Reach B2B Audiences With Silhouette
Identify & Target Relevant B2B Audiences
Discover niche audiences for survey targeting, including hard-to-reach B2B titles, or even individuals exposed to specific earned media coverage across social channels.
Define and Validate Buyer Personas
Gain a deeper understanding of your customers, and those of your top competitors, to discover unique similarities, differences, and areas of opportunity for future prospecting.
Revamp Your Account-Based Marketing Strategy
Leverage Silhouette’s massive B2B dataset to build audiences based on job titles and employer data, then engage them on the media channels they frequent most.
Take Hold of Silhouette’s 95,000+ Pre-Built Taxonomies
Million Decision-Makers
Industry Categories
Job Titles
Business & Tech Influencers
Our Solutions
Market Research,
Recruiting & Appends
Leverage the industry’s largest collection of social audience insights to fuel market research initiatives from survey recruitment and persona validation to panel appends.
Influencer Identification & Attribution
Identify key influencers and thought leaders your audiences are actively engaging with, then attribute value to those campaigns in the same way you do for paid media.
Earned Media &
PR Measurement
Tap into your audience's unique interests, brand affinities, and preferred media channels for advanced segmentation and activation across the channels they engage on.
Social Audience
Data & Retargeting
Identify individuals organically exposed to earned media coverage, then target them with brand health surveys, or programmatically for high impact paid media campaigns.
StatSocial Blog
Twitter Audience Insights: What Happened to Them and What’s the Best Alternative?
It’s been nearly 3 years since Twitter put an end to their Audience Insights feature for reasons unknown. In case you are unfamiliar or forget what they looked like, below are two screenshots to jog your memory: Twitter’s Audience Insights were a goldmine for both demographic and behavioral information that helped marketers and social teams […]
The Future of Pharma: Building Powerful Audiences in a Digital World (Part 1)
For decades, the pharmaceutical industry has relied on relationship building and face-to-face meetings with physicians to communicate new treatments, resources and research. Over the past decade however, pharmaceutical reps have been slowly losing regular access to physicians due to increased patient volume, physician schedules and hospital restrictions. When the coronavirus pandemic hit over two years ago, it only exacerbated this limited access to physicians. Like so many industries, big pharma has had to pivot their...
eBook: How Unified Data Transforms Your Marketing Campaign
Marketers everywhere are faced with a data integrity crisis. Between new data regulations and consumers growing more and more unwilling to share, it’s difficult to gain insights about your audience. How can you create meaningful connections with your audience through your marketing campaigns if you don’t know anything about them? Cue social audience insights. Download […]
5 Real Examples Of How Social Audience Insights Transformed Marketing Strategies
Here at StatSocial, we recognize how essential third-party data—such as social insights—is to improving customer acquisition, engagement, and retention. But only if you have the right insights. Many platforms boast their abilities to provide best in class social insights, and yet they only pull from one source (e.g. Twitter). We’re pleased to say we have […]
Integrate Social Audiences Into Your Marketing Campaigns Today
