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Forbes: Have Something to Sell This Weekend? Three Tips to Do It Better

Nov 26, 2014 | Audience Intelligence

We were featured in Forbes’ piece on a better selling approach during the holiday season.

CEO, Michael Hussey, gave insight around using social to help target the right customers.

“with the holiday shopping season upon us, how those ad dollars are allocated can make or break a retailer’s year. This year, US retailers are projected to spend over 11 billion dollars on digital advertising. The good news is that with every passing year, social media advertising becomes more sophisticated and the ability to hyper-target the right people at the right time has never been easier”

The full article includes 3 tips for retailer to better target their shoppers

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