Grubhub vs. Seamless

Nov 24, 2014 | Insights

We compared the social audience of @Grubhub and @Seamless to see the difference in audience of food ordering apps. The infographic below displays these characteristics.

Grubhub is more of a foodie audience-the top 4 brands are food related compared to 2 out of the top 5 brands of Seamless are food related. All of Grubhub’s top celebrities are chefs or in the media for their cooking expertise, only one of Seamless’ top celebrities is in the food industry.

Most of Grubhub’s followers live in Chicago whereas about half of Seamless’ followers are in New York City