Marketing Land: How to Boston Red Sox Win Fans and Influence Friends on Twitter

Nov 5, 2014 | Insights

We were featured on Marketing Land for our analysis on the Boston Red Sox.

According to our ranking on the MLB teams, the Red Sox are the 2nd most influential baseball team on Twitter. We analyzed the followers of @RedSox to discover their demographic and affinity information.

The infographic below displays this information including their favorite brands lie Harpoon Brewery, Boston Globe, and David Ortiz.