E-Commerce Times: Twitter Takes it on the Chin

Apr 30, 2015 | Insights

CEO, Michael Hussey, was featured on E-Commerce Times for his comments on the recent Twitter earnings.

Advertisers will have a much better reach on Twitter once the company fully leverages Mopub, said Michael Hussey, CEO of StatSocial.

It’s been about a year and a half since Twitter acquired the mobile ad platform, he noted. However, Twitter’s integration with Google, expected in May, could be as important or more so than the Mopub functionality.