Through a promoted tweet launched today, Diet Coke announced they are teaming up with Maybelline and CVS for a promotion.
We analyzed the followers of these three brands to see their affinity toward the other brands in the promotion
- Followers of @DietCoke are 6.7x more likely to like CVS than the average Twitter user although CVS is the #2 drug store among this audience (Walgreens is #1)
- CVS is the #1 drug store among the @maybelline audience
- @CVS_Extra followers are 5x more likely to like Diet Coke than the average Twitter user but it’s the #6 soft drink preference among this audience