Black Friday vs. Small Business Saturday vs. Cyber Monday

Dec 2, 2014 | Insights

This past weekend was filled with days promoted to encourage consumers to spend more. We compared the social conversation of Black Friday, Small Business Saturday, and Cyber Monday to see who was talking about each, and what they like.

Black Friday tweeters are social savvy, Twitter, Instagram, and YouTube are the top 3 brands. Small Business Saturday tweeters are 14x more likely to like and 10x more likely to like the Forbes #1 influential woman for Entrepreneurs, Melinda Emerson. Cyber Monday tweeters were most likely to like Lucky Magazine and Iggy Azalea.