishers whose, often, decades old properties have provided source material for not only the past decade’s most successful films, but the highest grossing films of all time.

Marvel Entertainment, a Disney acquisition that many at the time were scratching their heads over, came to virtually define mass media, and particularly movies, in the 2010s. The brand receives love from 26.07% of those within this tribe. This exceeds the U.S. average by 11.58 times.

INTERESTS—Hooray for Hollywood

Some of these interests — specifically those involving cameras and photography, as well as screenwriting — suggest that this tribe contains within it those either working in film, or hoping to one day do so.

In these days of media consumption being provided via streaming services, 19.41% of this tribe’s members still value physical media (as indicated by the Home Video DVD line item, which would also encompass Blu-Ray). This percentage is 38.22 times larger than what you’d find within the average American audience.

TELEVISION—Hooray for Hollywood

HBO‘s highly cinematic, ‘Game of Thrones,‘ is a top program with 12.72% of those here. This percentage exceeds the index by 4.73 times,

WEBSITES—Hooray for Hollywood

Websites providing film news, gossip, and reference, sit along with at least one site that just straight-up provides (subscribers with) films.

Netflix is a favorite online destination of 27.23% of this this tribe’s members, which surpasses our baseline by 8.57 times.

PERSONALITY TRAITS —Hooray for Hollywood

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

In the context of personality, self-efficacy describes one who is driven and self-assured. They are confident in their abilities to succeed at any task they choose to take on. This tribe’s members average in the 70.05th percentile for possessing this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — Hooray for Hollywood appeared first on StatSocial.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Physician Heal These People”

Digital Tribe Summary: Physician Heal These People

This bunch mostly resides in suburbia, with a bit over ⅔ of them being female, and 64% being over age 45

They share interests in health, wellness, medicine, high profile physicians, and many non-profits and government agencies dedicated to research and disease control.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Physician Heal These People

 

Nearly 38% of this tribe’s members exceed 54-years of age. That segment-size exceeds the U.S. average by 2.27 times.

A notable 20.33% of this tribe’s members earn at least $100k annually, a percentage that is 1.47 times greater than the baseline.

INFLUENCERS —Physician Heal These People

This list features seven actual physicians who have chosen to spend their careers, at least in part, in the public eye. The list is rounded out with two health oriented influencers, and Melinda Gates.

Gates, of course, with her husband, Bill, has dedicated a lot of money and many years to improving conditions  — with a focus on access to proper healthcare — for people around the globe. She finds favor with a segment of this tribe that is 4.01 times larger  than the average.

INTERESTS —Physician Heal These People

All interests here relate to medical fields of study, professional pursuits, specialties, maladies, and public health concerns.

The segment here concerned with pediatrics over-indexes by 40.04 times.

TV SHOWS—Physician Heal These People

While not an uncontroversial figure in the world of medicine, Dr. Mehmet Öz is an actual, legitimate, cardiothoracic surgeon, and professor at Columbia University.

His TV show is a favorite of 48.43% of this tribe, a percentage that exceeds the index by 24.49 times.

BRANDS—Physician Heal These People

The U.S. federal government’s Health Insurance Marketplace is a top brand in the view of 14.17% of this tribe’s members. This percentage is 48.94 times greater than the American average.

WEBSITES—Physician Heal These People

WebMD is a top site with 43% of this tribe’s members. This segment exceeds the index by 38.86 times.

YOUTUBE CHANNELS—Physician Heal These People

CrossFit’s 1.58 million subscriber strong YouTube channel is a favorite of 8.6% of this tribe’s members. This percentage is 48.68 times larger than the average.

PODCASTS—Physician Heal These People

This list is being provided mostly to underline, and really hit home just how legitimately into health and medicine this tribe’s members are.

While the baseline for each of these podcasts is very small, and the percentages of this tribe’s members who listen to each are not large either, these are nonetheless the most over-indexed podcasts for this bunch. And as you’ll plainly see, they’re all on topic.

Sorting results by index score is one shortcut to getting at the heart and soul of an audience, and discovering what really makes them unique.

