Adobe Summit 2015

Mar 10, 2015 | Insights

Adobe Summit kicked off March 9th in Salt Lake City, Utah to discuss digital marketing with speakers like Nate Silver, Michael Keaton, and Sarah Gormley.

We’ll be keeping you updated through the week on who was tweeting each day and what those users like.

Thursday Recap

  • this audience is 3.6x more likely to be interested in Web Search Technology than the average Twitter audience
  • Favorite agency is Ogilvy
  • Favorite airline is Delta
  • this audience is 18x more likely to like Mike Volpe than the average
  • 4.6x more likley to like Shark Tank than average

Wednesday Recap

  • 18% of the audience are between the ages of 45–54
  • This audience is 5.85x more likely to be interested in AntiVirus Software than the average Twitter audience
  • 45% are interested in advertising
  • They are 15.6x more likely to like IBM than average
  • The audience are 31x more likely to be interested in Marketo than the average Twitter audience
  • Favorite TV show is Mad Men

Tuesday Recap

  • 46% are interested in Business Software
  • This audience is 6x more likely to be interested in Email Technology than the average Twitter audience
  • Mashable is their favorite brand
  • They are 26x more likely to like Eloqua than the average Twitter audience
  • Bill Gates is the favorite celebrity
  • 20.5x more likely to be interested in Rand Fishkin

Monday Recap

  • 58% men, 42% women
  • 42% are between the ages 25–34
  • 33% earn over $100K
  • 78% are interested in marketing
  • This audience is 7.35x more likely to be interested in Graphics Software than the average Twitter audience
  • Adobe is the favorite brand of this audience
  • This audience is 21.7x more likely to be interested in Oracle than average
  • The favorite celebrity is Ann Handley
  • This audience is 54x more likely to like Josh James than average

Archives