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Harness Social Data For Unique Consumer Insights

With consumers spending over two hours per day on social media, it is critical that you have the right tools to harness and take action on these insights. Silhouette™ has enabled Fortune 500 brands to capitalize on their audience’s self-declared interests, passions, brand affinities, preferred media channels, and trusted influencers for various programs including market research, paid media, influencer marketing, and more.

Reach Your Consumers with Silhouette

Fuel Persona Definitions With Competitor Insights

Gain a deeper understanding of your customers, and those of your top competitors, to discover unique similarities, differences, and areas of opportunity for future prospecting.

 

Uncover Influencers Your Audience Engages With

Based on the unique attributes of your target audience, identify the macro and micro influencers they are already engaging with for more impactful campaigns.

Capitalize on Ad Spend With Relevant Placements

View the media channels, publications, websites, podcasts, and TV networks that your audience most frequently engages for precise targeting via paid media.

Silhouette in Practice

Discover how a top at-home fitness brand leveraged Silhouette to better understand their audience and that of their competitor to inform persona definitions, product messaging, and targeting.

Take Hold of Silhouette’s 95,000+ Pre-Built Taxonomies

Interests & Passions

Brands

Media Properties

Influencers

Our Solutions

Market Research,
Recruiting & Appends

Leverage the industry’s largest collection of social audience insights to fuel market research initiatives from survey recruitment and persona validation to panel appends.

Influencer Identification & Attribution

Identify key influencers and thought leaders your audiences are actively engaging with, then attribute value to those campaigns in the same way you do for paid media.

Earned Media &
PR Measurement

Tap into your audience's unique interests, brand affinities, and preferred media channels for advanced segmentation and activation across the channels they engage on.

Social Audience
Data & Retargeting

Identify individuals organically exposed to earned media coverage, then target them with brand health surveys, or programmatically for high impact paid media campaigns.

StatSocial Blog

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Cookies Are Expiring, But One-to-One Experiences Don’t Have To

Originally posted on Street Fight Marketers are at a crossroads. On one side, customers expect optimized, 1:1 experiences. On the other side? A steep and expanding set of data privacy regulations that makes personalization challenging. And if that isn’t enough of a headache, the foundation of web personalization for more than a decade, third-party cookies, are […]

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Integrate Social Audiences Into Your Marketing Campaigns Today

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