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CVS Teams Up With Diet Coke & Maybelline

Oct 21, 2014 | Insights

Through a promoted tweet launched today, Diet Coke announced they are teaming up with Maybelline and CVS for a promotion.

We analyzed the followers of these three brands to see their affinity toward the other brands in the promotion

  • Followers of @DietCoke are 6.7x more likely to like CVS than the average Twitter user although CVS is the #2 drug store among this audience (Walgreens is #1)
  • CVS is the #1 drug store among the @maybelline audience
  • @CVS_Extra followers are 5x more likely to like Diet Coke than the average Twitter user but it’s the #6 soft drink preference among this audience

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