The first day of CES kicked off yesterday with 77,000 people tweeting over 172,000 times to #CES2015, Intel even promoted the hashtag for the day to accompany their keynote speech. This paid off for Intel as they were the 3rd favorite brand of this audience, just after Mashable and Forbes.
What are the attendees interested in?
Fifty percent of this audience is interested in Entertainment Technology, 49% are interested in Video/Computer Games,and 10% are interested in Antivirus Software.
The tweeters are 2.8x more likely to be interested in Financial News than the average Twitter user.
What websites do they visit?
Along with Mashable, this audience also keeps up with TechCrunch, Wired, and Gigaom.
In addition to technology sites, they are 3.29x more likely to like Automobile sites than the average Twitter user.
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