(Be sure to check out this series’ introductory entry here.) Little in the way of introduction is necessary for anyone reading. The degree to which...
StatSocial Insights
Insights
StatSocial’s Guide to Cutting the Cord and Going Over the Top
Click to enlarge. With this series of entries StatSocial is digging into the whys, whos, whats, and wherefores of those subscribing to the most...
Who Should be Co-Branding Credit Cards with American Express, Discover, MasterCard, and VISA?
Co-branded cards are credit cards sponsored by two parties, typically issued jointly by a retailer and a financial institution. Both retailers and...
ZipRecruiter Case Study — What Podcast Audiences are Most Aligned With the Brand?
In this series we’re putting StatSocial, our social media audience insights engine, to work. We’re checking in on the audiences of some of those...
August in New York City is Hell. Where do New Yorkers want to escape to?
We StatSocial staffers, along with the remaining 8.5 million of our fellow New Yorkers, have found ourselves in near delirium as we nosedive into...
Audible Case Study — What Podcast Audiences are Most Aligned With the Brand?
In this series we’re putting StatSocial, our social media audience insights engine, to work. We’re checking in on the audiences of some of those...
Squarespace Case Study — What Podcast Audiences are Most Aligned With the Brand?
In this series we’re putting StatSocial, our social media audience insights engine, to work. We’re checking in on the audiences of some of those...
Dollar Shave Club Case Study — What Podcast Audiences are Most Aligned With the Brand?
In this series we’re putting StatSocial, our social media audience insights engine, to work. We’re checking in on the audiences of some of those...
StatSocial: To Know Your Influencers, Know Their Audiences
Influencer marketing, was the advertising and P.R. buzz-phrase of 2017. Here we are more than halfway through 2018 and the practice has only been...
MILLENNIALS 6: The Data Never Fibs.
As Peter Brady wrestled with a personality crisis, after being called “dull” at a party, he famously adopted different guises in his quest to be...
MILLENNIALS 5: What the Data Tells Us About the TV Habits of the Younger and Older Millennials.
Television’s “first Golden Age” was born of a desire to make the most of this technological miracle, and not squander it. We’ll avoid further...
MILLENNIALS 4: The Data Makes Clear, Millennials Young and Older are “One pair of matching…
Many have said we’re living through television’s “second Golden Age.” A time when quality dramatic programming is at an all-time high. The “first...
MILLENNIALS DATA PART 3 of 6: The Wildly Differing Musical Tastes of Younger and Older Millennials
Once upon a time music, and we’re not even speaking of Mozart or Beethoven, or even Miles Davis or John Coltrane, but popular music — meaning,...
MILLENNIALS DATA PART 3 of 6: The Wildly Different Musics Tastes of Younger and Older Millennials
Once upon a time music, and we’re not even speaking of Mozart or Beethoven, or even Miles Davis or John Coltrane, but popular music — meaning,...
MILLENNIALS DATA— Part 2 of 6: Millennials are Not a Monolith; This is Underscored As We Explore…
The evolving concerns of Millennials — as they grow from 18 to 24 into 25 to 34 — in capsule. In our first entry we introduced a basic premise....
MILLENNIALS — Part 2 of 6: Millennials are Not a Monolith; This is Underscored As We Explore Their…
The evolving concerns of Millennials — as they grow from 18 to 24 into 25 to 34 — in capsule. In our first entry we introduced a basic premise....
MILLENNIALS: StatSocial Reveals the Folly in Marketing to a “Generation”
Discussions of “Millennials” have been ongoing here at StatSocial for a long while. Repeatedly we’ve come to only one conclusion. There is no reason...
Legendary Entertainment’s Acquisition of ‘Dune’ is Great News for Fans
The cover for Alejandro Jodorowsky’s fabled “Dune Bible,” which contained essentially his entire vision for the film down to the most minute detail,...
Who Exactly is Watching HBO’s New Hit Westworld?
Lobby card from the 1973 film on which HBO’s new smash hit series is roughly based. First off, to the uninitiated, please remember to check out the...
Sam’s Club vs. Costco: How Do Their Customers Compare? A Case Study in Social Media Insights
If you’re looking to buy caskets in bulk, well, you are one who truly prepares for the worst. Otherwise, we are very, very sorry In the above image...