PERSONALITY TRAITS—Physician Heal These People

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Sympathy, as a personality trait, describes one who sincerely understands from where others are coming. The sympathetic believe in cooperation with, and respect for, others.

This tribe averages in the 83.95th percentile for exhibiting this trait, which is surely a desirable one in physicians.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — Physician Heal These People appeared first on StatSocial.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Jet City Athletics.”

Digital Tribe Summary: Jet City Athletics

This tribe lives far outside of the city, probably surrounded by a lot of pine trees. Skewing a bit male, this is a bunch that spans income brackets and ages.

They are united in their love for Seattle media, TV, and especially the city’s fine sports teams.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS — Jet City Athletics

With men accounting for 60.75% of this tribe’s members, they are hardly dominating.

Income-wise, things are sticking very close to our U.S. average baseline, with those earning over $100k under-indexing by a not-all-that-noticeable .07 times.

INFLUENCERS — Jet City Athletics

 Not everyone on this list is currently playing, or working, for a Seattle sports team.

First off, Macklemore’s on the list.

But, making that necessary exception, everyone on this list did play, or work, for one of Seattle’s major teams, at some point, with most achieving a level of national notoriety while doing so.

The Seattle Seahawks’ head coach, Pete Carroll, 10 years after landing that gig (winning the Super Bowl once during his tenure, so far), is beloved by by 47.53% of this tribe’s members.

BRANDS—Jet City Athletics

Although Boeing moved their operations from Seattle to Chicago in 2001, the aerospace giant and the city in which it was founded will forever be inextricably linked. “Jet City,” and all.

Boeing finds favor with a segment of this tribe that is 6.72 times greater than the baseline.

PRINT MEDIA—Jet City Athletics

The Seattle Times is a favorite publication of 41.07% of this tribe’s members, a percentage that is a profound 113.50 times greater than the U.S. average.

TELEVISION—Jet City Athletics

Seattle’s NBC affiliate, with its awesome call letters, KING, is a favorite station of 31.84% of this tribe’s members. This exceeds the average by 99.21 times.

WEBSITES—Jet City Athletics

Owned by the essentially Seattle-headquartered, Microsoft, the Bing web search engine could be said to be a local favorite. Sort of like a local microbrewery, only a powerful search engine owned by one of the world’s biggest corporations.

The search engine is a favorite with a segment of this tribe that is 4.91 times larger than the baseline.

INTERESTS —Jet City Athletics

Putting the spotlight back on the topic of sports — gridiron styled football, as played in the NFL, is a major area of interest for 71.18% of those within this group.

The other kind –– what literally the rest of the world calls football — finds favor with 17.68% of this tribe’s members. This exceeds the index by 2.96 times.

As Major League Soccer‘s Seattle Sounders FC averaged an attendance of 40,000 fans per home game in 2019 (as opposed to Major League Baseball‘s Mariners, who averaged 22,000 per game), this result is ultimately unsurprising.

PERSONALITY TRAITS —Jet City Athletics

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Dutifulness describes one who meets responsibilities without complaint, and is loyal and truthful. This tribe averages in the 65.95th percentile for this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — Jet City Athletics appeared first on StatSocial.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Who Shot J.R.?.”

Digital Tribe Summary: Who Shot J.R.?

This largely rural tribe skews male and working-to-middle-class, with the ages of its members evenly running the gamut.

They are united in their love for Dallas, Texas, and more specifically the professional sports teams and media of the Dallas – Fort Worth area.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS — Who Shot J.R.?

Women make up what is ⅓ of this tribe.

Income-wise, each bracket is represented in quantities very close to the baseline. This is also largely true of the age breakdown, but those ages 45 to 54 are present to a degree that is 1.26 times greater than the index, and those between ages 25 and 34 are under-indexed by 0.22 times.

INFLUENCERS — Who Shot J.R.?

Football Hall of Famer, and former Dallas Cowboys running back, Emmitt Smith, is a top influencer with 23.65% of this tribe. This is 37.06 times greater than the U.S. average.

