This weekend, the International Association for Communication and Sport hosted their 2015 summit in Charlotte. We tracked the conversation around #IACS15 to see what the speakers and attendees are interested in.
Our key findings:
- The majority of the tweeters were men (66%) and between the ages of 35–44 (39%)
- the #1 interest of this audience is football
- the #1 pro team is the LA Kings
- the favorite publication is USA TODAY
- this audience is 54x more likely to like Dan Wetzel than the average Twitter audience