I Stream, You Stream, We All Stream for…: Which Streaming Service is Biggest with Each Major Genre?
(PLEASE NOTE: An explanation of who we are and what we do is available at the bottom of this entry, in the form of a couple of links and a nifty...
Everything (and more) you wanted to know about the #AdWeekNY crowd.
This week in StatSocial’s hometown, the great city of New York is Advertising Week. We here at a StatSocial always keep our wits about us, and never...
We Bet Bill’s List Would Look WAY Different: Which Magazines’ Readers Are Most Pro-Hillary
Hillary, on the right, is pictured with Ms. Magazine co-founder and perhaps the activist most closely associated with the 60s and 70s so-called...
Spy Magazine Definitely Not Included: The Magazines Whose Readers Are Most On Board With Donald…
While seldom discussed, long-time consumer advocate, and former presidential candidate, Ralph Nader and The Donald were friends as younger men...
Why Must there Always be Fireworks?
Here Secretary Clinton is seen during a rare moment’s rest on the campaign trail, enjoying sports alongside fellow fans of sports. The 10...
Of Hockey Hair, Deflategate, and Men Made of Wax : The Top 10 Major Sports Teams Whose Fans Are in…
Here Trump is shown — — immortalized in what is presumably wax — alongside former Atlanta Braves owner (as well as founder of TBS, CNN, TNT, and a...
Social Data Reveals that Liberals are Couch Potatoes Too: The 10 TV Shows Whose Audiences are the…
Purely hypothetical scenario. Amy Schumer and her candidate of choice, Secretary Clinton, visit Walt Disney World’s Magic Kingdom as pals. While...
Believe it or Not, Some Donald Trump Fans Watch TV. Here are their 10 Favorite Shows!
In a move the cynical among you might characterize as pandering, The Donald pays homage to the Robertsons — of whom Willie Robertson especially has...
There Will Be a Nugent: The 10 Musicians Whose Social Media Audiences are Most Down with Donald…
The Top 10 Musicians Whose Audiences Show the Greatest Affinity for Donal Trump More so than even any Nashville star, no mainstream musician is more...
Life is a Rock and Hillary Rolled Me: The Musicians Whose Social Media Audiences Love Hillary…
THE TOP 10 MUSICIANS WHOSE FANS FAVOR HILLARY CLINTON We would like to open this entry with a quick disclaimer wishing Secretary Clinton the very...
WE KNOW SHOWTIME’S VIEWERS WATCH HBO. STATSOCIAL KNOWS WHICH SHOWS! PART TWO
As a viewer of neither premium channel’s top-rated shows, this graphic is merely a rendering of what I imagine each show to be like. The first part...
WE KNOW SHOWTIME’S VIEWERS WATCH HBO. STATSOCIAL KNOWS WHICH SHOWS! PART ONE
To get you up to speed, there are entries very much like this here. And you can have the whole danged thing explained in detail in the first entry...
THE ULTIMATE BILL MAHER SOCIAL AUDIENCE ENTRY!
“Love hurts, Love scars, John Oliver wounds, Bill Maher….” The meaning of the above Mad Magazine style song parody will be revealed as you read on....
HIPSTERS ARE REAL! AND THEY WATCH HBO! WHAT SHOWS DO THEY WATCH?
“These are not the hipsters you’re looking for.” Left to right, 1950s ‘Beat Generation’ stalwarts, Jack Kerouac and Allen Ginsberg, and good friend...
IS NETFLIX’S ORIGINAL PROGRAMMING PULLING IN HBO’S FAITHFUL? PART II
To get you up to speed, give the other entries in this series a quick perusal here. And have the whole danged thing explained in detail in the first...
IS NETFLIX’S ORIGINAL PROGRAMMING PULLING IN HBO’S FAITHFUL?
To get you up to speed, give the first part of this series of entries a quick perusal here. Then maybe check out the second part. Regret is...
ARE NETFLIX’S FANS ABANDONING CABLE? IS HBO GETTING AS MUCH OF THEIR ATTENTION? — PART II
To get you up to speed, give the first part of this series of entries a quick perusal here. You’ll be glad you did. TOP 5: click to enlarge TOP 5:...
ARE NETFLIX’S FANS ABANDONING CABLE? IS HBO GETTING AS MUCH OF THEIR ATTENTION?
