Cynopsis: Amex, J.C. Penney, Lady Gaga win Oscar’s social conversation

Feb 24, 2015 | Insights

We were featured in Cynopsis for our analysis of the Oscars and the buzz around the top advertisers leading up to the big show.

Some of the top advertisers like JCP and American Express, saw an increase in mentions on Oscar day. Award shows always generate a large Twitter conversation and with a 3+ hour show, this show was no different.

So what does it mean? “The Oscars are often referred to as the Super Bowl for women because advertising spots start at $2 million,” Stat Social’s Audrey Hungerman told Cynopsis. “Samsung and American Express saw an increase in mentions on Sunday, with Twitter users loving Amex’s use of Mindy Kaling and Aretha Franklin. Dove launched the #SpeakBeautiful campaign with more than 40,000 mentions of the brand on Oscar day. The audience was mainly female (64 percent) and socially savvy; Twitter, Instagram and YouTube were among their favorite brands.” The top five advertisers were determined by Kantar Media. Check out the infographic at www.cynopsis.com.