Mad Men Finale

May 18, 2015 | Insights

The final episode of Mad Men aired Sunday, May 17th, tens of thousands of tweeters tuned in to watch the end of an era.

There were over 36K tweeters Sunday night talking about the show. Fifty one percent of the tweeter are men and fifty seven percent of the audience is over the age of 34. The top state tweeters are from is New York followed by Texas, California, Illinois, and Florida.

This audience is 11.53x more likely to be interested in an advertising agency with the top 3 agencies being Ogilvy, R/GA, and TAXI.

The favorite brands for this audience are The New York Times, The Onion, and Huffington Post. They are 51.7x more likely to like Vulture magazine compared to the Twitter average and 36.7x more likely to like Vox.

Along with Mad Men, this audience also likes Breaking Bad and 71% like AMC network shows.