TOP 5: TOP 5: What you are looking at above are the top five shows from HBO’s and Netflix’s current line up of shows — sorted according to our...
IBM Watson’s Personality Insights™ Tell Us Which HBO Shows Have the Most Liberal Fans
Ignoring the vocal many who believe all of mass media is liberal in its bias — via conspiracy or coincidence — would you personally consider HBO a...
HBO’s Shows and the Celebrities Who Most Influence their Fans
What does late night TV’s Stephen Colbert have to do with HBO’s excellent Silicon Valley? Some would surely say that both are funny. We are not an...
Social Data Gives Us the Inside Poop on What HBO Shows the fans of Girls Like (or Don’t)
Because our art director had never seen the show before, we gave him what we thought was a simple, straightforward description. We were certain it...
Bill Simmons is now with HBO. Is he a good fit? Here’s what our social data says about that.
Arguably one of the bigger names the so-called “new media” (remember that term?) ever created in the world of sports and pop culture commentary is...
The Best Hospitality Rewards Programs for the Luxury Cruiser
The high seas are a place not just of luxury, but they are a place of valor, a place of potential romance, and do keep an eye out as — while the...
Which Hotel Rewards Programs Best Suit the Leisure Traveler?
There was a time in this great nation’s history where we took leisure so seriously, we suited up for it. Here we see three gentlemen in...
Which Hotel Rewards Programs Are Most Popular With Family Travelers?
Being in the business of analyzing social media audiences as we are — meaning we can tell you nearly any statistic you could imagine, about pretty...
Which Hotel Rewards Programs Are Best Suited to the Avid Skiier?
While clearly an interpretation, we stand by our assertion that this is more or less what the average ski experience looks like to the passing...
Taking the Family to a Theme Park? Which Hotel Rewards Program is Best?
While we know our great nation is dotted with many theme parks called “Funland,” the one pictured here is a pure work of fiction, taking place in...
The Top Hotel Rewards Programs with Caribbean Travelers
These two Parrotheads hope to never find their lost shakers of salt. We, however, hope they find a modicum of shame. Ever eaten a cheeseburger in...
Which Hotel Rewards Programs Best Suit those Seeking Spa Treatment?
While we’d have recommended against the black suit — as frankly, we’d imagine it’s a bit warm, in these circumstances — — our subject has all the...
Which Hotel Rewards Programs Best Suit the National Park Traveler?
We make no promise that a pic-i-nic basket left unattended can be done so with impunity at America’s magnificent Yellowstone National Park...
Which Hotel Rewards Programs Appeal Most to Hipsters?
Taken in the lobby of Portland, Oregon’s Ace Hotel, no goofy gag graphic we’d have created was going to be more perfect. Everything we’d want to say...
Which Hotel Rewards Programs Most Appeal To Frequent Flyers?
A dramatization of a rewards club members being presented with some of the perks his vaunted status brings when visiting this particular hotel...
Which Hotel Rewards Programs Best Cater to the Business Traveler?
If you’ve ever flown Business Class, then you know this sight well, as this is pretty much what every business class cabin looks like. Except for...
Which Hotel Rewards Programs Are Most Popular for Adventure Travelers?
Visual summary of why one might join a rewards club. First time visitors to this page may wonder where you are. You are at the blog of StatSocial....
Starbucks vs. Dunkin Donuts: A Study in Contrasts — Part II
So, in our last entry we showed how different these two beverage companies are, in terms of how they operate and the experiences they provide. We...
Starbucks vs. Dunkin Donuts, a Study in Social Media Audience Contrasts — Part 1
With this entry we are comparing Starbucks with Dunkin’ Donuts. We’ve learned some things doing this study. Despite the fact that they sell, more or...
Will Jason Day Winning the Master’s Put Him in a Class With Jordan Spieth?
If you follow golf, or frankly even any sports, at all you know that this is Master’s week in Augusta, Georgia. The big stories in this year’s...
Shake Shack vs Chick-fil-A — Social Fans Edition — Part III
(Be sure to check out Parts One and Two here and here.) IS THERE AN ACTUAL CONCLUSION HERE? Shake Shack have seemingly targeted and favored major...
Shake Shack vs Chick-fil-A — Social Fans Edition — Part II
(Be sure to check out part-one of this three-part series here) LET’S GET INTO THE GEOGRAPHY OF THIS THING In commercial America, marketers view our...
