Feb 2, 2016 | Insights

The Super Bowl is FIFTY! Fifty-years-old!

In many cultures Sunday is a day of rest. A day dedicated perhaps to prayer, meditation, or for the less spiritual just a day to chill out after busting ones butt to survive in this crazy world.

Even with nothing much to do, though, a number of people speak of a certain melancholy they experience on the day; an awareness of time’s incessant march, and a knowledge that in a mere few hours they must return to the rat race to begin the whole hideous cycle again indefinitely until a retirement of one sort or another.

But in the secular world there is one Sunday each winter during which most Americans are too stuffed on pigs in blankets, spinach dip, and beer to dare have an unhappy thought (the beer is especially useful). We refer, of course, to The Big Game. The moment where the National Football League’s two conference champion teams face off against each other to determine who are the greatest humans on Earth.

In the world of StatSocial — a vast and wondrous world you have now entered by being here reading this — we can provide analysis and insight into the vast and varied truckloads of brouhaha surrounding this, the most important event on Earth.

This year, the two teams left standing after all the various playoff games came and went, the Denver Broncos — featuring future hall of fame QB Peyton Manning in what may be his last ever game — and the Carolina Panthers featuring likely MVP Cam Newton, and a number of other professional football players playing football presumably well.

This ain’t just any Super Bowl this year, jack. This is Super Bowl 50. So big is this event, they’re not even branding it with Roman numerals.

The super bowl is fifty. Fifty years old.


We would think they could do better than Coldplay for such an auspicious occasion’s halftime show, but it’s our understanding a lot of people like them. Also, Beyoncé will be there, so people actually will care for at least the duration of her stage time. Because whether we admit it or not, we all care about Beyoncé. She is our queen.

As is now just accepted as cultural fact, often the biggest names associated with a given year’s Super Bowl would have little to offer on even the gentlest gridiron. I think Bud Light’s hilarious pitch-persons for this occasion illustrate our point.


Tomorrow we’re going to do a quick check in on the #BudLightParty hashtag, and just see who’s bothering with it now in the run up to game day. And then in the post-mortem — as either the Panthers or Broncos, depending, are on their way to Disney World — we’ll see in what ways that crowd altered, grew, or perhaps remained entirely stagnant. Only StatSocial will know either way.

It’s not just about the Hollywood softies and 30 second cameos for an audience of a billion people, sometimes these ads feature no celebrity at all, but instead a clever little punny concept, a smutty double entendre, or a tearjerking moment.

In the case of this ad for Honda’s Ridgeline trucks we’ll see how many folks are talking about Freddie Mercury, Queen, or “Somebody to Love” now, and then we’ll check in again on Monday.


We could also tell you — in very granular detail — whether there was an increase in talk of singing goats, which there probably will be, and who precisely was behind that talk. But we’ll stick with Freddie. 24-years later, we still miss that guy.


Here’s our halftime show for this entry, from back when football MEANT something:


Believe it or not a big advertising presence this year has been said to be Japan’s multimedia franchise, Pokémon celebrating its 20th year of doing whatever the heck it does (it’s a card game, cartoon (or, rather, anime), numerous video games, toys, and a whole bunch of other things).

Here’s a preview ad destined to confuse the heck out of you, if like us, you only sort of vaguely know that Pokémon is a children’s multimedia franchise from Japan that was huge with kids everywhere in the late-90s.


Regardless, there will be Pokémon stats aplenty, as we expect there will be a built-in audience for them. And you see how this works is that these folks — once dedicated to whatever the hell Pokémon is — once youngsters trading cards, etc., are now entrepreneurs, business owners, employees, actors, politicians, and/or musicians trying to to make the most of their own social media presence, drawing them here they’ll realize the one-of-a-kind insights StatSocial provides. And they’ll realize that with StatSocial — brought to their attention thanks to the nostalgic pull of Pokémon — they’ll have a competitive edge at social media. What they can learn about their own social fans, as well as those of their competition, will amaze and make converts of them as that little yellow Pokémon thingamabob did 20-years ago.
To close for now…

With an advertising rate of $5 million per 30 seconds, it’s obvious that companies believe the event is an extraordinary opportunity for brand and/or product exposure. So we’d be fools — FOOLS WE TELLS YOU — to leave the opportunity unexploited.