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2015 MTV VMA’s

Sep 1, 2015 | Insights

We analyzed MTV’s VMAs hosted by Miley Cyrus to discover who was talking about the show.

Social users tuned into the 32nd VMAs because of their fandom to Miley Cyrus and MTV. These users are 6.9x more likely to like MTV programming and 5x more likely to like Miley Cyrus making her the 5th favorite celebrity among this audience. Many sponsors of the show had a successful night as this audience was 2.5x more likely to like Covergirl and 4x more likely to like Taco Bell.

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