#CannesLions 2015

Jun 28, 2015 | Insights

Cannes Lions was held June 21–27 to discuss how creativity is driving business. We followed the conversation on Twitter to analyze the creative minds talking about and attending this event.

Key Findings:

  • Top city tweeting was New York
  • 20% of tweeters earn over $100k
  • This audience is 16x more likely to be interested in Advertising compared to the average Twitter audience
  • Ogilvy is the favorite agency of this audience
  • The #1 TV show of this audience is Mad Men

Demographics:

There were over 70k tweeters talking about Cannes Lions, of which 53% were men, 47% were women. Almost 25% of tweeters are teenagers-young creatives-and 20% were over the age of 54. The top city tweeters reside is New York followed by Paris, London, and Chicago. One fifth of this audience earns over $100k and 45% earn between $50k-100K.

Affinities:

The top interests of this audience includes Clothing, National News, Fine Arts, Marketing, and Advertising. Not only do they enjoy France (9x more likely to be interested in traveling to France) they are also 5.6x more likely to be interested in traveling to Greece. Favorite brands of this audience include Mashable, Ad Age, and Wired. Their top advertising agencies are Ogilvy, TBWA, and BBDO. Favorite TV shows include Mad Men and Game of Thrones and they are 4.5x more likely to like Entourage compared to the Twitter average.

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