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Reach Physicians & Consumers With Social Audience Data

Harness rich social insights to profile your target audience beyond basic demographic data. Pharmaceutical and healthcare companies can leverage Silhouette™’s database of over 300 million verified individuals and 95,000+ pre-built segments to reach niche medical professionals and consumers and their caregivers, while remaining HIPAA compliant.

Discover Healthcare Audiences With Silhouette

Educate Consumers with Relevant Content

Build audiences based on engagement around wellness and health related content while decoupling all personal identifiable information from your CRM for compliance.

 

Target Niche Audiences & Validate Persona Definitions

Survey your target audience without the need for lengthy screeners and enrich panel data with 95,000+ unique attributes to expand and validate your existing personas.

Run Highly Targeted Paid Media Campaigns at Scale

View the media channels, publications, websites, podcasts, and TV networks that your audience most frequently engages for more data-driven targeting and messaging.

Silhouette in Practice

Discover how a pharmaceutical company was able to run highly targeted ads to consumers and their caregivers engaging in health related topics with the latest research and treatment options available while remaining HIPAA compliant.

Take Hold of Silhouette’s 95,000+ Pre-Built Taxonomies

Interests

Brands

Media Properties

Influencers

Our Solutions

Market Research,
Recruiting & Appends

Leverage the industry’s largest collection of social audience insights to fuel market research initiatives from survey recruitment and persona validation to panel appends.

Influencer Identification & Attribution

Identify key influencers and thought leaders your audiences are actively engaging with, then attribute value to those campaigns in the same way you do for paid media.

Earned Media &
PR Measurement

Tap into your audience's unique interests, brand affinities, and preferred media channels for advanced segmentation and activation across the channels they engage on.

Social Audience
Data & Retargeting

Identify individuals organically exposed to earned media coverage, then target them with brand health surveys, or programmatically for high impact paid media campaigns.

StatSocial Blog

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Integrate Social Audiences Into Your Marketing Campaigns Today

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