Discover Healthcare Audiences With Silhouette
Educate Consumers with Relevant Content
Build audiences based on engagement around wellness and health related content while decoupling all personal identifiable information from your CRM for compliance.
Target Niche Audiences & Validate Persona Definitions
Survey your target audience without the need for lengthy screeners and enrich panel data with 95,000+ unique attributes to expand and validate your existing personas.
Run Highly Targeted Paid Media Campaigns at Scale
View the media channels, publications, websites, podcasts, and TV networks that your audience most frequently engages for more data-driven targeting and messaging.
Silhouette in Practice
Discover how a pharmaceutical company was able to run highly targeted ads to consumers and their caregivers engaging in health related topics with the latest research and treatment options available while remaining HIPAA compliant.
Take Hold of Silhouette’s 95,000+ Pre-Built Taxonomies
Interests
Brands
Media Properties
Influencers
Our Solutions
Market Research,
Recruiting & Appends
Leverage the industry’s largest collection of social audience insights to fuel market research initiatives from survey recruitment and persona validation to panel appends.
Influencer Identification & Attribution
Identify key influencers and thought leaders your audiences are actively engaging with, then attribute value to those campaigns in the same way you do for paid media.
Earned Media &
PR Measurement
Tap into your audience's unique interests, brand affinities, and preferred media channels for advanced segmentation and activation across the channels they engage on.
Social Audience
Data & Retargeting
Identify individuals organically exposed to earned media coverage, then target them with brand health surveys, or programmatically for high impact paid media campaigns.
StatSocial Blog
Twitter Audience Insights: What Happened to Them and What’s the Best Alternative?
It’s been nearly 3 years since Twitter put an end to their Audience Insights feature for reasons unknown. In case you are unfamiliar or forget what they looked like, below are two screenshots to jog your memory: Twitter’s Audience Insights were a goldmine for both demographic and behavioral information that helped marketers and social teams […]
The Future of Pharma: Building Powerful Audiences In A Digital World (Part 2)
The Coronavirus pandemic has challenged business practices of almost every industry, and the pharmaceutical world is no exception. In this two part blog series, we’re taking a look at how the pharmaceutical industry adapted to these unexpected changes and evolved into a more future-proof model. In part 1 of our series, we focused on finding […]
The Future of Pharma: Building Powerful Audiences in a Digital World (Part 1)
For decades, the pharmaceutical industry has relied on relationship building and face-to-face meetings with physicians to communicate new treatments, resources and research. Over the past decade however, pharmaceutical reps have been slowly losing regular access to physicians due to increased patient volume, physician schedules and hospital restrictions. When the coronavirus pandemic hit over two years ago, it only exacerbated this limited access to physicians. Like so many industries, big pharma has had to pivot their...
eBook: How Unified Data Transforms Your Marketing Campaign
Marketers everywhere are faced with a data integrity crisis. Between new data regulations and consumers growing more and more unwilling to share, it’s difficult to gain insights about your audience. How can you create meaningful connections with your audience through your marketing campaigns if you don’t know anything about them? Cue social audience insights. Download […]
Integrate Social Audiences Into Your Marketing Campaigns Today
