Last night, ABC aired the CMA Christmas special, hosted by Lady Antebellum’s Jennifer Nettles.
We tracked the conversation around the event to see who was live tweeting the event. The infographic below displays the demographic and affinity information for the users who tweeted #CMAChristmas.
Not surprising, this audience loves country music as that is their top interest, their favorite celebrities include Blake Shelton and Carrie Underwood, and top brands include the CMT and Country Weekly Magazine. This audience seems to be loyal to ABC, having an affinity toward network shows like Dancing with the Stars and Good Morning America.