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Ant Man: See the audience behind this Marvel tale

Jul 28, 2015 | Insights

The following data analyzes the social users talking about Ant Man during the premiere weekend.

Demographics

This audience skewed slightly more male, 63% of the audience were men, 37% were women. One third of this audience were between the ages of 18–34. The top states this audience was posting from was California followed by Texas and New York.

Affinities

The number one interest of this audience is Comic Books (72%) followed by Video Games and Sci-Fi & Fantasy. They are 10x more likely to be interested in Animation Technology. Their favorite brand is Marvel Entertainment (29%) they also like Disney and Sony. Superhero movies are their favorite genre followed by Science Fiction and Action movies. Top Superhero movies they have an affinities for are The Avengers, Guardians of the Galaxy, and Captain America.

Being a fan of Superhero and Action movies usually means you’re a fan of Chris Pratt, this audience’s favorite celebrity. Tom Hiddleston, Mark Ruffalo, and Chris Evans also fall into the Top Celebrities. Top TV shows of this audience include The Walking Dead, Doctor Who, Star Trek, and Game of Thrones.

Download the sample report

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