Below is an audience overview of the tweeters from Tuesday’s sessions of Dreamforce. This analysis is on any user that tweeted “Dreamforce” or “#DF14” Tuesday, October 14th.
45,827 tweets potentially reaching 8.6 million Twitter users
-51% were men, 49% were women
– 10% were over the age of 54
-34% earn over $100K per year
-This audience is 15.3x more likely to be interested in Do.com than the average Twitter audience
-Audience favorites are listed below and include Tesla Motors, TED, Ogilvy, and Wall Street Journal