Shake Shack vs Chick-fil-A — Social Fans Edition
Before we get to yammering, let’s just jump feet first into stats. They hint at the story we’re telling this time all on their own. (As a quick...
GARTNER’S DIGITAL MARKETING CONFERENCE! IS IT ATTENDED BY WOLVES OR LAMBS?
Gartner, the information technology and research company (who host all sorts of tech and digital conferences throughout the year), decided to kick...
“Data is the new oil.” — Under Armour CEO Kevin Plank — Stephen Curry Edition
“Data is the new oil. The companies that will win are the companies that are using math,” Under Armour CEO Kevin Plank was quoted as saying this...
WHAT IS STATSOCIAL AND WHAT DOES IT DO?
For first time visitors: What we do here at StatSocial is analyze social media audiences. That means any grouping of individuals you could imagine...
The Top-20 #AlwaysTrump and #NeverTrump Influencers
More so than any presidential election year in recent memory — including the dazzlingly historic election of 2008 — the most unlikely of outcomes...
WATCH AS WE STATSOCIAL THE HECK OUT OF THE OSCARS!!! YOU WILL BE AN OSCAR EXPERT!
(To get a better idea of who we are, and what we do, and why you need us, head on over to this entry here) Pictured, StatSocial CEO Michael Hussey...
STATSOCIAL HAS GOT THE LOWDOWN ON “FULLER HOUSE.” WHICH UNCLE WAS LOVED BEST? (AND MORE)
(To get a better idea of who we are, and what we do, and why you need us, head on over to this entry here) The streaming video giant’s frankly...
Who is attending #RampUp16? StatSocial knows.
#RampUp16 It seems that in most industries, the first quarter of the year is convention time. One can get used to conference rooms, podiums, folding...
StatSocial Proves that SunTrust Bank’s #SB50 Debut Made its Mark from Coast to Coast
(To get a better idea of who we are, and what we do, and why you need us, head on over to this entry here) We won’t bury the lede here. With this...
A Definitive Guide to the #Grammys Social Media Audience
(To get a better idea of who we are, and what we do, and why you need us, head on over to this entry here) We’ve run StatSocial analyses on the...
Who Loved the Audi ‘Starman’ Super Bowl Ad featuring David Bowie?
(To get a better idea of who we are, and what we do, and why you need us, head on over to this entry here) Ad: “Audi R8 Big Game...
STATSOCIAL DEMONSTRATES THAT COLGATE’S #EVERYDROPCOUNTS CAMPAIGN WAS A SUCCESS!
One thing StatSocial promised when preparing you for our onslaught of Super Bowl 50 (#SB50) analysis and stats, were unique insights — perhaps...
CHECK OUT THE WILD AND AMAZING THINGS STATSOCIAL HAS LEARNED ABOUT SUPER BOWL 50 (#SB50)!
(To get a better idea of who we are, and what we do, and why you need us, head on over to this entry here) Are we still talking about Super Bowl 50?...
STATSOCIAL DIGS DEEP INTO BUD LIGHT’s “BUD LIGHT PARTY” CAMPAIGN
(To get a better idea of who we are, and what we do, and why you need us, head on over to this entry here) One of the more buzzed about Super Bowl...
KENNY MAYNE IS THE KING FUNNYMAN AMONG BOTH PANTHERS AND BRONCOS FANS!
We’re still a few hours away from kickoff, which means even more precious hours until halftime. This year’s spectacle will feature the most popular...
WHAT CAN (AND WILL) SOCIAL DATA TELL US OF THE IMPACT OF ‘SUPER BOWL 50’ ON FIRST TIME ADVERTISERS?
Somehow, New York Daily News scribe. and syndicated columnist, Jimmy Breslin became a pitchman for Pieh’s Beer in the 70s. Below you can see a...
Who is attending the ANA Brand Masters conference? Let the data tell you!
Pictured: The ANA Brand Master. He rules the conference with a fair but firm iron fist. The Association of National Advertisers or, as most call...
SUPER BOWL 50: WHO ARE THE PANTHERS’ AND THE BRONCOS’ FANS REALLY? STATSOCIAL KNOWS!
While we hate to explain our own jokes,it must be made known — just in case — that this terrible graphic is deliberate. We made it bad, to amuse...