TELEVISION—Team Spirit

The Dallas – Fort Worth area’s CBS affiliate, KTVT, is a top TV station with 10.33% of those within this tribe. This percentage is 71.11 times greater than the index.

PRINT MEDIA—Who Shot J.R.?

Free print and online arts, music, culture, and restaurants publication, ‘Dallas Observer,’ is a top title with 24.23% of those here. This exceeds the baseline by a rather spectacular 134.45 times.

INTERESTS—Who Shot J.R.?

Cast aside your prejudices, as 13.91% of this tribe’s members love professional hockey, as opposed to the 2.35% loving rodeo.

BRANDS —Who Shot J.R.?

Beloved San Antonio-headquartered fast food chain, Whataburger, is a top brand for 10.37% of this tribe’s members, a percentage exceeding the average by 9.52 times the index.

WEBSITES —Who Shot J.R.?

Moving their attentions to one of Texas’ other great cities, a segment of this tribe that is 3.43 times greater than the baseline, routinely visits the online home of Houston Chronicle.

PERSONALITY TRAITS —Who Shot J.R.?

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Altruism, as a personality trait, describes those who find putting the needs of others before their own to be its own reward. This tribe’s members average in the 74.8th percentile for possessing this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — Who Shot J.R.? appeared first on StatSocial.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Team Spirit.”

Digital Tribe Summary: Team Spirit

This largely rural, and distantly suburban, tribe skews comfortably female (about 65%), with the majority of its members being over 45-years of age.

They are united in their love for contemporary gospel music and faith in Christianity.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS — Team Spirit

Women are the majority here, accounting for over 65.15% of this tribe’s members.

Nearly 53% of this tribe earns under $50k annually, a percentage surpassing the U.S. average by 1.15 times.

The slight but confident majority of this tribe’s members are over 45-years of age, with 26.46% being at least 54.

INFLUENCERS — Team Spirit

Award winning, multiple-time Grammy nominated gospel singer / songwriter, and Founder / Senior Pastor of Grand Rapid, Michigan’s Lighthouse Full Life Center Church, Marvin L. Sapp, is a favorite of 29.3% of those here. This segment-size exceeds our index by 76.83 times.

INTERESTS —Team Spirit

The secular sounds of the gospel influenced genres of R&B & Soul can count 21.21% of this tribe’s members as big fans. This percentage is 1.58 times larger than the average.

BRANDS —Team Spirit

Christian charity, Compassion International, whose mission statement is to “release children from poverty, in Jesus’ name,” is a favorite cause for a segment of this tribe that is 6.74 times greater than the index.

TV SHOWS —Team Spirit

BET‘s gospel music singing competition program, ‘Sunday Best,’ is a favorite of 53.07% of this tribe’s members. This percentage is 72.56 times larger than the U.S. average.

WEBSITES —Team Spirit

BibleGateway.com, a site owned by HarperCollins Christian media subsidiary, Zondervan, is a favorite web destination for a segment of this tribe that is 29.75 times larger than the average.

PERSONALITY TRAITS —Team Spirit

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Altruism, as a personality trait, describes those who find putting the needs of others before their own to be its own reward. This tribe’s members average in the 74.8th percentile for possessing this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — Team Spirit appeared first on StatSocial.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Kulture Kweens.”

Digital Tribe Summary: Kulture Kweens

This largely suburban tribe skews younger (under 35-years of age) and female.

They are united in their love for all things Kardashian.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Kulture Kweens

While women make up the strong majority here, a not at all insignificant 22.61% here are male.

Nearly 63% here earn under $50k annually, a percentage that is 1.36 times greater than the baseline.

INFLUENCERS — Kulture Kweens

While there is no shortage of her family members on the above list, Kim Kardashian West appears to have the broadest appeal, being a favorite of 49.54% of this tribe’s members. That percentage is 4.49 times greater than the average.

BRANDS —Kulture Kweens

The Kylie Jenner founded, Kylie Cosmetics brand tops this list. The percentage of this audience favoring the brand exceeds the index by 8.77 times.

