Holiday Shopping Influencer Marketing: Neiman Marcus

Dec 5, 2018 | Insights

4.91% of Neiman Marcus’ top customers are fans of Gwyneth Paltrow

(Click through here to check out the introductory entry to this series, and be walked through some of its finer points.)

Neiman Marcus is one of the first names that crosses one’s mind when thinking of high-end, luxury department stores. Oscar winner, and CEO of her own lifestyle brand, Goop, Gwyneth Paltrow leads the influencer pack among Neiman’s biggest fans. Those harboring an affinity for Paltrow roam among the Neiman throngs to an extent that exceeds the baseline by over four-and-two-fifths times.

Keep clicking around the StatSocial blog, as this is but one of what either is, or will soon be, many entries in this series.

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