Jun 28, 2015 | Insights

The CMT Awards aired Wednesday, June 10th, on CMT drawing in a large live-tweeting audience that made it a trending topic on Twitter.

Key finding of #CMTAwards tweeters

  • 68% are women
  • Nashville is the #1 DMA market
  • They are 10.8x more likely to like Rodeos compared to the average
  • CMT is the favorite brand of this audience


Mountain Dew and American Airlines were 2 major sponsors of the shows. The social audience is 5.6x more likely to like Mountain Dew compared to the Twitter audience and they were 1.37x more likely to like American Airlines.

Erin Andrews and Brittany Snow hosted the awards, who seem to be fan favorites as they are 11.5x more likely to like Snow and 6x more likely to like Andrews.