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Holiday Shopping Influencer Marketing: eBay

Dec 3, 2018 | Insights

Do you know for certain that the eBay corporate campus doesn’t feature a Christmas tree in the shape of Godzilla? Do you know for certain that Tim Cook and Cristiano Ronaldo have never played one-on-one soccer there? If so, we have a picture that suggests you’re wrong about both things. In fact, you’re looking at that picture right now.
6.91% of eBay’s top customers are fans of Cristiano Ronaldo

(Click through here to check out the introductory entry to this series, and be walked through some of its finer points.)

In another entry from this series we spoke of Amazon’s durability in weathering the dot com bubble burst, way back almost 20 years ago. Another of the big winners from from that trying era of boom and bust was online auction site eBay. Now long established as cyberspace’s HQ for both bargain hunting and side hustles, it’s also for many years been a major destination among holiday gift shoppers trying to find that perfect item — or even an adequate one — for that someone special.

The world’s most famous — or surely, along with Lionel Messi, one of the world’s two most famous — currently active footballer/soccer player, the great Cristiano Ronaldo, tops the influencer list here. eBay’s most dedicated users are fans of Ronaldo to a degree exceeding the baseline by comfortably over three times.

Nearly as prominent here is Apple CEO Tim Cook, successor to the company’s late, iconic founder. While not likely to ever achieve the legendary status of Steve Jobs, he has managed to attain and retain a profound level of celebrity in his own right. Affinity for Cook among eBay’s greatest fans exceeds the average U.S. social media audience to roughly the same degree as Ronaldo.

Keep clicking around the StatSocial blog, as this is but one of what either is, or will soon be, many entries in this series.

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