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Bravo debuts new show, Odd Mom Out

Jun 10, 2015 | Insights

Monday, June 8, Bravo premiere another scripted series, Odd Mom Out. We tracked the conversation around the show to see who tuned in:

  • 75% were women
  • 24% were between the ages 35–44
  • Their favorite brand is Bravo
  • 44% have an affinity for Andy Cohen
  • 17% like Bravo’s Watch What Happens Live

Demographics:

Of the users that tweeted to #OddMomOut, 75% were women. Fifty nine percent of tweeters were over the age of 35. The #1 city these users were tweeting from is New York which isn’t surprising since Bravo held a promotion is the city and the show takes place in NYC. Second to the NYC DMA is the Dallas, Ft Worth DMA.

Affinities:

The #1 interest of this audience is Celebrity Gossip followed by Clothing and Fashion. They are 2.8x more likely to be interested in Traveling with Kids compared to the Twitter average and 12.8x more likely to be interested in Healthy Cooking. Top entertainment brands of this audience are Toys R Us, Hasbro, and Vtech Toys. Tweeters are 41x more likely to like SoulCycle and 50x more likely to like Dove.

Along with Andy Cohen, tweeters also like the cast of the Real Housewives franchise including Carole Radziwill, Lisa Vanderpump, and Brandi Glanville.

NBC produces the favorite programming of this audience including Late Night with Jimmy Fallon and the TODAY show. They also have an affinity for shows on sister network, E! like E! News and The Soup.

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