Target Even The Most Niche B2B Audiences

B2B targeting is often based solely on high level demographic and firmographic data, but it doesn’t have to be. Silhouette™ maps over 60 million decision makers to 95,000+ unique social segments including self-declared interests, passions, brand affinities, and preferred media for precise survey targeting, enhanced their persona definitions, and high impact paid media and influencer campaigns.

Reach B2B Audiences With Silhouette

Identify & Target Relevant B2B Audiences

Discover niche audiences for survey targeting, including hard-to-reach B2B titles, or even individuals exposed to specific earned media coverage across social channels.

Define and Validate Buyer Personas

Gain a deeper understanding of your customers, and those of your top competitors, to discover unique similarities, differences, and areas of opportunity for future prospecting.

Revamp Your Account-Based Marketing Strategy

Leverage Silhouette’s massive B2B dataset to build audiences based on job titles and employer data, then engage them on the media channels they frequent most.

Take Hold of Silhouette’s 95,000+ Pre-Built Taxonomies

Million Decision-Makers

Industry Categories

Job Titles

Business & Tech Influencers

Our Solutions

Market Research,
Recruiting & Appends

Leverage the industry’s largest collection of social audience insights to fuel market research initiatives from survey recruitment and persona validation to panel appends.

Influencer Identification & Attribution

Identify key influencers and thought leaders your audiences are actively engaging with, then attribute value to those campaigns in the same way you do for paid media.

Earned Media &
PR Measurement

Tap into your audience's unique interests, brand affinities, and preferred media channels for advanced segmentation and activation across the channels they engage on.

Social Audience
Data & Retargeting

Identify individuals organically exposed to earned media coverage, then target them with brand health surveys, or programmatically for high impact paid media campaigns.

StatSocial Blog

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Integrate Social Audiences Into Your Marketing Campaigns Today

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