We were featured on MarketingProfs for our infographic on the most influential candy brands on Twitter.
We ranked the brands on our metric, Twitter Pull, which measures second degree connections of the brand’s account. Skittles topped the list with an account that is 372 times more influential than the average Twitter account.
We then analyzed the users that follow candy brands on Twitter to determine who they are and what they like. Most are women (71%) and like Oreos, People Magazine, Covergirl, and Ariana Grande.