Reach B2B Audiences With Silhouette
Identify & Target Relevant B2B Audiences
Discover niche audiences for survey targeting, including hard-to-reach B2B titles, or even individuals exposed to specific earned media coverage across social channels.
Define and Validate Buyer Personas
Gain a deeper understanding of your customers, and those of your top competitors, to discover unique similarities, differences, and areas of opportunity for future prospecting.
Revamp Your Account-Based Marketing Strategy
Leverage Silhouette’s massive B2B dataset to build audiences based on job titles and employer data, then engage them on the media channels they frequent most.
Recruiting & Appends
Leverage the industry’s largest collection of social audience insights to fuel market research initiatives from survey recruitment and persona validation to panel appends.
Influencer Identification & Attribution
Identify key influencers and thought leaders your audiences are actively engaging with, then attribute value to those campaigns in the same way you do for paid media.
Earned Media &
Tap into your audience's unique interests, brand affinities, and preferred media channels for advanced segmentation and activation across the channels they engage on.
Data & Retargeting
Identify individuals organically exposed to earned media coverage, then target them with brand health surveys, or programmatically for high impact paid media campaigns.