Holiday Shopping Influencer Marketing: Walmart

Dec 6, 2018 | Insights

26.76% of Walmart’s top customers are fans of Oprah Winfrey

(Click through here to check out the introductory entry to this series, and be walked through some of its finer points.)

Oprah is the top influencer here, she is also the influencer who resonates most profoundly with the customers of one of Walmart’s top competitors. We provide a brief summary of the sheer magnitude of her influence in that entry, which you can check out here.

But, in brief, Winfrey is arguably the most influential single person in our culture — well, certainly one of them — and Walmart is inarguably the nation’s largest department store chain. One could suggest that this is a match made in heaven.

Oprah’s fans can be found among the most dedicated of Walmart shoppers to a degree exceeding the average American social media crowd by over two-and-three-quarters times.

Keep clicking around the StatSocial blog, as this is but one of what either is, or will soon be, many entries in this series.

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