TV SHOWS —Kulture Kweens

The short-lived, 2017 E! reality series, ‘Life of Kylie‘ (what it documented should be evident given the greater context), is a fave series with 50.23% of those within this tribe. This percentage is 9.22 times greater than the average.

YOUTUBE CHANNELS —Kulture Kweens

The YouTube channel of popular musical artist, Post Malone, is a favorite for 14.79% of those within this tribe. That percentage is 6.53 times larger than the index.

INTERESTS—Kulture Kweens

Only one, solitary interest finds favor with a segment of this tribe greater than the average. Cheerleading is an interest for a percentage here exceeding the index by 1.23 times.

WEBSITES—Kulture Kweens

The website of Betches Media is a favorite online destination for a segment of this tribe that is 4.96 times larger than the index.

PERSONALITY TRAITS —Kulture Kweens

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

In the context of personality, Emotionality means a comprehension of one’s own emotions, and an ability to access them in a healthy manner.

This tribe averages in the 65.85th percentile for this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — Kulture Kweens appeared first on StatSocial.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Just Thinkin’ ‘Bout Dave Matthews.”

Digital Tribe Summary: Just Thinkin’ ‘Bout Dave Matthews

This tribe skews female and resides mostly in the suburbs.

They share interests in technology, current events, travel, music, and Dave Matthews.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Just Thinkin’ ‘Bout Dave Matthews

At 55.76%, women represent the slight majority here.

Those over age 54 make up 38.66% of this tribe’s members, and this is 2.32 times greater than the U.S. average.

INFLUENCERS — Just Thinkin’ ‘Bout Dave Matthews

As may not surprise you by now, the most greatly over-indexed influencer is singer-songwriter, Dave Matthews. He finds favor within this tribe to a an extent that surpasses the baseline by 30.56 times.

Contemporary classical and rock ‘n’ roll cellist, Zoë Keating, is a top influencer with 7.54% of this tribe’s members. This percentage is 28.72 times larger than the U.S. average.

INTERESTS —Just Thinkin’ ‘Bout Dave Matthews

Interest in internet tech is shared among 14.05% of this tribe’s members, a segment-size exceeding the index by 20.19 times.

Travel within the U.S.A. is an interest of 10.6% of those here, a percentage that is 3.97 times greater than the baseline.

TV SHOWS—Just Thinkin’ ‘Bout Dave Matthews

The latest incarnation of NBC‘s ‘The Tonight Show,’ hosted by Jimmy Fallon, is viewed by 21.77% of this tribe’s members. This percentage is 1.43 times greater than the American average.

MUSICAL GROUPS —Just Thinkin’ ‘Bout Dave Matthews

Trent Reznor’s band identity, Nine Inch Nails, is a favorite act for 16.49% of those here, a percentage exceeding the index by 16.17 times.

PODCASTS—Just Thinkin’ ‘Bout Dave Matthews

The single-parenting focused, ‘Manic Rambling Spiral‘ podcast, is a favorite of 22.19% of this tribe, a percentage that is 45.34 times larger than the baseline.

WEBSITES—Just Thinkin’ ‘Bout Dave Matthews

Long-running satirical newspaper and website, The Onion, is regularly read by 20.52%. of this tribe’s members. This percentage is 3.32 times greater than the average.

PERSONALITY TRAITS —Just Thinkin’ ‘Bout Dave Matthews

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Sympathy, as a personality trait, describes one who sincerely understands from where others are coming. The sympathetic believe in cooperation with, and respect for, others.

This tribe averages in the 76.25th percentile for exhibiting this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — Just Thinkin’ ‘Bout Dave Matthews appeared first on StatSocial.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Hunting and Hollerin’.”

Digital Tribe Summary: Hunting and Hollerin’

This mostly rural tribe skews female, younger, and lower-middle-to-solidly-middle class,

They are united by a love for reality TV and outdoors activities, most notably hunting.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Hunting and Hollerin’

This tribe is comfortably over ⅔ female, with a majority here being under 34-years of age. 

