StatSocial Digital Tribes - Generation Y? Because We Like You!

Jul 14, 2020 | Digital Tribes

StatSocial’s Digital Tribes is a new consumer segmentation model with a social psychographic twist.

Digital Tribes are powered by StatSocial’s Silhouette, the industry’s most advanced Audience Intelligence Platform. Our unique technology enables us to make sense of the billions of unstructured earned and social web interactions that go on each day — allowing you to dive deep into nearly any audience you can imagine.

Using billions of inputs for over 120 million U.S. consumers, we have segmented naturally occurring populations into 100 distinct Digital Tribes.

This entry is a deeper dive into the tribe we call “Generation Y? Because We Like You!”

Digital Tribe Summary: Generation Y? Because We Like You!

Millennials and/or Zoomers, on a dream vacation.

 This ¾ female, largely urban tribe, is mostly between ages 18 and 34.

They are bonded by a love for youth-oriented popular culture from the ‘00s and ‘10s, particularly shows that aired on Nickelodeon or The Disney Channel.

Please Note: The baseline used to calculate all of the statistics shown below is the average American online audience.

DEMOGRAPHICS — Generation Y? Because We Like You!

EXPLANATION: The index score reports the degree to which the corresponding percentage falls short of or exceeds the baseline. These affinity insights have been calculated using the average American online audience as our index (with a base 100 baseline). The female portion of this tribe exceeds what would be found within the average U.S. online audience by 1.49 times.

The segment of this tribe that falls between ages 18 and 24 is over twice the size of what you’d find within the average U.S. online audience.

The millennial childhood.

INTERESTS — Generation Y? Because We Like You!

Over 45% of this tribe’s members are fans of country music. Nearly 29% dig toys.

When toys and American cuisine collide, it seems that no one is entirely satisfied.

INFLUENCERS — Generation Y? Because We Like You!

All but one of the influencers listed here acted on one Disney Channel show, or another. The sole exception, Daniella Monet, was featured in a few different Nickelodeon properties.

Jason Dolley, former star of such Disney Channel properties as ‘Cory in the House,’ ‘Hatching Pete,’ ‘Minutemen,’ and ‘Read it and Weep,’ in one of his contemporary guises as a Twitch streamer

BRANDS — Generation Y? Because We Like You!

Four Disney brands adorn the list, in addition to Nickelodeon resting confidently at the top. The network is a favorite of over 30% of this tribe, a percentage exceeding the baseline by 47.47 times.

The casts of Nickelodeon’s ‘iCarly’ and ‘Victorious’ enjoying a (strictly hypothetical) holiday at Orlando’s Walt Disney World

TV SHOWS — Generation Y? Because We Like You!

Over 44% of this tribe consists of fans of ‘iCarly.’ Their kind can be found here to a degree exceeding the baseline by 34.69 times.

Do you want to feel old? All members of the ‘iCarly’ cast are now, at least, old enough to collect Social Security benefits. 

YOUTUBE CHANNELS — Generation Y? Because We Like You!

The diminutive, Liza Koshy, immensely popular vlogger, and current star of the YouTube Original series, ‘Liza On Demand’ (recently renewed for a third season) finds favor here to a degree surpassing the baseline by 8.91 times.

Liza Koshy.

WEBSITES — Generation Y? Because We Like You!

11.62% of this tribe regularly visits the E! Online website. That percentage exceeds the index by 4.62 times.

PERSONALITY TRAITS — Generation Y? Because We Like You!

In psychology, the Big 5 personality traits describe a popularly-employed taxonomy that breaks down human personalities into five, broad, over-arching categories.

IBM Watson™ employs this model, and the five traits that give it its name — Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism — as the umbrella categories under which numerous, more specific personality traits can be found.

Anxiety, from a personality standpoint, describes one who is not merely anxious, or nervous, but also eager and ready to get moving to the next destination (both literal and poetical).

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