Holiday Shopping Influencer Marketing: Kroger

Dec 4, 2018 | Insights

4.18% of Kroger’s top customers are fans of Bobby Flay

(Click through here to check out the introductory entry to this series, and be walked through some of its finer points.)

The Kroger chain is a department store. They sell all sorts of stuff, from electronics to apparel. Indeed, after Walmart, they are the country’s biggest all-around retailer by revenue. As JUST a supermarket, however, they are the king.

Keeping that in mind it is not surprising that the influencer list is topped by prominent television chefs. The four names above each exceed the baseline — in terms of finding admirers, advocates, devotees, and supporters among the Kroger audience — by degrees ranging from two-and-three-fifths times to three times.

Keep clicking around the StatSocial blog, as this is but one of what either is, or will soon be, many entries in this series.

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