(To get a better idea of who we are, and what we do, and why you need us, head on over to this entry here)
Are we still talking about Super Bowl 50? You bet your sweet bippy. We ain’t even gotten started.
We’ll be supping on this one for a while. Grammy and Oscar entries will come and go in the meantime, and they will be awesome, we promise you, and then we’ll be right back to #SB50.
StatSocial is not a current events, lifestyle, nor surely not a sports blog, we’re a company whose main product (at this time, and for some time to come) is a social media audience analysis tool, that we know to be essential for any and all who want to spend their social media marketing bucks in a smart and effective way. We let you know your audience, so you can speak to them directly instead of throwing random hashtags at the wall and seeing what sticks.
Today we’re focused not so much on last Sunday’s game, but on the social audience who posted about it in the week running up to it. A massive social audience, no doubt.
StatSocial is the only way to really learn — quickly and accurately — any and all possible insights one can gain from analyzing any audience that has gravitated together in a social media context.
Explaining what we do, how well we do it, and why — when it comes to the ever-increasingly, seemingly endlessly expanding social media portion of every brand and/or product’s presence in this world (and you know the growth of which we speak) — is why this blog is here in the first place, and Super Bowl 50 has given us plenty of stuff to fill this space as we prove to you that you need StatSocial (unless you already use us, in which case hello, and it’s lovely to see you as always).
In this case we’re going big. We’re literally analyzing the entire darned social media audience tweeting about the event, in the week leading up to it. That’s the average Joe with mustard in the corner of his mouth, and that’s the Style.com intern told to tweet about what Bruno Mars will be wearing.
So who were those people posting of the most overblown media event in the western world? Well, let’s see.
While more male, as you might expect — as the main event at the center of the greater Super Bowl hysteria entails the most genetically butch human specimens on Earth colliding at bone crushing speeds — it is only 57% male.
That’s a larger female audience than we might have expected. Not for the broadcast, per se, but surely to be posting about the event so much on social media.
For contrast, the Hallmark Channel’s counter-programmed #KittenBowl seemed to perform much more strongly with women, who made up 70% of that particular event’s audience.
It’s our understanding, however, that the audience was somewhat smaller than that of the Super Bowl proper.
Kidding around aside, before even digging in to the more granular or unexpected insights StatSocial provides, just looking at age demographics, we see a big fat ray of light for the continued lifespan of the NFL.
A full third of those posting were under 18. The 45–54 crowd is the least represented at 7%, but they’re also weak tweeters in general. But look at grandpa (and, to be fair, potentially 42% of the time grandma) get in on the action, as 17% of those tweeting were over 54 years of age.
We’re not here to critique the great National Football League, Commissioner Roger Goodell, or the many great owners whose teams bring our autumns to life each year. But perhaps if it didn’t cost in excess of $500 to see a single football game in person — and please do bear in mind that this sport is not played in small stadiums — perhaps more than 29% of their audience would earn under $50k a year.
But, we’ll leave essays of that nature to writers far better capable. Nonetheless, StatSocial, entirely divorced from any agenda, tells it like it is.
Now, as we like to do, we’ll get a little weird, show you the kinds of things ONLY we can. But this is a very diverse and eclectic crowd. Folks of all stripes, posting for myriad reasons, and doing so from far flung corners of the globe.
Well maybe actually not that far flung…
Thank you U.K. for your 7% interest in our brand of football. Yours frequently dominates U.S. Twitter trends, so we’re glad to see the cultural exchange is not entirely one-sided. But Canada, for shame. Your CFL is a fine league, but how can Peyton Manning move you so little?
Okay, so they’re posting mostly from the states, but they’re still doing it for a million different reasons, such as the reason we’re posting all of this right now. It’s a great big fat event with a million tiny aspects to exploit and explore.
Let’s give you a list you can do something with. Let’s stop beating around the bush. Of what NFL teams were these folks the biggest fans? The answers may surprise you, or at least be telling. Guess which two teams don’t even make the top 10?
First two guesses don’t count.
Those tweeting of Super Bowl 50 in the week running up to the game, the championship game but a memory, were still twice as likely to be Pats fans than the average social media user.
To clarify the “multiple” column. That metric means the proportion of users who are fans — or a portion of the audience — of the subject in question, when compared to the average social media user. Or in this case, in other words, those posting about Super Bowl 50 were 2.15 times more likely to be Pats fans than the average social media user.
Now who else is going to tell you that?
For the record the Broncos ranked 14th, the Panthers 27th.
“Eat it, Manning, it’s me they love,” he may be heard to say.
Again, we in fairness must remember that people posted about this event for literally millions of different reasons. To the knowledge of this author no one at StatSocial had a horse in the race — indeed, we believe our CEO is a Pats fan — and we’re posting about it. So, in a way it speaks to how the game is but one small facet of the event.
This group is so random and eclectic, with so many conceivable reasons to have posted to social media about #SB50, let’s just see which social influencers moved them the most. As we type this paragraph, we’re expecting a fascinating mixed bag.
(PLEASE NOTE: The above sentence was legitimately typed before we assembled the below list. Were you to take a moment and hum the ‘Jeopardy’ theme for, say, 20 seconds it may add to the effect.)
And now that we’ve assembled the list, the results have surpassed our wildest imaginings. The many, many, many people posting of #SB50 in the run up to the auspicious event were nearly 10 times more likely to be fans of Anna Kendrick — you know, the adorable little actress with her cups song and her wisecracks — than they were even macho action star Chris Pratt, or ESPN personality Adam Schefter; notably Schefter and Caitlyn Jenner are the only explicitly sports related figures on the list.
Indeed, ESPN NFL Insider Schefter is the only football related individual to be found on the list. Well done, Adam. We suspect you may not mind learning of this.
ESPN’s Adam Schefter is the only explicitly football related figure to find himself among the top 10 interests of those posting to social media of #SB50.
Even with only two sports related figured on the list, admittedly Neil De Grasse Tyson could have held his own back in the day.
And to be on the safe side, we wouldn’t screw with him now either. Plus — while we’d never resort to such profanity as some — we love science too.
“Pitch Perfect? THERE’S NO PITCHING IN FOOTBALL!” Undisputed queen of #SB50
Anyway, this is tip of the iceberg stuff. We’ll be Super Bowl-ing it up in here all month, while throwing in an Oscar and a Grammy just to keep things lively. Stay tuned, because StatSocial knows all sorts of stuff that you don’t, but very soon will.
A Portland, Maine girl, and on the record as a Patriots fan, one could contend that the lovely Ms. Kendrick has found her place atop two of our featured lists today.