INFLUENCERS — Hunting and Hollerin’

Half of the names above are people who were featured in one season, or another, of ‘The Bachelor‘ and / or ‘The Bachelorette.’

John Godwin, employee of Duck Commander, and featured personality on ‘Duck Dynasty,‘ is a favorite of 22.99% of this bunch. That percentage is 42.65 times greater than the index.

TV SHOWS —Hunting and Hollerin’

Nearly 68% of this group loves ‘Duck Dynasty,’ a segment-size exceeding the index by 18.05 times.

INTERESTS —Hunting and Hollerin’

Country music is a matter of tremendous interest for 40.62% of this tribe’s members. This percentage is 3.28 times greater than the U.S. average.

BRANDS—Hunting and Hollerin’

A number of sporty and outdoorsy brands, as well as a couple that are a bit more stylish, can be found above.

Hunting, fishing, and camping retailer, Gander Mountain, finds customers here to a degree exceeding the index by 9.28 times.

WEBSITES—Hunting and Hollerin’

You better believe there are hunting influencers on Instagram. The site is a favorite destination for 13.93% of those within this group, a percentage that is 1.84 times greater than the index.

PERSONALITY TRAITS —Hunting and Hollerin’

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Modesty, in a personality context, describes one who is humble, and quick to downplay their own gifts and achievements, while praising the accomplishments of others. This tribe averages in the 73.6th percentile for this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — Hunting and Hollerin’ appeared first on StatSocial.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Just a Jump to the Left.”

Digital Tribe Summary: Just a Jump to the Left

This tribe is mostly suburban and a bit urban, with a slight majority of its members being over 54-years of age.

They are united in their fondness for center-left media, particularly the personalities, reporters, and programs of the MSNBC and CNN TV news networks.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS —Just a Jump to the Left

The gender split her is very close to even, and in terms of income things stick pretty close to the baseline. That is, apart from those who earning over $100k a year, who under-indexed here by 0.33 times.

Those over age 54 are somewhat dramatically over-indexed within this tribe, with their presence exceeding the U.S. average by 3.15 times.

INFLUENCERS — Just a Jump to the Left

Washington Post columnist, and NBC / MSBC political analyst, Eugene Robinson, is the most over-indexed influencer here. A favorite of 9.35% of this tribe’s members, those who keep up with him are represented here to a degree that is 22.07 times greater than the average.

INTERESTS —Just a Jump to the Left

Of the more commonly partisan interests on this list, matters surrounding the LGBTQ community are of overt concern to the largest percentage; a segment of this tribe that surpasses the index by 1.42 times.

TV SHOW —Just a Jump to the Left

71.56% of this tribe’s members are faithful viewers of ‘The Rachel Maddow Show.’ This percentage is 17.16 times greater than the baseline.

BRANDS —Just a Jump to the Left

No brands dramatically surpass the index among this tribe’s affinities, but of those that do branches of the federal government, as as well as federal agencies, are most apparent.

Private non-profits are here as well. Planned Parenthood is supported by a segment of this tribe that is 2.44 times greater than the U.S. average, and the ACLU finds support here to a degree exceeding the index by 2.75 times.

WEBSITES—Just a Jump to the Left

29.37% of this tribe’s members routinely visit the online home of “The Old Grey Lady,” The New York Times. This percentage is 2.87 times greater than the baseline.

PERSONALITY TRAITS —Just a Jump to the Left

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Sympathy, as a personality trait, describes one who is sincerely understanding from where others are coming. They believe in cooperation with, and respect for, others.

This tribe averages in the 66.55th percentile for exhibiting this trait.

— — — — — — —

INTERESTED?

We encourage you to reach out to us here.

More information on our data can be found here.

And the links below provide information on a variety of the solutions we provide:

1. Data & Insights Solutions
2. Earned Media & Influencer Attribution
3. Programmatic Audiences

To request a full-on demo, click here.

The post StatSocial Digital Tribes — Just a Jump to the Left appeared first on StatSocial.