Ad Week: Day 1 Recap

Sep 30, 2014 | Insights

Advertising Week kicked off yesterday in New York City with industry leaders discussing trends in adverting and marketing and a concert at Terminal 5 at night.

The hashtag #AWXI is being used to share thoughts, promote offerings, and live tweet events. We analyzed the users behind the hashtag to discover who they are and what they like.

Below is a summary of the demographic information for tweeters yesterday and highlights of their favorite brands

Total Tweets: 8,476

Impressions: 4 million

Females: 60%

Males: 40%

Favorite Brands:

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