Will Queen and Freddie Mercury See a Bump from the Honda Super Bowl Ad Featuring “Somebody to Love…
This is the Super Bowl (clearly a past one, as we are not magic). You’ll be seeing mention of this event a lot here (and truthfully elsewhere) over...
BOOKMARK US NOW! AS STATSOCIAL IS GOING TO BLOW YOUR MIND WITH SUPER BOWL 50 INSIGHTS!
The Super Bowl is FIFTY! Fifty-years-old! In many cultures Sunday is a day of rest. A day dedicated perhaps to prayer, meditation, or for the less...
StatSocial Looks Inside the AFC and NFC Championship Games
As the country goes kaka-kookoo with talk of Bernies and Trumps, and what and/or who the heck may or may not be happening, there are still some...
What can social data tell us about the National Retail Federation (#NRF) convention?
The NRF, or the National Retail Federation, is a global retail trade organization, advocating on the behalf of retailers of every description — from...
Who actually attends the CES? StatSocial knows the answer!
It’s that time of year again — well, the beginning of the year, the very tippy-top start of the whole shebang. For those of us on the East Coast...
Social Sports Highlight: Clemson Football
The following post is written by Kristy Ward, a student at Clemson’s Social Media Listening Center which utilizes Salesforce Marketing Cloud and...
WHO ARE THE INTERNET’S ANGRY?
(ALSO NOTE: You can check out the first entry from this series of entries on the “angry” here, and you can check out all of our Personality...
Streaming Showdown: Hulu vs. Netflix
As more and more people cut the cord and turn to streaming services, companies like Hulu and Netflix battle it out to sign up new subscribers to...
WHICH COMPANIES IN THE FORTUNE 100 HAVE THE MOST CHEERFUL SOCIAL FANS?
(ALSO NOTE: You can take a moment to check out the second and third part of this series of entries here and here, and you can check out all of our...
WHY PERSONALITY INSIGHTS™ AND STATSOCIAL ARE A MATCH MADE IN ANALYTICS HEAVEN
(ALSO NOTE: You can check out the first and third part of this three-part series of entries here and here, and you can check out all of our...
THE 25 TV SHOWS WITH THE MOST CHEERFUL SOCIAL FANS
(ALSO NOTE: You can check out the first and second part of this three-part series of entries here and here, and you can check out all of our...
Which NFL Teams Win at Social Media? (2015 Edition)
We ranked all the NFL teams by how influential each team’s social accounts are. The rankings are determined by our metric, Twitter Pull, which...
Techcrunch Disrupt San Francisco: #TCDisrupt
Techcrunch hosted their annual San Francisco Disrupt event to talk about the future of the tech industry. Key Findings: - 69% mean - 30% are between...
67th Emmy Awards on FOX
Andy Samberg hosted the 67th Emmy Awards on Fox Sunday night. Although record low ratings, the Emmys quickly became a trending topic on all major...
Season 9 Premiere of NBC’s #TheVoice
Season 8 of NBC’s The Voice premiered Monday night, welcoming back coach Gwen Stefani. The show is always big on social especially when it get to...
NFL Kickoff Weekend
Football is back! It might as well have been a holiday weekend the way fans were acting at the start of the 2015–2016 NFL season. After Sunday at...
Miss America 2015
The Miss America pageant aired Sunday night with stiff competition from Sunday Night Football, Fear the Walking Dead, and the season finale of I Am...
2015 US Open
We analyzed over 1 million social users talking about the US Open to determine who they are and what they like. Demographics: Fifty eight percent of...
HubSpot’s #INBOUND15
HubSpot is hosting their annual INBOUND conference in Boston this week to bring together the best and brightest in marketing and sales with keynotes...
2015 MTV VMA’s
We analyzed MTV’s VMAs hosted by Miley Cyrus to discover who was talking about the show. Social users tuned into the 32nd VMAs because of their...
Brand Influencer Spotlight: Julia Louis-Dreyfus for Old Navy
What makes an influencer right for your brand? And after you choose an influencer to represent your brand, how do you measure if he/she was...
Back To School Season
Back to school time has practically become a holiday in the retail world. Consumers have to stock up on school supplies, new clothes, the latest...
Fear The Walking Dead Premiere
The Walking Dead spinoff Fear The Walking Dead premiered August 23rd as a “family drama” Even though viewers were prepped for fewer zombie attacks,...