French Toast Crunch Is Back

Dec 9, 2014 | Insights

Last week, General Mills announced it was bringing back French Toast Crunch after 8 years, and everyone, especially people from Texas, are really excited.

There were tens of thousands of tweets just last night, 45% of people that tweeted were between the ages of 18–24, the demographic affected the most by the removal of the cereal.

10% of tweeter are from Texas, making it the #1 state tweeting about French Toast Crunch.

This audience is more likely to like Texas brands than the average Twitter audience- Whataburger (12.7x more likely), Houston Texans (5x more likely) and Dallas Cowboys (4.5x more likely)

Tweeters were also 1.93x more likely to like General Mills brands