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Chain Store Age: Study: Twitter top social brand on Black Friday

Dec 4, 2014 | Insights

We were featured in Chain Store Age for our analysis on Black Friday, focusing on the top brands of users who talked about Black Friday.

Top brands for Black Friday (after Twitter) were Instagram, YouTube, New York Times and Time-Warner. On Cyber Monday they were New York Times, Huffington Post, Google and Instagram. Fifty-four percent of Black Friday posters were between 18–34, compared to 44% of Cyber Monday posters.

See the full article here

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