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#GivingTuesday

Dec 3, 2014 | Insights

We tracked the conversation around Giving Tuesday on Twitter to discover who was talking about the day, and what organizations they like.

There were over 567,000 tweets about the day, reaching potentially 206 million Twitter users. Mostly women tweeted about the event, 35% of this audience was over the age of 44. The top nonprofits for this audience are United Way, Gates Foundation, Red Cross, UNICEF, and DoSomething.org.

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