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WHO ARE THE INTERNET’S ANGRY?

(ALSO NOTE: You can check out the first entry from this series of entries on the “angry” here, and you can check out all of our Personality...

67th Emmy Awards on FOX

Andy Samberg hosted the 67th Emmy Awards on Fox Sunday night. Although record low ratings, the Emmys quickly became a trending topic on all major...

NFL Kickoff Weekend

Football is back! It might as well have been a holiday weekend the way fans were acting at the start of the 2015–2016 NFL season. After Sunday at...

Miss America 2015

The Miss America pageant aired Sunday night with stiff competition from Sunday Night Football, Fear the Walking Dead, and the season finale of I Am...

2015 US Open

We analyzed over 1 million social users talking about the US Open to determine who they are and what they like. Demographics: Fifty eight percent of...

HubSpot’s #INBOUND15

HubSpot is hosting their annual INBOUND conference in Boston this week to bring together the best and brightest in marketing and sales with keynotes...

2015 MTV VMA’s

We analyzed MTV’s VMAs hosted by Miley Cyrus to discover who was talking about the show. Social users tuned into the 32nd VMAs because of their...

Back To School Season

Back to school time has practically become a holiday in the retail world. Consumers have to stock up on school supplies, new clothes, the latest...

Fear The Walking Dead Premiere

The Walking Dead spinoff Fear The Walking Dead premiered August 23rd as a “family drama” Even though viewers were prepped for fewer zombie attacks,...

#TeenChoiceAwards

Gina Rodriguez, Josh Peck, and Ludacris hosted the 2015 Teen Choice Awards on FOX Sunday night. Awards shows are always big on social media because...

Fantastic Four Audience Analysis

Fantastic Four premiered this weekend, and to Hollywood, was a box office flop. We analyzed the social users talking about the film. Key Findings: -...

Mission Impossible Rouge Nation

Mission Impossible: Rouge Nation premiered last weekend and we tracked the users talking about the movie on social. Key Findings: - This audience is...

The Twitter Audience of July 4th

Who doesn’t love a good 4th of July BBQ? The holiday is unlike any other with daylong celebrations, spectacular firework shows, and delicious food....