At Digital Commerce 360, our CEO writes about the complexities of marketing during a global crisis

Jul 14, 2020 | Insights

StatSocial’s CEO, David Barker, has penned a thought-provoking piece over at Digital Commerce 360. In it, he explains that “Respecting a global crisis doesn’t mean brands should freeze in place.”

The article speaks of the possibly forever altered world in which we find ourselves, and the unprecedented challenges businesses face as they seek to exist in it.

David takes care to observe that while we have to move forward, we must do so cognizant of the needs and sensitivities of consumers.

As he explains in this excerpt:

The worst thing businesses can do right now is to engage in opportunism. Every brand should be rightfully cautious with their advertising and messaging during a time of high sensitivity and upheaval. However, brands shouldn’t let the current moment’s complexity serve as an excuse to freeze in place. Paralysis is not an option—and that includes data-driven efforts to understand the needs of consumers in adjustment better. Especially when it comes to ecommerce, people still need brands to get them what they need despite ongoing challenges.

To read what David has to share in full, head over to Digital Commerce 360.

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