MediaPost: Social Media Pushes Holiday Shopping, Twitter Blasts Tweets

Dec 4, 2014 | Insights

We were featured in MediaPost for our analysis on Black Friday and Cyber Monday.

CEO, Michael Hussey, commented on the trends in social spending during the holidays,

Smart marketers are looking to social media analytics to understand the differences between Black Friday and Cyber Monday shoppers. Social advertising gives retailers unprecedented abilities to target the right people at the right time … But to target the right people, you first have to know your audience.

See the full article here